About Merry Sun
Merry Sun (officially MerrySun Corporation) is a Philippine beauty and personal care brand that develops and markets affordable hair care, skin care, cosmetics, hygiene, and personal care products. Originally established as an online-first beauty label, the company has since grown into a nationwide enterprise with a diverse product portfolio, an extensive distributor network, and a strong presence on major e-commerce platforms.1
Overview
| Category | Details |
|---|---|
| Brand | Merry Sun |
| Company | MerrySun Corporation |
| Industry | Beauty & Personal Care |
| Founded | Around 2017 (celebrated its 9th anniversary in 2026)2 |
| Headquarters | Binondo, Manila, Philippines1 |
| Products | Hair Care, Skin Care, Cosmetics, Hygiene & Personal Care |
| Business Model | Retail, E-commerce, Distributor & Reseller Network |
| Market | Primarily Philippines |
History
Merry Sun began as an online-based beauty brand dedicated to providing affordable products with quality comparable to higher-priced alternatives. The company initially launched with only four hair care products, which quickly gained popularity through online marketplaces due to their accessibility and competitive pricing.
As customer demand increased, Merry Sun expanded its offerings beyond hair care to include skin care, cosmetics, personal care, and hygiene products. Today, the company offers more than 40 products and continues to develop new lines targeting consumers across different ages and lifestyles.1
Mission and Vision
The company’s stated mission is “to create and bring unique and innovative products that every Filipino beauty demands while guaranteeing quality, effectiveness, safety, affordability, and customer satisfaction.”1
Merry Sun aims to become one of the leading beauty brands in the Philippines and eventually compete in the international beauty industry by offering a complete range of beauty products while making quality beauty care more accessible.1
Core Values
According to the company, its business operations are guided by six core values:1
- Operational Excellence
- Integrity
- Customer Satisfaction
- Innovation
- Passion
- Teamwork
Product Categories
Hair Care
Hair care remains Merry Sun’s original and largest product category. Popular items include:1
- Keratin Hair Therapy
- Brazilian Hair Treatment
- Aloe Hair Therapy Shampoo
- Aloe Hair Therapy Conditioner
- Olive Conditioner
- Moroccan Argan Oil Hair Treatment
- Hair Relaxing Treatments
- Hair Color Cream
- Cellowax Temporary Hair Color
Skin Care
The skincare lineup features products such as:1
- Beauty Twin Pack
- Rejuvenating Creams
- Whitening Sunblock SPF30
- Toners
- Facial Cleansers
- Soaps
- Moisturizers
- Facial Masks
Cosmetics
Merry Sun also produces a range of cosmetics, including lipsticks, foundation, eyeliner, mascara, eyeshadow, concealer, blush, and nail polish.3
Hygiene & Personal Care
Additional product categories encompass body wash, alcohol gel, feminine care products, beauty accessories, and other personal hygiene items.1
Business Model and Distribution
Merry Sun utilizes a multi-channel sales strategy that combines its official website, online marketplaces, social commerce, and a physical network of distributors, stockists, and resellers. The company provides various distributor programs with differing investment levels for individuals interested in selling Merry Sun products.1
The brand is currently available through its official online store, Shopee, Lazada, TikTok Shop, and authorized distributors and resellers throughout the Philippines.2
Brand Positioning
Merry Sun positions itself as an affordable beauty brand emphasizing accessible pricing, trend-driven products, and hair care expertise. Its market positioning also highlights continuous product innovation and entrepreneurial opportunities through its reselling and distribution network.1
Trademark and Product Registration
Public records indicate that MerrySun Corporation has filed trademark applications covering the MERRY SUN brand and related products. The company also holds cosmetic product notifications for various items in the Philippines, including specific hair color formulations.3
Company Timeline
- ~2017 – Merry Sun launches as an online beauty brand with four hair care products.
- 2018–2020 – Expands into skin care and cosmetics.
- 2021–2024 – Introduces additional brands and files trademark applications for new product lines.
- 2026 – Celebrates its 9th anniversary and continues expanding its product portfolio and distributor network.2
Summary
Merry Sun is a Philippine beauty brand that has evolved from a small online hair care business into a diversified beauty company offering products across hair care, skincare, cosmetics, and personal care. Its growth has been driven by affordable pricing, an expanding e-commerce presence, and a distributor-based sales model, positioning it as an accessible local beauty brand for Filipino consumers.1
