About LUNJE
LUNJE is a Chinese bicycle components and cycling equipment brand specializing in the design, manufacture, and global distribution of performance bicycle parts. The brand is operated by Shenzhen Koof Technology Co., Ltd. (also associated with Shenzhen Han Hongxin Precision Technology Co., Ltd. in trademark registrations) and serves both consumers and OEM/ODM clients in the cycling industry. LUNJE produces components for road bikes, mountain bikes, gravel bikes, BMX bicycles, and electric bicycles, with an emphasis on lightweight construction, CNC-machined aluminum parts, and carbon fiber technologies. 1
Overview
| Category | Details |
|---|---|
| Brand | LUNJE |
| Industry | Bicycle Components & Cycling Accessories |
| Headquarters | Shenzhen, Guangdong, China |
| Founded | Around 2010 (manufacturing company) |
| Products | Handlebars, stems, seatposts, bottle cages, saddles, wheels, pedals, bicycle accessories |
| Business Model | Direct-to-consumer, OEM, ODM, wholesale |
| Markets | Worldwide |
According to the company’s published information, LUNJE combines in-house engineering, CNC machining, assembly, and quality control to manufacture bicycle components for both its own brand and private-label customers. 2
History
LUNJE originated as a bicycle component manufacturer in Shenzhen, one of China’s largest manufacturing hubs. The company developed from producing OEM bicycle parts for international brands into marketing products under the LUNJE name.
Its manufacturing operations emphasize:
- Precision CNC machining
- Aluminum alloy fabrication
- Carbon fiber component production
- Surface anodizing
- Product testing and quality inspection
The company reports approximately 200 employees and supplies both branded products and custom manufacturing services for bicycle companies worldwide. 3
Products
LUNJE manufactures a broad range of bicycle components.
Cockpit Components
- Handlebars
- Carbon handlebars
- Aluminum handlebars
- Stems
- Grips
Seat Components
- Seatposts
- Carbon seatposts
- Saddles
- Saddle accessories
Wheel Components
- Wheelsets
- Hubs
- Rims
Drivetrain Accessories
- Cranks
- Pedals
- Chain accessories
Bicycle Accessories
- Bottle cages
- Phone holders
- Tool kits
- Mounts
- Small replacement parts
Trademark registrations also cover bicycle frames, mudguards, saddle covers, wheels, hubs, rims, cranks, and grips. 4
Manufacturing
LUNJE advertises complete manufacturing capabilities that include:
- Product engineering
- CNC machining
- Forging
- Carbon fiber molding
- Surface finishing
- Assembly
- Packaging
- Quality inspection
The company also offers OEM (Original Equipment Manufacturer) and ODM (Original Design Manufacturer) services, allowing other bicycle brands to customize products with their own branding and specifications. 5
Design Philosophy
LUNJE emphasizes several design priorities:
- Lightweight construction
- High stiffness
- Durability
- Rider safety
- Modern aesthetics
- Competitive pricing
Many of its components use:
- 6061 aluminum alloy
- 7075 aluminum alloy
- Carbon fiber composites
These materials are commonly used in cycling to balance weight, strength, and performance. 6
Global Business
LUNJE serves multiple customer segments:
- Individual cyclists
- Bicycle retailers
- Bicycle distributors
- OEM bicycle brands
- Online marketplaces
- Wholesale partners
The company states that it exports products internationally and collaborates with cycling teams, media outlets, and industry partners as part of its manufacturing and distribution network. 7
Trademark
The LUNJE trademark was registered in the United States in 2019.
Trademark details:
- Trademark: LUNJE
- Owner: Shenzhen Han Hongxin Precision Technology Co., Ltd.
- Registration Number: 5860083
- Filed: July 9, 2018
- Registered: September 17, 2019
The registration covers various bicycle products, including:
- Bicycles
- Bicycle wheels
- Bicycle saddles
- Frames
- Handlebar grips
- Cranks
- Hubs
- Mudguards
- Saddle covers
- Rims
The registration has since had its statement of continued use accepted, indicating the mark remains active in the United States. 8
Business Services
In addition to consumer products, LUNJE provides:
- OEM manufacturing
- ODM product development
- Private labeling
- Custom branding
- Prototype development
- Bulk production
- International logistics support
These services are aimed at bicycle brands seeking custom-designed components without maintaining their own manufacturing facilities. 9
Reputation
LUNJE is positioned primarily as a manufacturing-focused brand rather than a premium consumer cycling brand. Its products are commonly found through business-to-business channels, online marketplaces, and direct export. Public information highlights manufacturing capacity and OEM partnerships, while independent reviews and professional race sponsorships are comparatively limited in publicly available sources. 10
Summary
LUNJE is a Chinese manufacturer and bicycle component brand focused on producing lightweight cycling parts for both its own label and OEM clients. With manufacturing roots in Shenzhen and an active U.S. trademark registration, the company offers a wide portfolio of bicycle components—including handlebars, stems, seatposts, bottle cages, wheels, and saddles—and emphasizes precision manufacturing, customization, and global distribution. 11
References
- LUNJE OEM ODM • Custom Component Manufacturing
- LUNJE Trademark of Shenzhen Han Hongxin Precision Technology Co., Ltd. – Registration Number 5860083 – Serial Number 88029494 :: Justia Trademarks
- LUNJE Trademark (USPTO Serial 88029494) | USPTO Record | TrademarkElite
- ABOUT L/UNE | 〖公式〗L/UNE(ユヌ)
- Our Story – Lune
- LUNé – премиальные купальники и пляжная одежда.
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