P Philippines Brand Wiki

About Maxi – Peel

Overview

Attribute Details
Brand Name Maxi-Peel
Industry Personal Care / Skincare
Founded 2001
Country of Origin Philippines
Manufacturer Splash Corporation
Parent Company Wipro Consumer Care & Lighting
Product Categories Exfoliating solutions, facial cleansers, moisturizers, sunscreen, toners, facial creams
Known For Affordable exfoliating skincare products for acne and pigmentation

Maxi-Peel is a Philippine skincare brand best known for its exfoliating solutions designed to treat acne, post-acne marks, hyperpigmentation, and uneven skin tone. Manufactured by Splash Corporation (now part of Wipro Consumer Care & Lighting), Maxi-Peel has been one of the country’s most recognizable skincare brands since its launch in 2001, earning a strong reputation in the affordable skincare market. [1]

History

Maxi-Peel was introduced in 2001 by Splash Corporation, a Filipino personal care company founded in 1985. The brand quickly became popular because it offered dermatologist-tested exfoliating products at prices accessible to the mass market.

Its flagship exfoliating solution combined tretinoin and hydroquinone, ingredients commonly used in dermatology to treat acne, dark spots, and hyperpigmentation. At the time, few over-the-counter products in the Philippines offered similar active ingredients, allowing Maxi-Peel to establish itself as a category leader. [2]

In 2019, Splash Corporation became part of Wipro Consumer Care & Lighting, making Maxi-Peel one of the skincare brands under Wipro’s Southeast Asian portfolio. [3]

Brand Philosophy

Maxi-Peel markets itself as a skincare brand focused on:

  • Effective exfoliation
  • Acne treatment
  • Skin renewal
  • Reduction of blemishes
  • Affordable skincare for everyday consumers

The company emphasizes that its products are dermatologically tested and formulated to help users achieve smoother and healthier-looking skin. [4]

Product Line

Over the years, Maxi-Peel expanded beyond its original exfoliating solution into a broader skincare range.

Exfoliant Solutions

The brand is best known for its numbered exfoliant solutions, formulated with varying strengths to suit different skin concerns.

Common variants include:

  • Maxi-Peel Exfoliant Solution No. 1 (Mild)
  • Maxi-Peel Exfoliant Solution No. 2
  • Maxi-Peel Exfoliant Solution No. 3
  • Maxi-Peel Exfoliant Solution No. 4 (Strong)

The solutions are intended to:

  • reduce acne
  • exfoliate dead skin cells
  • fade acne scars
  • improve skin texture
  • lighten post-inflammatory hyperpigmentation

Some formulations are registered as household remedies containing tretinoin and hydroquinone, while newer cosmetic formulations such as vitamin exfoliant versions are also available. [5]

Other Products

Maxi-Peel has expanded into:

  • Facial Cleanser
  • Moisturizing Cream
  • Sun Protection Cream (SPF 20)
  • Zero Micro-Exfoliant Fluid
  • Facial Toners
  • Vitamin Exfoliant Solutions

These products are intended to complement the exfoliation routine and help maintain skin hydration and protection. [6]

Ingredients

Depending on the product, Maxi-Peel formulations may include:

  • Tretinoin
  • Hydroquinone
  • Glycerin
  • Niacinamide
  • Vitamin E
  • Moisturizing agents
  • Sunscreen filters (for SPF products)

Not every Maxi-Peel product contains tretinoin or hydroquinone; ingredient lists vary by product.

Popularity

Maxi-Peel became one of the Philippines’ best-selling exfoliating brands during the early 2000s and remains widely available in supermarkets, drugstores, beauty stores, and online marketplaces.

The brand has gained recognition for:

  • affordability
  • widespread availability
  • visible exfoliating effects
  • long-standing consumer familiarity

Many Filipinos associate Maxi-Peel with introductory acne treatment and skin renewal routines. [7]

Safety and Usage

Because some Maxi-Peel products contain potent active ingredients such as tretinoin and hydroquinone, users are generally advised to:

  • begin with lower-strength formulations if appropriate
  • use sunscreen daily while exfoliating
  • avoid combining with other strong exfoliants unless advised by a healthcare professional
  • discontinue use if severe irritation occurs
  • follow product directions carefully

These ingredients can increase skin sensitivity to sunlight.

Regulatory Status

Many Maxi-Peel products are registered with the Philippine Food and Drug Administration (FDA). Depending on the formulation, products are regulated either as cosmetic products or as household remedies. Public FDA records show registrations for products including the classic facial cleanser, exfoliant solutions, moisturizing cream, sunscreen, and tretinoin–hydroquinone solutions. [8]

Market Position

Maxi-Peel primarily competes in the affordable skincare segment and targets consumers seeking solutions for:

  • Acne
  • Acne scars
  • Dark spots
  • Hyperpigmentation
  • Uneven skin tone
  • Skin renewal

Its combination of affordability, long market presence, and recognizable branding has made it one of the best-known exfoliating skincare brands in the Philippines.

Legacy

Since its introduction in 2001, Maxi-Peel has become a well-established name in Philippine skincare. Its flagship exfoliating solution helped popularize home-use chemical exfoliation among Filipino consumers, and the brand has since broadened into a more comprehensive skincare line while remaining a familiar presence in the local beauty market. [9]

References

This profile was compiled with AI assistance and reviewed before publishing. How we use AI

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