The company’s reported establishment date is April 14, 2010, with Chinese business profile sources identifying its registered capital as RMB 6 million. Its stated business scope encompasses the processing of outdoor tourism products, as well as textiles, chemical fibres, clothing, leather goods, and bags.[2]

Chinese brand directories generally describe LongSinger as originating from a professional outdoor products enterprise centred in Suzhou, Jiangsu. According to these profiles, the company established a functional fabric development and outdoor product R&D and manufacturing base in Suzhou around the time of its founding in 2010.[2]

A notable aspect of LongSinger’s background is its emphasis on fabric and textile technology. Industry profiles state that the company possesses capabilities covering weaving, dyeing, coating, and finishing processes, rather than simply purchasing finished fabrics for assembly. These sources also attribute more than two decades of experience in the production and sale of outdoor products to the company, although this claim should be regarded as self-reported brand information rather than independently audited corporate history.[2]

LongSinger’s product range extends significantly beyond tents. Its catalogue has included:

• Camping and mountaineering tents
• Automatic and pop-up tents
• Canopies and sun shelters
• Tarps and rain shelters
• Advertising and event tents
• Camping tables and chairs
• Sleeping bags and sleeping pads
• Camping and tent lights
• Backpacks and outdoor bags
• Trekking poles
• Outdoor socks and clothing
• Raincoats and ponchos
• Tent poles, stakes, and other accessories
• Picnic mats and outdoor furniture
• Headlamps, flashlights, and camping lamps

Chinese brand listings associate LongSinger particularly with tents, canopies, advertising tents, outdoor camping equipment, and portable tables.[2]

The brand also appears in international product databases. For instance, Korean price comparison platforms categorise LongSinger products under camping, mountaineering, and sports or outdoor clothing, with listings that include waterproof and packable rain ponchos.[3]

Outdoor shelters and tents

Tents and fabric shelters constitute the most significant part of LongSinger’s identity.

The brand’s United States trademark registration, filed in 2018 and registered on August 21, 2018, covers a broad range of Class 22 goods, including tents, mountaineering and camping tents, textile awnings, tarpaulins, hammocks, storage bags, camouflage nets, and related textile products. The trademark record identifies Wujiang Longsinger Travelling Products Co., Ltd. as the registrant.[1]

LongSinger has also appeared in industry market research concerning the mountaineering tent market, where it is listed alongside established outdoor brands as one of the companies profiled in the sector.

Materials and product philosophy

Available Chinese brand information emphasises functional fabrics and outdoor durability. Products are described as incorporating properties such as:

• Water resistance
• Waterproofing
• High water repellency
• Abrasion resistance
• Dirt resistance
• Tear resistance
• Outdoor and weather resistance

The company reportedly integrates fabric production and finishing with its outdoor product manufacturing, allowing it to control several stages of the textile production process.[2] This integration helps explain why LongSinger’s portfolio extends from complete tents and shelters to tent fabric, rain protection, bags, clothing, and accessories.

LongSinger has a documented international trademark presence.

In the United States, the LONGSINGER word mark was filed on January 12, 2018, under serial number 87752808, and registered as U.S. Trademark No. 5,544,893 on August 21, 2018. The listed owner is Wujiang Longsinger Travelling Products Co., Ltd. The registration covers textile-based outdoor products, particularly tents, awnings, tarpaulins, sacks, bags, and related goods.[1]

Later trademark records also use the longsinger name. For example, a Canadian trademark application filed in 2024 by Jiaxing Detao Trading Co., Ltd. covers tents, camping shelters, tarps, climbing ropes, and other Class 22 products. As this applicant differs from the original U.S. registrant, it should not automatically be interpreted as evidence that the two companies are the same business.

LongSinger is broadly positioned as a mass-market, value-oriented outdoor equipment manufacturer rather than a premium technical mountaineering brand.

Its range covers everyday camping and outdoor recreation alongside more specialised products. The emphasis appears to be on practicality, weather protection, portability, and relatively broad product coverage. Consequently, LongSinger’s business model aligns more closely with an outdoor equipment manufacturer and product supplier than with a narrowly focused specialist brand producing only high-end expedition equipment.

