• Brand name: The Maverick (The Maverick PH)

• Industry: Men’s grooming and personal care

• Founded: 2015

• Origin: Tondo, Manila, Philippines

• Company: Maverick Ventures Inc.

• Headquarters: Quezon City, Metro Manila

• Product categories:

• Hair styling products

• Shampoo and conditioner

• Hair perfume

• Eau de parfum

• Grooming accessories

• Market: Philippines [2]

The Maverick was established in September 2015 after its founder began producing homemade pomades for personal use and for friends and family. Positive feedback encouraged the creation of a commercial brand focused on high-quality men’s hairstyling products.

Initially known primarily for its pomades, the company gradually expanded into a broader men’s lifestyle brand. Over the following years, it introduced additional styling products, shampoos, conditioners, fragrances, and accessories while growing its retail presence throughout the Philippines. According to the company, it now works with more than 100 retail and reseller partners nationwide. [3]

The Maverick positions itself around three core values:

• Creativity

• Quality

• Progress

The company states that it aims to produce grooming products that combine effective performance with quality craftsmanship while promoting Filipino-made products. It also emphasizes sustainable business practices, ethical sourcing, and environmentally conscious production where possible. [4]

Its current brand manifesto centers on the idea of “Confidence Through Hair,” describing itself as a brand that creates products for men who take pride in their appearance and hairstyling. [5]

The Maverick’s lineup includes several categories of men’s grooming products:

Hair styling

• Water-based styling creams

• Oil-based pomades

• Texture pastes

• Hair waxes

• Styling foams

• Volumizing creams

• Sea salt sprays

• Curl creams

Hair care

• Gentle shampoo

• Gentle conditioner

Fragrance

• Eau de parfum

• Hair perfume

Accessories

• Hair brushes

• Pocket combs

• Grooming kits

• Caps and branded merchandise [6]

Some of its notable products include:

• Gambit Volumizing Hair Cream

• King Water-based Styling Cream

• North Oil-Based Pomade

• Goose Texture Paste

• Atlas Natural Hairstyling Wax

• Pacific Sea-Salt Spray

• Wingman Gentle Shampoo

• Wingman Gentle Conditioner

• Aviator Eau de Parfum

• Nomad Odor Eliminating Hair Perfume [7]

Products sold by The Maverick are registered under Maverick Ventures Inc., which holds a Philippine FDA Cosmetic Trader License to Operate (LTO). Multiple Maverick cosmetic products—including hair styling products and fragrances—have active cosmetic notifications issued by the Philippine Food and Drug Administration. [8]

The Maverick primarily serves the Philippine market through:

• Its official online store

• Lazada Philippines

• Other major e-commerce platforms

• Partner retailers and barbershops nationwide [9]

Unlike traditional hair pomade brands, The Maverick markets itself as a comprehensive men’s grooming brand. Its product development focuses on different hair types, styling preferences, and modern grooming routines, extending beyond hairstyling into fragrance and everyday personal care. The company also promotes locally developed formulations and Filipino craftsmanship as key aspects of its identity. [10]

The Maverick is a Filipino men’s grooming brand that evolved from a homemade pomade business into a broader lifestyle company. Since its founding in 2015, it has expanded its catalog from pomades to include hair care, styling products, fragrances, and grooming accessories. The brand emphasizes quality, creativity, and local craftsmanship, and its products are widely available through its official channels and online marketplaces, including Lazada Philippines. [11]

1. About – The Maverick

2. Our Story – The Maverick

3. FDA Verification Portal

4. Who is The Maverick?

5. Products – The Maverick

6. All Products – The Maverick

7. Best-Sellers – The Maverick

8. Registration Number | NN-1000014365154

9. Registration Number | NN-1000014358022

10. Registration Number Product Name | NN-1000013667103 GAMBIT VOLUMIZING HAIR CREAM

11. Shop By Maverick Online at Lazada Philippines – Best Prices & Exclusive Deals Await!