Publicly available trademark records indicate that the LIMEGIRL mark was already in commercial use in the United States by 28 September 2019. Liu Gang subsequently filed a US trademark application for LIMEGIRL on 4 February 2021, and the mark was officially registered on 21 December 2021.2

The US trademark registration covers a wide range of nail-related goods, including false nails, nail gels, nail polish, nail art stickers, nail polish removers, nail care kits, acrylic nail preparations, nail tips, glue, lacquer and glitter.2

In the Philippines, a 2023 trademark publication recorded a LIMEGIRL application filed by Liu Gang. This application listed products such as artificial nails, nail art stickers, nail polish, nail glitter, base coat and top coat.3

While 2019 serves as a verifiable starting point for the brand’s commercial history based on trademark data, it is not formally designated as the founding year without an official statement from Limegirl.

According to its About Us page, Limegirl describes itself as a brand specialising in nail products with the goal of helping women become “elegant and exquisite”. Its stated values include being adventurous, creative and open-minded; building long-term relationships with customers; pursuing growth and learning; inspiring happiness and positivity; and prioritising customer satisfaction.1

The brand’s positioning focuses on providing affordable, creative and accessible nail beauty solutions for individuals seeking salon-style results at home. Rather than targeting professional salons exclusively, Limegirl has built much of its product proposition around DIY manicure and nail extension users.

Limegirl’s catalogue has expanded significantly beyond a single product type, with its online store currently listing hundreds of items across various collections.4

Poly gel

Poly gel is arguably Limegirl’s most recognisable product category. The brand sells individual poly gel colours as well as complete kits, featuring solid shades, glitter variants, base coats and top coats.5 Limegirl markets its poly gel as combining the characteristics of acrylic and gel systems, emphasising strength, flexibility and ease of application. Product instructions promote LED/UV curing and nail form techniques.6

The brand refers to a specific “Limegirl method” for applying poly gel, which involves the use of dual forms. This technique has been featured in various nail art tutorials.7

Gel nail polish

Limegirl offers individual gel polish colours alongside larger sets, including an 80-colour collection available on its store.20 The range encompasses conventional shades as well as specialty effects such as chrome and glitter.

Acrylic nail systems

For users preferring traditional methods over poly gel, Limegirl provides acrylic powder, acrylic liquid and complete acrylic nail kits. These products enable the construction of artificial nail extensions using standard acrylic systems.8

Nail extensions and tips

The catalogue includes a variety of extension products that complement its gel and acrylic systems:8

• Nail tips
• Dual forms
• Paper nail forms
• Press-on nails
• Toe nail tips
• Nail extension kits
• Adhesive tabs

Nail art products

Limegirl maintains a broad decorative category comprising:9

• Nail stickers and 3D nail stickers
• Nail stamping plates, stampers and scrapers
• Glitter and chrome/mirror powders
• Various nail decorations
• Specialised nail art tools

The brand also publishes tutorials covering techniques such as chrome nails and gel polish application.10

Manicure and professional tools

Beyond consumables, Limegirl supplies practical equipment including nail files, buffers, clippers, cuticle care products, nail drills, bits and other manicure tools.11 This positions the brand as a comprehensive nail supply provider rather than solely a polish manufacturer.

Limegirl states that its business is designed around online sales, explaining that avoiding physical retail costs allows it to offer lower prices. The company claims that online distribution can result in savings of up to 70% compared to traditional retail prices.12

The website indicates that it serves customers in more than 150 countries.12 Current store policies advertise free worldwide shipping and returns on orders over $10, although these promotional terms are subject to change.13

Limegirl addresses several overlapping customer segments:

• DIY beginners: Complete starter kits and application instructions aim to make nail extensions accessible to those without salon training.
• Nail art enthusiasts: Extensive colour collections, glitters, chrome powders and stamping products provide materials for creative experimentation.
• Experienced home users: Individual gels and professional-grade supplies allow customers to purchase specific items rather than full kits.
• Nail professionals: Bulk collections and professional tools make the catalogue relevant for salon use.

Consequently, the brand occupies a space between consumer beauty products and professional nail supplies.

