iYou Industrial describes itself as a professional manufacturer of salon hair care and beauty cosmetics, producing under GMP-oriented quality standards with OEM and private-label capabilities.

According to the company history of iYou Industrial, LOURICH PROFESSIONAL was launched in 2020. The company website credits Ms. Jessica Yang with the brand’s launch. Unlike standard consumer shampoo lines, Lourich was developed specifically as a professional salon-oriented product range.

Prior to launching Lourich, the company’s manufacturing business focused on professional hair cosmetics, including shampoos, conditioners, hair masks, treatments, color products, bleaching agents, straightening creams, and body washes. Lourich was established as a proprietary brand alongside this existing OEM manufacturing business.

Current company profiles state that Lourich has expanded through international distributors and is represented in more than 50 countries and regions. This figure is a self-reported claim rather than an independently audited market share statistic.

The entity most directly associated with Lourich is iYou Industrial Co., Limited. Headquartered in Luohu District, Shenzhen, China, the company manufactures professional hair care and beauty products. Its production portfolio extends beyond Lourich to include customized and OEM products for other brands.

iYou Industrial states it possesses:

• Over 10 years of manufacturing experience
• GMP-standard production facilities
• An in-house R&D team
• Automated production lines
• OEM and ODM capabilities
• Manufacturing expertise covering hair care, hair color, and perm products

Lourich functions not merely as a retail label but as a brand closely integrated with a manufacturer whose core business is professional hair cosmetics.

The Lourich portfolio is broader than typical consumer shampoo and conditioner brands, encompassing technical salon supplies.

Shampoo

The range includes nutritional and specialized shampoos featuring argan oil, keratin, anti-dandruff care, and sulfate-free formulations. Product catalogs list Lourich nutrition shampoo, sulfate-free shampoo, and anti-dandruff shampoo.

Hair conditioner

Lourich conditioners are positioned as complementary professional products intended to improve manageability, softness, and conditioning after shampooing.

Hair masks and hair spa

Hair masks are a prominent component of the portfolio, targeting consumers with dry, damaged, frizzy, or chemically treated hair. Examples include the Keratin Complex Hair Mask and Hydrating Argan Oil Hair Mask.

Hair serums

The brand offers hair serums, including anti-frizz formulations. Retailers in the Philippines and Pakistan have listed products such as the LOURICH Professional Anti-Frizz Hair Serum.

Hair coloring

Hair coloring is a significant part of the professional range. The portfolio includes:

• Hair color cream
• Color developer/oxidant (available in 1000 ml and 120 ml sizes)
• Hair dye
• Bleaching powder

Rebonding and straightening

Lourich operates in the chemical hair straightening and rebonding segment, offering blue and white rebonding creams and keratin-complex rebonding products. This reinforces the brand’s positioning within professional chemical transformation services rather than just maintenance.

Bleaching

The manufacturer produces Lourich-branded bleaching powders in various grades.

Body wash

Although hair care is the central category, iYou Industrial also lists LOURICH body wash among its products.

Salon accessories

Catalogs have listed Lourich-branded salon accessories, suggesting an attempt to create a broader professional ecosystem. Items include:

• Hair-dye bowls
• Hair combs
• Hair brushes
• Aprons

Lourich is positioned as a professional salon hair care brand combining performance-oriented formulations with accessible distribution. The manufacturer describes it as a premium salon brand emphasizing color, care, perming, rebonding, and body wash.

Regional operations, such as Lourich Professional in Pakistan, market the brand around “luxury” salon-grade care and describe products as using Italian professional formulations [1]. However, claims by regional distributors do not confirm that all Lourich products are manufactured in Italy; the principal manufacturer identified by the brand remains iYou Industrial in China.

Lourich serves two overlapping markets:

Professional market

The brand’s primary positioning targets hair salons, hairdressers, beauty professionals, color specialists, rebonding technicians, and professional distributors. The breadth of its color, bleach, and rebonding offerings is particularly relevant to this sector.

Consumer market

Maintenance products such as shampoos, conditioners, masks, and serums are sold directly to consumers through regional retailers and online marketplaces. In the Philippines, Lourich products are commercially available through online sellers on platforms like Shopee.

Lourich is not limited to the Chinese domestic market. iYou Industrial states that distributors cover over 50 countries and regions, indicating an export-oriented business model. The company actively seeks international distributors and agents.

The brand has a visible presence in Asia, Africa, the Middle East, and other regions. In the Philippines specifically, products such as hair rebonding cream and hair masks appear through online retail channels.

Formal documentation connects the Lourich name with hair cosmetics in the Philippines.

A 2021 trademark publication from the Intellectual Property Office of the Philippines (IPOPHIL) records an application for LOURICH by iYou Industrial Co., Limited. The filing covers Class 3 products, including shampoos, conditioners, hair dyes, hair straightening preparations, hair masks, body wash, and cosmetics. The application describes “LOURICH” as an English word with no particular meaning [2].

Additionally, Lourich Professional products have been formally notified in the Philippine FDA system. A 2025 notification identifies LOURICH PROFESSIONAL Keratin Complex Argan Oil Nutrition Shampoo and lists its intended use as hair shampoo [3]. These records provide evidence of the brand’s formal commercial presence beyond retailer listings.

iYou Industrial positions its manufacturing operations around professional hair cosmetics production, GMP standards, R&D, quality control, and automated production lines. The company states its factory exceeds 10,000 m² and features automated lines for hair care, color, and perm products.

This manufacturing capability allows the company to sell both its own branded products and customized products for other companies via OEM, ODM, and private-label services.

Lourich is not the only proprietary salon brand operated by iYou Industrial. In 2023, the company launched SG Haircare, described as a newer salon-crafted brand following Lourich. SG Haircare emphasizes ingredients such as hydrolyzed silk, wheat protein, and biotin.

The corporate structure can be summarized as follows:

• iYou Industrial
• LOURICH Professional (established c. 2020)
• SG Haircare (launched 2023)
• OEM / ODM / Private-label manufacturing

Lourich’s identity is built on several key themes:

• Professionalism: The product range is oriented toward salon procedures and professional treatments.
• Hair transformation: The brand participates in coloring, bleaching, rebonding, and straightening, distinguishing it from maintenance-only brands.
• Treatment and repair: Keratin, argan oil, masks, and serums are prominent in the consumer-facing range.
• Internationalization: The brand is actively marketed through distributors outside China.
• Accessibility: The business model combines salon positioning with wholesale and consumer retail channels.

While there is evidence of significant international distribution and commercial activity, independent public information regarding Lourich’s revenue, market share, valuation, or global sales volume is limited. Claims of being a “global leader” or holding specific market shares should be treated cautiously unless supported by independent research.

Established facts include:

• Lourich is an established professional hair cosmetics brand associated with iYou Industrial.
• It was launched around 2020.
• The portfolio covers both everyday hair care and professional chemical treatments.
• Products are distributed internationally.
• The brand has documented commercial and regulatory presence in the Philippines.

1. About Us – lourichprofessional.pk
2. Intellectual Property Center, 28 Upper McKinley Rd.
3. Registration Number Product Name | NN-1000008310751 LOURICH PROFESSIONAL KERATIN COMPLEX ARGAN OIL NUTRITION SHAMPOO