Lactum is a milk formula and powdered milk brand marketed primarily in the Philippines. It is best known for its range of infant formulas, follow-on formulas, growing-up milk, and milk supplements designed to support children’s nutritional needs from infancy through early childhood. The brand has been present in the Philippine market for more than 30 years and is widely recognized among Filipino families. [1]

• Brand: Lactum

• Product type: Infant formula, follow-on formula, growing-up milk, and powdered milk supplements

• Industry: Nutrition and Dairy

• Market: Primarily the Philippines

• Current marketer: Mead Johnson Nutrition (Philippines)

• Parent company: Reckitt (through its Mead Johnson Nutrition business)

Lactum was developed as a pediatric nutrition brand to provide age-specific milk formulas for infants and young children. Over the decades, it has become one of the established milk brands in the Philippines, competing with brands such as Nido, Promil, Bonakid, and Enfagrow.

The brand has undergone several product reformulations and packaging updates. According to the company’s official information, newer formulations include enhanced levels of nutrients such as DHA and other vitamins and minerals intended to support children’s growth and development. [1]

Lactum is marketed in the Philippines by Mead Johnson Nutrition (Philippines), Inc. Mead Johnson Nutrition became part of Reckitt following Reckitt’s acquisition of Mead Johnson in 2017. FDA registrations for Lactum products in the Philippines continue to list Mead Johnson Nutrition (Philippines), Inc. as the responsible company. [2]

Lactum offers products tailored to different age groups, including:

• Infant Formula (0–6 months): Designed for infants who are not exclusively breastfed.

• Follow-on Formula (6–12 months): Intended to complement the diet of older infants.

• Growing-up Milk (1–3 years): Formulated for toddlers with additional vitamins and minerals.

• Milk Drinks for Children (3+ years): Available in plain and chocolate variants for older children.

• Specialized formulations: Products may include added DHA, calcium, iron, zinc, vitamins A, C, D, and other nutrients depending on the specific formula. [1]

Although formulations vary by product, Lactum products commonly contain:

• Protein

• Calcium

• Vitamin D

• Iron

• Zinc

• DHA (Docosahexaenoic Acid)

• Vitamins A, C, and E

• Other essential vitamins and minerals

The exact nutritional profile differs by age group and product variant.

Lactum’s advertising has traditionally focused on:

• Supporting children’s physical growth

• Brain development

• Immune support

• School readiness

• Everyday nutrition for active children

Campaigns are often directed toward Filipino parents, particularly mothers, emphasizing balanced nutrition alongside proper care and stimulation. [1]

Lactum products are widely available in:

• Supermarkets

• Pharmacies

• Convenience stores

• Online retailers

• Pediatric clinics and hospitals

The brand is sold primarily in the Philippines, with numerous products registered through the Philippine Food and Drug Administration. [2]

Examples of Lactum products include:

• Lactum Infant Formula (0–6 months)

• Lactum Follow-on Formula (6–12 months)

• Lactum 1–3 Years (Plain)

• Lactum 1–3 Years (Chocolate)

• Vitaminized Lactum 3+ (Plain)

• Vitaminized Lactum 3+ (Chocolate)

Specific variants may change over time as new formulations are introduced. [2]

Lactum has maintained a strong presence in the Philippine milk formula market for decades and is considered one of the country’s recognizable children’s milk brands. Its long market history and broad retail availability have contributed to its popularity among Filipino families. [1]

• Mead Johnson Nutrition

• Reckitt

• Enfamil

• Enfagrow

• Nido

• Promil

1. Why Lactum? Formula Milk for 100% Nourishment | Lactum PH

2. FDA Verification Portal