A distinguishing characteristic of Limegirl is its emphasis on DIY accessibility. Unlike traditional nail services that require salon visits, Limegirl sells the materials necessary to replicate professional techniques at home. Its poly gel products exemplify this strategy, with kits marketed as suitable for both beginners and professionals, emphasising quick application and long wear.14

The brand’s value proposition extends beyond selling nail polish; it aims to provide the products and tools that enable users to create their own manicures and extensions independently.

Limegirl’s website functions as more than an e-commerce catalogue; it also hosts tutorials, product guides, application instructions and nail art content. Published materials cover topics such as poly gel application, nail extension techniques, chrome nail designs, gel polish usage, semi-cured gel stickers and product testing.15

This educational content supports the brand’s DIY positioning by ensuring customers have access to guidance on how to use the products effectively.

The LIMEGIRL name is formally protected as a trademark in multiple jurisdictions. In the United States, trademark records list the following details:18

• Mark: LIMEGIRL
• Applicant/Owner: Liu Gang
• Filing date: 4 February 2021
• Registration date: 21 December 2021
• Registration number: 6,595,567
• International class: Class 3 (cosmetics and related products)
• First use in commerce claimed: 28 September 2019

It is important to note that Liu Gang’s status as trademark owner does not inherently establish him as the founder, CEO or operator of every Limegirl business entity. Public records confirm trademark ownership, while the Limegirl website provides information regarding the retail brand; these two aspects should not be conflated.

Based on its own descriptions, Limegirl emphasises several recurring themes:

• Accessibility
• Creativity
• DIY beauty
• Product variety
• Value for money
• Ease of application
• Long-lasting nail designs

For example, its poly gel products are promoted based on attributes such as durability, relatively fast curing times and suitability for both professional and home use.16

Limegirl products have gained visibility in online nail art communities. Discussions on platforms such as Reddit have identified Limegirl products by name, indicating recognition among DIY poly gel users.17

The brand’s product pages also feature substantial customer review activity. The poly gel collection displays numerous reviews where customers discuss consistency, ease of shaping, clarity and durability. However, these represent customer opinions rather than independently verified performance tests and should be treated as anecdotal evidence.

Limegirl presents itself as an internationally oriented online business rather than a brand restricted to a single national market. Its About Us page states that it reaches customers in over 150 countries, and its store operates in English with international shipping capabilities.18

Trademark evidence further demonstrates activity across multiple jurisdictions, including the United States and the Philippines.19

1. About Us – Limegirlstore
2. LIMEGIRL Trademark of Liu Gang – Registration Number 6595567 – Serial Number 90509312 :: Justia Trademarks
3. Intellectual Property Center, 28 Upper McKinley Rd.
4. Products Archive – Limegirlstore
5. Limegirl All Single Poly Gel Nail Collection – Limegirlstore
6. Shop All Archives – Limegirlstore
7. Limegirl Polygel Nail Kit – Limegirlstore
8. Why I Almost Returned This Polygel Kit (It Was a Mess at First) – Limegirl Professional Nail Art & Salon Supplies Store
9. Limegirl Gel Polish Set Review: An Honest Look at this 10-Color Nail Kit – Limegirl Professional Nail Art & Salon Supplies Store
10. Honest Limegirl Poly Extension Gel Kit Review: Is It Actually Easy? – Limegirl Professional Nail Art & Salon Supplies Store
11. Honest Limegirl Poly Extension Gel Kit Review: Worth It? – Limegirl Professional Nail Art & Salon Supplies Store
12. Limegirl Poly Nail Gel Kit Review: Is This All-in-One Set Worth It? – Limegirl Professional Nail Art & Salon Supplies Store
13. ~Lime Girl~ | Minecraft Skin
14. What is in a **** mind ? 🥰😈 – Limegirl Official Photos | LoyalFans
15. 🥰I’m back – Limegirl Official Photos | LoyalFans
16. You go, Limegirl | Shopify Store Listing | wearelimegirl.com
17. Lime Girl by SoggyZoggy on Newgrounds
18. TEAS Plus New Application for Limegirl
19. February 4, 2021 Cosmetics and cleaning preparations Trademarks :: Trademark Resources :: Justia Trademarks
20. Limegirl Gel Nail Polish 80 Colors – Limegirlstore