The most definitive documentary evidence concerning LIUJIR is derived from trademark registrations. The LIUJIR mark was filed in the United States on November 30, 2020, under serial number 90347516, with Kunshan Boling Network Technology Co., Ltd. listed as the owner.1

Kunshan Boling Network Technology appears to employ a portfolio strategy involving numerous consumer product brands. Its trademark holdings include names such as HOUCHU, LABAICAI, LIMAO, LUNM, MAODIAN, MAOMEI, and SKJK, in addition to LIUJIR.2 Many of these marks cover overlapping categories of household and consumer merchandise.3456789101112

This context suggests that LIUJIR is likely not a single-product specialist brand, but rather one label within a larger e-commerce-oriented consumer goods operation.

LIUJIR maintains an unusually broad product assortment. Examples found in marketplace listings include:

• Kitchen utensils and accessories
• Bakeware and baking molds
• Cups, bottles, and drinkware
• Microwave and food storage accessories
• Bathroom organizers and holders
• Storage baskets and household organizers
• Hair and personal care accessories
• Travel bags and clothing storage bags
• Pet products
• Outdoor and travel equipment
• Sporting and recreational accessories
• Small household tools
• Desk and stationery organizers
• Cleaning and home maintenance products

In the Philippines, LIUJIR products are visible on platforms such as Shopee Philippines and Lazada, where listings include baking molds, nonslip plush slippers, and other household items.13 Other international listings show the brand extending into areas such as pet toys, diving bags, and outdoor equipment.34

This extensive breadth is one of the most distinctive characteristics of the brand.

LIUJIR is particularly visible on Shopee. While dedicated “Official Shops” with thousands of followers have been documented in markets like Vietnam, the brand’s presence in the Philippines is characterized by individual product listings across various sellers and categories.13

The brand is not restricted to a single geographic market. Search results indicate LIUJIR merchandise is also offered through Shopee Mexico and other online marketplaces, reflecting a cross-border e-commerce model rather than a localized retail network.38

Based on its assortment and marketplace presentation, LIUJIR is best characterized as an online-first general consumer goods brand rather than a traditional specialist manufacturer. Its apparent strategy centers on offering a large assortment of practical products via marketplace distribution at competitive price points.

Rather than building identity around a specific category such as cookware or electronics, LIUJIR applies its name to products serving many everyday needs. This approach is comparable to multi-category private-label or e-commerce-native brands that have become common in international marketplace commerce.

The original U.S. trademark filing provides independent evidence of the brand’s intended scope. The registered goods description covers a wide selection of household products, including dishware, flowerpots, hairbrushes, potholders, baking mats, bento boxes, bread boxes, cocktail glasses, and drinking bottles.49

The 2020 filing date places the formal documented U.S. trademark activity during a period of rapid expansion for cross-border e-commerce and marketplace-based consumer brands.12

Kunshan Boling Network Technology Co., Ltd. is the primary corporate entity connected to LIUJIR in publicly available records. Related trademark filings place the company in Kunshan, Jiangsu, China, specifically in the Huaqiao area of Kunshan/Suzhou.12

The company’s extensive portfolio encompasses kitchenware, cookware, bakeware, drinkware, cleaning products, storage solutions, pet supplies, bathroom accessories, and household items.567891011 This portfolio overlaps strongly with products sold under the LIUJIR name.

However, trademark ownership does not necessarily imply direct manufacturing. Public records establish the ownership relationship but do not confirm the complete supply chain; products carrying the LIUJIR name may be sourced from various third-party manufacturers.

LIUJIR’s visible business model is primarily marketplace-based retail. Instead of relying on standalone physical stores or branded retail chains, the brand’s products are distributed through online marketplace listings. This model offers several strategic advantages:

1. Extensive catalog: Hundreds or thousands of SKUs can be offered without physical shelf-space constraints.
2. International reach: The same brand can appear on marketplaces in multiple countries simultaneously.
3. Rapid expansion: New product categories can be introduced without rebuilding a physical retail network.
4. Competitive pricing: Marketplace dynamics encourage relatively inexpensive products.
5. Search-driven discovery: Consumers often encounter individual products through search queries without prior knowledge of the LIUJIR brand.

The large assortment visible in LIUJIR listings is consistent with this type of e-commerce-native business model.6

Available marketplace data indicates that LIUJIR has achieved substantial exposure among online shoppers. In some markets, storefronts have maintained ratings around 4.7/5 with significant follower counts and sales volumes.7

However, because LIUJIR is a broad multi-category brand, it is difficult to assign a universal quality level. A kitchen accessory, storage organizer, pet product, and travel bag may originate from different suppliers or production lines. Consequently, consumers in the Philippines evaluating LIUJIR products should consider:

• Individual product reviews and customer photographs
• Materials specifications and dimensions
• Seller information and ratings
• Warranty and return conditions
• Sales volume data
• Applicable safety or certification information

LIUJIR is generally better evaluated at the individual product or SKU level rather than as a single homogeneous product line.

LIUJIR’s online footprint suggests an international, cross-border orientation. Evidence of the brand exists on marketplaces in:

• The Philippines
• Vietnam
• Mexico
• Other markets via cross-border e-commerce

For example, Philippine marketplace listings feature LIUJIR baking products and footwear, while Mexican listings show products covering clothing, travel, and decorative categories.138 This distribution pattern aligns with a business model designed around online marketplace exports rather than geographically concentrated retail networks.

Available sources do not provide a reliable official explanation of the name “LIUJIR” or its origin. Claims that the name is an acronym, a person’s name, or a specific linguistic transliteration would be speculative without primary source confirmation from the company.

A notable characteristic of LIUJIR is the limited amount of publicly available corporate information compared to established global brands. While there is substantial evidence of trademark activity,123456789101112 marketplace sales, and product listings,13 there is considerably less accessible information regarding founders, executives, annual revenue, employee count, manufacturing facilities, corporate subsidiaries, sustainability programs, or advertising campaigns.

Therefore, any profile of the brand must distinguish between documented facts derived from trademark and marketplace records and assumptions based on observable commercial activity.

1. Kunshan Boling Network Technology Co., Ltd. Trademarks Page 1 :: Justia Trademarks
2. Browse Trademarks by Serial Number from 90347500 to 90347599 :: Justia Trademarks
3. SDFG – Kunshan Boling Network Technology Co., Ltd. Trademark Registration
4. FUNG – Kunshan Boling Network Technology Co., Ltd. Trademark Registration
5. ZEXIN Trademark Application of Kunshan Boling Network Technology Co., Ltd. – Serial Number 90388561 :: Justia Trademarks
6. XUWANG Trademark of Kunshan Boling Network Technology Co., Ltd. – Registration Number 6507764 – Serial Number 90388542 :: Justia Trademarks
7. NCNC Trademark (USPTO Serial 90422129) | USPTO Record | TrademarkElite
8. SKJK Trademark (USPTO Serial 90371149) | USPTO Record | TrademarkElite
9. BAGUO Trademark of Kunshan Boling Network Technology Co., Ltd. – Registration Number 6475575 – Serial Number 90338628 :: Justia Trademarks
10. MIPAHI Trademark of Kunshan Boling Network Technology Co., Ltd. – Registration Number 6164199 – Serial Number 88884005 :: Justia Trademarks
11. VIDELLY Trademark of Kunshan Boling Network Technology Co., Ltd. – Registration Number 6163598 – Serial Number 88835645 :: Justia Trademarks
12. Kunshan Boling Network Technology Co., Ltd. Trademarks Page 1 :: Justia Trademarks
13. www.lazada.com.ph