The current trademark portfolio held by KRRAMEL INC. suggests that the brand is being developed as a broad lifestyle label rather than a single-product company.2

The publicly traceable history of the KRRAMEL name is notable because more than one business entity has used or filed the name.

An earlier iteration of the KRRAMEL brand was associated with Shanghai Tree Home Furnishing Co., Ltd. and related business operations in Yiwu, China. A 2019 industry article described KRRAMEL (also referred to as “棵沐”) products including bath towels, towels, and bathing products, with an emphasis on cotton materials, fashionable designs, comfort, and environmental considerations.3

Trademark records also show KRRAMEL marks associated with YIWU SEASON DAILY NECESSITIES CO., LTD., including registrations covering products such as towels, bath accessories, massage products, and jewellery.4

Separately, more recent United States records identify KRRAMEL INC. as the owner and applicant of the current KRRAMEL trademark portfolio. The existence of older KRRAMEL trademarks should therefore not automatically be interpreted as proof that all businesses using the name are the same company.

Current U.S. trademark records identify KRRAMEL INC. as a Delaware corporation located in Dover, Delaware. The company’s KRRAMEL trademark was registered in the United States for jewellery in September 2025.5

The registered jewellery trademark covers:

• Jewellery
• Hair jewelry
• Jewelry armoires
• Ornaments made from precious metal

The application states that the mark was first used in commerce on November 10, 2024.5

A significant expansion of the brand’s intellectual property followed in April 2026, when KRRAMEL INC. filed several additional trademark applications.2

Jewelry

Jewellery is one of the most thoroughly documented areas of the current KRRAMEL brand. The U.S. trademark registration covers general jewellery as well as hair jewelry and precious-metal ornaments. This registration was issued on September 23, 2025, making it the clearest confirmed registered product category for the current KRRAMEL INC. brand.6

Beauty and personal care

In April 2026, KRRAMEL INC. filed a trademark application covering products in International Class 3, including:

• Toilet soap
• Essential oils for fragrancing
• Bath bombs
• Shower gels
• Hair shampoo
• Bath oil
• Massage oil
• Cosmetic cotton
• Eyebrow pencils
• Bar soap

The filing describes the logo as a stylised “Krramel” wordmark accompanied by a horizontal leaf pattern.7

Bath and grooming accessories

Another application filed in April 2026 covers:

• Bath brushes
• Bath sponges
• Hair brushes
• Combs
• Toiletry sponges

This places KRRAMEL beyond cosmetics alone and into the broader bath, grooming, and personal-care accessories market.8

Textiles

KRRAMEL INC. has also filed for a textile-related category covering:

• Bath towels
• Bed linen
• Face towels
• Hair-drying towels
• Hooded towels
• Towels

This category is notable because towels and bath textiles were also associated with the older Chinese KRRAMEL business described in 2019.9

Fashion and accessories

A separate application covers:

• Shawls
• Shoes
• Hats
• Bathrobes
• Shower caps

This suggests an intended lifestyle positioning that crosses the boundary between personal care, fashion, and home and bath products.10

Hair accessories

The brand has also filed for:

• Artificial flowers
• Hair bands
• Barrettes

These products complement the brand’s jewellery and personal-accessories positioning.10

Wellness and massage

One of the more distinctive areas in the 2026 portfolio is wellness equipment. KRRAMEL INC. filed for:

• Gua sha scraping apparatus
• Moxibustion apparatus
• Electric household massage apparatus
• Massage apparatus and instruments

This indicates an interest in the broader self-care and wellness category.10

The newer KRRAMEL logo is recognisable for its stylised lowercase typography and leaf motif. Trademark documentation describes the logo as the word “Krramel” with a leaf pattern positioned above it.7

The leaf imagery is consistent with a visual identity built around concepts such as natural beauty, self-care, relaxation, organic or botanical aesthetics, and everyday wellness. However, these are interpretations of the visual identity rather than officially published brand statements.

The trademark database also identifies “CARAMEL” as a pseudo mark for the newer applications.7 This makes “KRRAMEL” visually and phonetically reminiscent of caramel, while the leaf symbol adds a natural or lifestyle association.

Based on its documented trademark portfolio, KRRAMEL appears to be developing around the concept of an accessible lifestyle and self-care ecosystem. Rather than concentrating exclusively on one category, the portfolio connects several areas: beauty, bath, hair, jewellery, fashion, home textiles, and wellness.

