The earliest solid public record for MXKJING is a U.S. trademark application filed on February 13, 2022, under serial number 97264839. The application identifies Niu, Lisen as the original applicant and owner, reporting first use of the mark in commerce on November 11, 2021.1

The trademark application was specifically oriented toward jewellery and fashion accessories. Listed goods included bangles, bracelets, earrings, ankle bracelets, body jewellery, brooches, jewellery charms, chokers, rings, shoe jewellery, and related products.2

The trademark record also states that “MXKJING” has no meaning in a foreign language, suggesting that the name was created as a distinctive brand term rather than being a conventional word or phrase.3

Other trademarks associated with Niu, Lisen include NIULIS and PHOTOJEWELRYMAKING, both of which were also filed in 2022.2

MXKJING operates primarily through an e-commerce and marketplace model rather than through a traditional network of branded physical stores. In the Philippines, the brand maintains a visible presence on platforms such as Lazada and Shopee, where it offers hundreds of products across multiple categories.456

Unlike a conventional single-category fashion brand, the MXKJING marketplace catalogue resembles a large assortment of relatively low-cost consumer products, with the MXKJING name attached to items across numerous distinct categories.

Jewellery and fashion accessories

Jewellery appears to be the category most directly supported by the original trademark documentation. Examples include:

• Earrings
• Rings
• Bracelets
• Bangles
• Anklets
• Chokers
• Body jewellery
• Fake and clip-on piercings
• Brooches
• Jewellery charms
• Hair accessories
• Fashion accessories

Marketplace listings demonstrate that the brand continues to sell products closely related to the category described in its original trademark application.

Fashion and personal accessories

Marketplace listings in the Philippines associate MXKJING with products such as:

• Hats and sun-protection accessories
• Gloves
• Eyewear
• Hair accessories
• Travel accessories
• Wallets and card holders
• Decorative accessories

For example, Lazada Philippines listings feature MXKJING unisex credit card holders and passport covers designed for travel.4 Other listings include Lolita-style headbands and multicolour bowknot ribbon hair accessories.8

DIY and craft products

The brand name is also used on craft-related merchandise. Listings in the Philippines include MXKJING acrylic false nails and artificial nail tips for nail art extensions, placing the brand in the DIY and beauty crafting category.7

Household products

The current catalogue extends into household and utility goods. Examples found in Philippine marketplace results include:

• Floor mats
• Furniture pads
• Chair and furniture accessories
• Silicone household products
• Storage-related products
• Various small home-improvement items

Specific listings on Lazada Philippines identify MXKJING super-absorbent chenille doormats and anti-slip bathroom carpets.5

Lifestyle and miscellaneous products

Search results also show MXKJING-branded or associated products in categories such as:

• Outdoor accessories
• Automotive accessories
• Electronics accessories
• Sporting goods
• Bags
• Decorative products
• Personal-care accessories

Listings include items such as portable silent waist-clip fans with USB rechargeable batteries for outdoor and office use.6 This demonstrates that the contemporary MXKJING catalogue is substantially broader than the jewellery-focused goods described in its original trademark application.

Based on its marketplace catalogue, MXKJING is best characterised as a mass-market, value-oriented online brand rather than a specialised luxury or premium manufacturer. Its apparent strategy is built around a large assortment, low-to-moderate prices, online marketplace distribution, and trend-driven products.

The product range is particularly notable for its breadth. Rather than developing a tightly controlled product identity around one category, MXKJING applies its name to many different types of consumer merchandise. This differs from the impression given by the 2022 trademark application, which presented MXKJING primarily as a jewellery brand.

Publicly accessible evidence suggests that MXKJING has an international e-commerce footprint, with significant activity in Southeast Asian marketplaces including the Philippines.

Current listings on Lazada Philippines and Shopee Philippines display hundreds of products ranging from cushions and floor mats to fashion accessories and electronics peripherals.456 There are also MXKJING-related listings indexed in other international marketplaces, suggesting that the brand’s products are distributed beyond a single national market.

