Lacco Hug is a 5-in-1 baby bath seat and support system intended for infants from birth to approximately 2 years of age. It functions as a newborn bath support, waiting seat, bathing chair, reclined seat, and toddler bath chair. The product was created to simplify bathing routines for parents, particularly those caring for a baby alone. [1]

One of its distinguishing features is the “Mama Waiting Support Tab”, a patented-style design that helps keep babies safely positioned while a caregiver washes or prepares the bath. This design allows many parents to bathe their child with greater convenience while keeping the infant supported and comfortable. [1]

Development of Lacco Hug was driven by the increasing demand for practical baby-care products that reduce the challenges of infant bathing. It was launched by People Co., Ltd. in late June 2020 under the Hug Series.

Following its release, the product gained popularity across Japanese social media platforms, where parents shared positive experiences regarding its ease of use and baby-friendly design. Retailers reported repeated sell-outs shortly after launch due to high demand. [1]

In 2022, People introduced Lacco Hug+, an updated version featuring an integrated bottom drain plug for easier water drainage and maintenance, along with additional color options. [1]

Lacco Hug is manufactured from lightweight, water-resistant materials designed for frequent bathroom use. Its ergonomic contours support an infant’s body while reducing movement during bathing.

Key design features include:

• Five-stage usability from newborn to toddler.

• Ergonomic reclining backrest for newborn support.

• “Mama Waiting Support Tab” for supervised waiting.

• Compact, lightweight construction.

• Easy-to-clean waterproof surface.

• Versions with integrated drainage systems (Lacco Hug+). [1]

Lacco Hug belongs to People Co., Ltd.’s Hug Series, which also includes Teddy Hug, an indoor baby chair and seating system. The series is designed under the concept of providing babies with a secure, “being-held” feeling while making childcare more manageable for parents. Several products in the series were developed with input from maternity and childcare professionals. [1]

Lacco Hug has received several recognitions in Japan, including:

• MAMADAYS Election 2020 – Selected in the “Most Anticipated Product” category. [1]

• Mamari Reviews Award 2024 – Recognized based on positive feedback from Japanese parents using the Mamari parenting platform. [1]

• The broader Hug Series received the Mother’s Selection Award 2023, presented by the Japan Mothers Association. [1]

Lacco Hug is primarily marketed toward:

• Newborns and infants (0–24 months)

• First-time parents

• Families seeking simplified bathing routines

• Caregivers managing solo childcare during bath time

Since its introduction, Lacco Hug has become one of People Co., Ltd.’s best-known baby bath products in Japan. Its ergonomic design and multifunctional use have made it a popular choice among Japanese parents, and it has contributed significantly to the company’s baby-care product lineup. [2]

1. 〖新商品〗ワンオペお風呂の救世主！「Lacco Hug」がSNSでママ達に話題！ | ピープル株式会社のプレスリリース

2. [第44期

株主通信](https://www.people-kk.co.jp/global-image/units/upfiles/27667-1-20210706112359_b60e3bebf4c266.pdf)