Motovita was established in 2021 as a retail and distribution company focused on serving the Philippine motorcycle industry. The company began by distributing motorcycle oils, lubricants, parts, and riding accessories through a nationwide dealer network.

Since its launch, Motovita has expanded its operations through dealership partnerships and later introduced a franchise business model aimed at entrepreneurs interested in entering the motorcycle aftermarket industry.

The company also developed business financing programs designed for motorcycle-related enterprises and announced plans to expand into consumer motorcycle financing through its retail branches.

Motovita operates in several business segments:

Retail

The company sells:

• Motorcycle engine oils
• Lubricants
• Helmets
• Riding apparel
• Motorcycle accessories
• Bluetooth communication devices
• Safety equipment

Distribution

Motovita distributes products from multiple local and international brands through dealers across the Philippines. According to the company, its portfolio includes more than 15 global and local brands.

Service Centers

The company operates motorcycle service and maintenance centers in several locations, including:

• Quezon City
• Taguig
• Makati
• Bacoor
• Lucena City

These centers provide maintenance, repairs, and installation services.

Franchising

Motovita offers franchise opportunities designed for entrepreneurs wishing to establish motorcycle parts and accessories retail stores supported by the company’s supply chain and product portfolio.

Financing

The company has expanded into motorcycle financing through:

• Business-to-business (B2B) financing
• Planned business-to-consumer (B2C) motorcycle financing

These programs aim to improve access to motorcycles for businesses and individual customers.

Motovita has served as a distribution partner for several motorcycle-related brands.

One of its notable partnerships is with Lucas Oil, where Motovita became the official distributor for the brand’s motorcycle oil products in Luzon and the Visayas beginning in 2019–2020. I InsideRACING

The company continues to distribute various motorcycle products through its expanding dealer network.

Beyond commercial operations, Motovita has promoted entrepreneurship through:

• Direct selling programs
• Dealer development
• Livelihood initiatives
• Franchise opportunities

According to the company, these programs are intended to create income opportunities for Filipinos through motorcycle-related businesses.

Motovita has received several business recognitions, including:

• SME Company of the Year – Circle of Excellence at the Asia CEO Awards (2023)
• SME Company of the Year – Circle of Excellence (2024)

Founder Raemin Reyes received the:

• Entrepreneur of the Year – Circle of Excellence at the Asia CEO Awards 2024.

The MOTOVITA trademark was filed in the Philippines in September 2021 for wholesale and retail services involving motor oils, lubricants, motorcycle parts, and accessories.[1]

Motovita’s offerings include:

• Motorcycle engine oils
• Lubricants
• Helmets
• Riding jackets
• Gloves
• Motorcycle accessories
• Bluetooth intercom systems
• Motorcycle maintenance
• Dealer programs
• Franchise packages
• Motorcycle financing
• Logistics and delivery support

Motovita positions itself as a company focused on improving motorcycle ownership and business opportunities by combining product distribution, retail services, financing solutions, and entrepreneurship programs for the Philippine motorcycle community.

• Lucas Oil Products
• Wheeltek Motor Sales Corporation
• Motortrade Nationwide Corporation

1. Intellectual Property Center, 28 Upper McKinley Rd.