Logitech G is the gaming division and consumer gaming brand of Logitech, dedicated to developing high-performance gaming peripherals, software, and simulation equipment for PC and console gamers. The brand focuses on combining advanced hardware engineering, esports collaboration, and software integration to deliver competitive gaming experiences. Logitech G products are used by casual players, content creators, and professional esports athletes worldwide. [1]

• Brand: Logitech G

• Parent company: Logitech International S.A.

• Industry: Gaming peripherals and accessories

• Founded: Gaming brand introduced under Logitech in the late 2000s

• Headquarters: Lausanne, Switzerland, with major operations in Silicon Valley, California

Logitech G represents Logitech’s specialized gaming ecosystem, offering products designed for speed, precision, durability, and customization. The brand emphasizes close collaboration with professional gamers and game developers to create hardware optimized for competitive play. [2]

Logitech was founded in 1981 in Lausanne, Switzerland, by Daniel Borel, Pierluigi Zappacosta, and Giacomo Marini. Originally known for computer mice and productivity peripherals, the company expanded into gaming as competitive PC gaming became increasingly popular. [3]

To serve gamers specifically, Logitech launched the Logitech G brand, separating its gaming products from its office and consumer product lines. Over time, Logitech G became one of the world’s largest gaming peripheral brands.

Major milestones include:

• Introduction of dedicated gaming mice with adjustable DPI.

• Development of LIGHTSPEED wireless technology.

• Creation of HERO optical sensors.

• Expansion into keyboards, headsets, microphones, webcams, and simulation gear.

• Acquisition of ASTRO Gaming in 2017 to strengthen its console gaming portfolio. [4]

According to Logitech G, its mission is:

To push the boundaries of gaming performance while exploring the possibilities of play through innovative hardware and software. [5]

The company invests heavily in:

• Performance engineering

• Ergonomic design

• Low-latency wireless technology

• Game integration

• Esports partnerships

Gaming Mice

Logitech G is especially known for gaming mice featuring:

• HERO and HERO 2 sensors

• LIGHTSPEED wireless connectivity

• Adjustable DPI

• Lightweight designs

• Programmable buttons

• Onboard memory

Popular product families include:

• G Pro

• G502

• G305

• G703

• G903

• G Pro X Superlight series

Gaming Keyboards

Features include:

• Mechanical switches

• Magnetic analog switches (selected models)

• LIGHTSYNC RGB

• Compact tournament layouts

• Wireless options

• Low-latency performance

Popular series:

• G Pro

• G915

• G515

• G413

Gaming Headsets

Offerings focus on:

• Spatial audio

• Noise-reducing microphones

• Wireless connectivity

• Comfort for long gaming sessions

Series include:

• PRO X

• G Pro X 2

• G435

• G733

• ASTRO Series

Simulation Gear

Logitech G produces equipment for:

• Racing simulators

• Flight simulators

Products include:

• Steering wheels

• Pedals

• Flight sticks

• Driving shifters

These are widely used in simulation gaming and esports.

Streaming Equipment

Following acquisitions and brand integration, Logitech G also offers products for creators, including:

• USB microphones

• Webcams

• Lighting accessories

• Streaming controllers

These products support game streaming and content creation. [6]

HERO Sensor

A proprietary optical gaming sensor emphasizing:

• High tracking accuracy

• Low power consumption

• High DPI capability

LIGHTSPEED Wireless

Designed to deliver:

• Ultra-low latency

• Stable wireless performance

• Competitive-level responsiveness

LIGHTSYNC RGB

Allows:

• Dynamic RGB lighting

• Game-driven lighting effects

• Synchronization across compatible devices

G HUB Software

Logitech G HUB enables users to:

• Configure device settings

• Create custom profiles

• Program macros

• Adjust RGB lighting

• Update firmware

• Save onboard memory profiles

One of Logitech G’s defining strategies is collaboration with professional esports players.

The company sponsors professional organizations and athletes across titles such as:

• Counter-Strike

• VALORANT

• League of Legends

• Dota 2

• Fortnite

• Apex Legends

• Rainbow Six Siege

Professional players often provide direct feedback during product development. [7]

Logitech G emphasizes:

• Performance-first engineering

• Minimal input latency

• Lightweight construction

• Ergonomic comfort

• Long-term durability

• Extensive customization

The company combines laboratory testing with feedback from professional players to refine its products. [8]

The Logitech G ecosystem includes:

• G HUB software

• Device firmware updates

• Cloud profile synchronization (supported features)

• Macro programming

• RGB synchronization

• Audio customization

This integration allows multiple Logitech G devices to work together within a unified software environment.

As part of Logitech International, Logitech G contributes to company-wide sustainability initiatives, including:

• Increased use of recycled plastics

• Carbon reduction efforts

• More sustainable packaging

• Energy-efficient product design

These initiatives align with Logitech’s broader environmental goals. [9]

The Logitech G logo features the distinctive “G” symbol, representing the company’s gaming-focused identity.

Its branding emphasizes:

• Precision

• Performance

• Innovation

• Competitive gaming

• Modern industrial design

Logitech G is widely regarded as one of the leading gaming peripheral brands globally, competing with companies such as:

• Razer

• SteelSeries

• Corsair

• HyperX

• ASUS ROG

Its reputation is particularly strong in gaming mice and wireless technologies. [10]

• PRO Series

• PRO X Series

• G502 Series

• G Pro X Superlight

• G915 Series

• G733 Series

• G435 Series

• G923 Racing Wheel

• ASTRO Series

• Yeti microphones (creator lineup)

Logitech G continues to expand its gaming portfolio with new peripherals, software updates, esports partnerships, and technologies such as HERO 2 sensors and advanced keyboard switch designs. It also continues integrating creator-focused products under the Logitech G ecosystem. [11]

Logitech G has grown into one of the world’s most recognized gaming hardware brands by combining high-performance engineering, proprietary technologies like HERO and LIGHTSPEED, close collaboration with esports professionals, and an integrated software ecosystem. Its product lineup spans gaming mice, keyboards, headsets, simulation gear, and creator equipment, making it a comprehensive brand for gamers and content creators alike.

1. About Logitech G: Innovators in Design & Technology | Logitech G

2. Logitech to Acquire ASTRO Gaming, Adding Console Gaming Headsets to its Position as the #1 Maker of PC Gaming Gear | Logitech

3. About Logitech – Our Story and Focus

4. An Update from Logitech G

5. Newsroom | Logitech

6. Behind the curtain of mouse development: from hand-carving to mechanical flinging, here’s how Logitech makes and tests its gaming mice

7. Logitech G lanza nuevos modelos de la Serie G3: precisión y personalización para los jugones

8. Logitech G partners Call of Duty Modern Warfare 4: Here’s what users will get

9. Logitech Appoints Robin Piispanen as Global Head of Logitech G | Logitech

10. Logitech International – Logitech G Drops a Wide Array of New Products and Innovations at Logitech G PLAY 2025

11. Logitech G and Riot Games Introduce the Official Gaming Gear of League of Legends | Logitech