This creates the possibility of KRRAMEL functioning as a lifestyle brand where different products share the same visual identity and customer base. A simplified representation of this positioning would be:

KRRAMEL
Beauty + Bath + Accessories + Fashion + Wellness + Home

This positioning is an inference drawn from the trademark portfolio rather than an officially stated corporate mission.

The trademark history serves as one of the primary sources of information about the brand’s evolution.

2024

Records related to KRRAMEL INC.’s jewellery line state a first use in commerce of November 10, 2024.5

2025

The KRRAMEL jewellery trademark application was filed on January 16, 2025, and the mark subsequently received U.S. Registration No. 7,958,455 on September 23, 2025.6

2026

KRRAMEL INC. filed a series of additional applications on April 22, 2026, expanding the brand into beauty products, textiles, bath accessories, hair accessories, fashion, and wellness equipment.2 As of available records, many of these 2026 applications were listed as new applications or pending examination rather than completed registrations.2

Current U.S. trademark records identify KRRAMEL INC. as a corporation in Delaware, with an address at 8 The Green, Ste A, Dover, Delaware 19901.5

The jewellery mark is registered, while the newer 2026 marks remain applications rather than established registrations. It is therefore accurate to describe KRRAMEL as an emerging consumer brand with an expanding U.S. intellectual-property portfolio, rather than as a long-established global luxury house.

The relationship between various entities using the KRRAMEL name requires clarification, as online searches can produce confusing results.

A Chinese business source from 2019 describes “KRRAMEL、棵沐” as a brand of bath towels, towels, and bathing products produced and sold by Shanghai Tree Home Furnishing Co., Ltd.3 Meanwhile, U.S. trademark records show earlier KRRAMEL filings associated with YIWU SEASON DAILY NECESSITIES CO., LTD., while newer filings are associated with KRRAMEL INC.4

Because these records involve different legal entities, it would be misleading to state without additional evidence that they represent one continuous company. There is, however, a clear overlap in the kinds of products associated with the name, particularly bath goods, textiles, personal care, and lifestyle items.

KRRAMEL is a consumer lifestyle brand name associated with jewellery, beauty and personal-care products, bath accessories, textiles, fashion accessories, and wellness products. The current U.S. trademark portfolio is held by KRRAMEL INC., a Delaware corporation. The company’s KRRAMEL trademark for jewellery was registered in the United States in 2025, while a series of additional applications filed in April 2026 expanded the mark into cosmetics, bath products, textiles, hair accessories, clothing-related goods, and massage and wellness equipment.10

The KRRAMEL identity uses stylised typography and, in newer filings, a leaf motif. Trademark records identify “CARAMEL” as a pseudo mark, suggesting a phonetic relationship between the brand name and the word “caramel.”7

The name also has an earlier documented history in China, where KRRAMEL (“棵沐”) was marketed for towels, bath textiles, and bathing products. Those records involve different corporate entities, so the relationship between the earlier Chinese KRRAMEL businesses and the current KRRAMEL INC. cannot be established from available public records alone.3

KRRAMEL can currently be characterised as an emerging lifestyle and self-care brand whose product strategy appears to combine beauty, bath, jewellery, fashion accessories, home textiles, and wellness under one brand identity.

1. KRRAMEL Trademark | Trademarkia
2. KRRAMEL Trademark Application of KRRAMEL INC. – Serial Number 99779716 :: Justia Trademarks
3. COTV发布：上海棵沐家居有限公司研发生产”KRRAMEL、棵沐”品牌系列浴巾、毛巾及洗浴用等产品_COTV
4. YIWU SEASON DAILY NECESSITIES CO.,LTD Trademarks Page 1 :: Justia Trademarks
5. KRRAMEL Trademark (USPTO Serial 99001432) – KRRAMEL INC. | USPTO Record | TrademarkElite
6. KRRAMEL Trademark Application of KRRAMEL INC. – Serial Number 99779710 :: Justia Trademarks
7. KRRAMEL Trademark Application of KRRAMEL INC. – Serial Number 99779705 :: Justia Trademarks
8. KRRAMEL Trademark Application of KRRAMEL INC. – Serial Number 99779693 :: Justia Trademarks
9. KRRAMEL Trademark Application of KRRAMEL INC. – Serial Number 99779698 :: Justia Trademarks
10. KRRAMEL Trademark Application of KRRAMEL INC. – Serial Number 99779720 :: Justia Trademarks