There is not enough reliable public information to identify a specific manufacturing company or factory as the definitive manufacturer of all MXKJING products. The existence of the MXKJING trademark does not necessarily mean that every item bearing the name is manufactured by one vertically integrated company.

Marketplace evidence instead resembles the structure commonly found in international e-commerce, where a brand or label encompasses products sourced from multiple suppliers or manufacturing partners. Therefore, claims that MXKJING manufactures all of its products in its own factories are not supported by available sources.

The most concrete legal information available is the U.S. trademark record.

• Trademark: MXKJING
• Serial number: 97264839
• Applicant/owner listed: Niu, Lisen
• Filing date: February 13, 2022
• First use anywhere: November 11, 2021
• First use in commerce: November 11, 2021
• International class: Class 14

The original goods specification covers precious metals and related goods, jewellery, precious stones, and horological instruments, with the detailed list focusing heavily on jewellery and body accessories.1 The publicly indexed record describes the application as having an “Active” class status, although this should not be treated as a complete substitute for a current official USPTO status check.2

The name MXKJING does not appear to have an established dictionary meaning. The trademark record explicitly states that the wording has no meaning in a foreign language.3 Consequently, there is currently no solid evidence that the letters “MXK” or “JING” officially represent particular words, founders, locations, or concepts. Interpretations of the name beyond the trademark record remain speculative.

MXKJING’s public footprint is concentrated on third-party e-commerce platforms rather than a standalone corporate website. In the Philippines, the brand is visible through listings on Lazada and Shopee, which show a large and changing catalogue ranging from jewellery to DIY supplies and household products.457

No clearly verifiable official MXKJING corporate website or reliable public corporate profile providing details such as founding location, founder biography, headquarters, employee count, manufacturing facilities, annual revenue, parent company, official brand mission, or executive team has been identified. Such details should not be presented as established facts.

A notable aspect of MXKJING is the difference between its documented original trademark scope and its current marketplace assortment.

• 2021–2022 documented identity: Primarily jewellery and fashion/body accessories.
• Current marketplace identity: A much broader online consumer-goods label covering fashion, jewellery, household items, DIY supplies, accessories, and miscellaneous products.

This suggests that MXKJING has either expanded its product strategy considerably since its initial trademark filing or is being used as a broader marketplace brand than the original trademark specification would suggest.

Available marketplace evidence indicates that MXKJING products can receive strong ratings on Philippine and regional platforms. However, marketplace ratings should not automatically be interpreted as evidence of uniform product quality across the entire brand. Because MXKJING sells such a diverse assortment, the quality of one product category may not predict the quality of another.

For prospective buyers in the Philippines, it is more useful to evaluate the individual product, materials, seller reviews, return policy, and specifications rather than assuming that every MXKJING product shares the same manufacturing standard.

MXKJING is an e-commerce consumer-goods brand associated with jewellery, fashion accessories, household products, DIY supplies, and other low-cost lifestyle merchandise. The brand’s earliest readily verifiable public record is a U.S. trademark application filed in February 2022 by Niu, Lisen, with the record reporting commercial use beginning in November 2021. Its original trademark specification focused primarily on jewellery, including bracelets, earrings, rings, body jewellery, brooches, charms, and related accessories.1

In subsequent marketplace listings, the MXKJING name has appeared on a substantially broader range of merchandise. Current listings in the Philippines include jewellery, hats, craft moulds, floor mats, furniture accessories, and numerous other consumer products.457 Unlike major international consumer brands with extensive corporate histories, MXKJING has relatively little independently documented information concerning its corporate structure, headquarters, manufacturing operations, or financial performance. Consequently, its precise corporate identity and supply-chain structure remain difficult to establish from publicly available sources.

1. MXKJING Trademark Application of Niu, Lisen – Serial Number 97264839 :: Justia Trademarks
2. Niu, Lisen Trademarks :: Justia Trademarks
3. February 13, 2022 Trademark Trademarks :: Trademark Resources :: Justia Trademarks
4. www.lazada.com.ph
5. www.lazada.com.ph
6. www.lazada.com.ph
7. www.lazada.com.ph
8. www.lazada.com.ph