Available information suggests a vertically integrated or semi-integrated model centred on textiles and outdoor product manufacturing. The company has been described as handling several stages, including:

Fabric development → weaving → dyeing → coating → finishing → product design → manufacturing → export

This vertical integration is significant because tents, awnings, and other shelters depend heavily on fabric specifications, coatings, seams, waterproofing, and structural components.[2] LongSinger therefore appears to have developed its product portfolio around its textile and manufacturing capabilities rather than simply building a brand around third-party consumer products.

Although LongSinger has a Chinese corporate and manufacturing background, its products have been distributed internationally. Evidence of this includes:

• U.S. trademark registration for outdoor textile goods.[1]
• Listings on Korean shopping and price comparison platforms.[3]
• International market research identifying LONGSINGER as a participant in the mountaineering tent industry.
• International online listings for LongSinger camping tents, backpacks, and related equipment.[4]

This suggests that LongSinger has operated not only as a domestic Chinese outdoor products company but also as an export-oriented supplier and brand.

The Chinese brand name is 龙行者 (Lóng Xíng Zhě), which literally approximates to “dragon traveller” or “dragon walker”. The English brand is rendered as LONGSINGER.

Notably, the U.S. trademark record explicitly states that the wording LONGSINGER has no meaning in a foreign language for trademark purposes. This indicates that the English trademark itself was treated as an invented or stylised brand name rather than a direct translation of the Chinese name.[1]

The company most consistently associated with the original LongSinger brand is:

吴江市龙行者旅游用品有限公司
Wujiang Longsinger Travelling Products Co., Ltd.

Chinese business profile sources identify Zhou Guolong (周国龙) as the company’s legal representative and list its registered capital as RMB 6 million. The company’s reported business scope includes outdoor tourism products, textiles, chemical fibres, clothing, leather products, and bags.[2]

However, multiple contemporary online sellers and trademark records use the LongSinger name. Consequently, a LongSinger-branded product found on an international marketplace should not automatically be assumed to have been manufactured or sold directly by the original Wujiang company. Trademark history shows that the name has appeared in more than one jurisdiction and in connection with different entities.[1]

LongSinger does not possess the same global consumer recognition as brands such as The North Face, Coleman, Marmot, or Decathlon. Instead, it is better understood as a Chinese outdoor equipment brand and manufacturer with a broad catalogue and export presence, particularly notable for tents, shelters, and textile outdoor products.

Third-party product review data also indicates that LongSinger products, including rain ponchos and other outdoor gear, have been sold under the company or brand name on Amazon.[5]

LongSinger (龙行者) is an outdoor equipment brand originating in China and associated primarily with Wujiang Longsinger Travelling Products Co., Ltd. Established in 2010 according to Chinese business listings, the company developed around outdoor textiles and equipment, with products spanning camping tents, mountaineering tents, canopies, tarps, camping furniture, sleeping equipment, bags, rainwear, lighting, and outdoor accessories.[2]

Its strongest identifiable area is fabric-based outdoor shelter, supported by documented trademark registrations covering tents, awnings, tarpaulins, and related products.[1]

Overall, LongSinger is best characterised as a Chinese, export-oriented outdoor products brand with a broad camping and recreational outdoor portfolio, with particular expertise and commercial presence in tents, shelters, and functional outdoor textiles.

Sources and caveat

There does not appear to be a comprehensive official English-language corporate history for LongSinger. Much of the publicly available corporate information derives from Chinese brand directories, trademark databases, and marketplace or product databases. Some claims—particularly regarding the company’s historical experience, capabilities, and positioning—are therefore best treated as reported company or brand information rather than independently audited facts.[1]

1. LONGSINGER Trademark of Wujiang Longsinger Travelling Products Co., Ltd. – Registration Number 5544893 – Serial Number 87752808 :: Justia Trademarks
2. 龙行者LONGSINGER品牌凉棚、广告帐篷怎么样-龙行者LONGSINGER品牌介绍、联系方式-品牌网
3. longsinger : 다나와 통합검색
4. Бренд Longsinger: походные палатки, туристические палатки и походные и туристические рюкзаки Longsinger — Китай SellerCheck
5. Fakespot | longsinger