LECOOL (also marketed as Lecoo and written in Chinese as 来酷) is a Chinese consumer technology brand focused on AI-powered smart devices, personal computing, smart home products, displays, peripherals, and digital lifestyle electronics. The brand was officially introduced on 16 April 2018 by Lecoo Technology Co., Ltd., a smart retail and technology company established in late 2017. Its slogan roughly translates to “Make life a little cooler with smart technology.” 1

Lecoo Technology Co., Ltd. was founded on 18 December 2017 as a smart retail company dedicated to providing direct sales and technical support for intelligent technology products.

The company’s first smart retail store opened in January 2018, followed by the official launch of the Lecoo consumer electronics brand in April 2018. Later that year, the company expanded its retail network and received strategic investment from JD.com, accelerating nationwide growth. 1

Since then, Lecoo has expanded through:

• Physical smart retail stores
• Online flagship stores
• Local instant-delivery platforms
• AI hardware development
• Smart manufacturing

The company has grown into one of China’s larger smart retail operators, with stores across dozens of cities and shopping centers. 1

The name Lecoo (来酷) is intended to convey the idea of bringing “cool” smart technology into everyday life.

Its stated mission is:

“To make intelligent technology easily accessible and become users’ first choice for the latest smart technology.”

The company emphasizes:

• Affordable innovation
• Smart living
• AI-enabled devices
• Practical technology for everyday consumers
• Integration between hardware and intelligent services 1

Lecoo develops products across several consumer technology categories, including:

Personal Computing

• Desktop PCs
• All-in-one computers
• Laptops
• Mini PCs

Displays

• Office monitors
• Gaming monitors
• Professional displays

Smart Home

• Smart appliances
• Connected home devices
• IoT products

Smart Wearables

• Smartwatches
• Fitness bands

Audio

• Bluetooth speakers
• Wireless earbuds
• Headphones

Computer Accessories

• Mechanical keyboards
• Wireless mice
• Docking stations
• USB hubs
• Webcams

AI Hardware

More recent product lines emphasize AI-assisted hardware and intelligent computing experiences. 1

Unlike many electronics brands that rely mainly on distributors, Lecoo combines:

• Company-owned retail stores
• Official online flagship stores
• E-commerce platforms
• Local delivery services

Customers in Mainland China can purchase products through platforms such as JD.com, Tmall, WeChat Mini Programs, and various same-day delivery services. 1

Lecoo positions itself as a value-oriented technology brand offering modern features at competitive prices. The company targets:

• Students
• Office users
• Home users
• Small businesses
• Consumers seeking affordable smart technology

According to company information, some of its desktop all-in-one computers and monitors have ranked among top-selling products in their categories within the Chinese market. 1

In recent years, Lecoo has increasingly promoted itself as an AI hardware brand, expanding beyond traditional consumer electronics into AI-enabled devices and services. The company describes its ecosystem as covering:

• AI computing
• Smart peripherals
• Intelligent home devices
• Connected services 1

Lecoo promotes itself around several core themes:

• Smart technology for everyone
• Practical innovation
• Modern design
• AI integration
• Affordable consumer electronics

Its marketing focuses on making intelligent technology accessible to everyday users rather than exclusively premium or enterprise customers. 1

Lecoo products are officially intended for sale only within Mainland China. The company has publicly stated that it has not authorized overseas sales or foreign websites using the Lecoo trademark, and identifies lecoo.com as its only official website. 2

In 2025, Lecoo Technology introduced a new gaming-oriented sub-brand called Bellator (斗战者), aimed at younger users seeking high-performance gaming hardware, while continuing to develop the Lecoo AI hardware ecosystem. 1

The company’s official website is lecoo.com. 1

1. 来酷公司 | 来酷官网
2. | 来酷官网