About Myra
Overview
Myra is a Philippine vitamin-based skincare and wellness brand best known for its Vitamin E (Myra E) supplements, body lotions, facial care products, and soaps. The brand has become one of the country’s most recognizable beauty and personal care names by promoting the idea that healthy, radiant skin begins with proper skin nourishment from both inside and outside the body. According to the brand, Myra has been serving Filipino consumers for more than 40 years. [1]
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Brand name: Myra
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Industry: Beauty, Personal Care, Vitamins, and Skincare
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Country of origin: Philippines
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Known for: Vitamin E supplements, vitamin-based skincare, body lotions, facial moisturizers, facial cleansers, and soaps
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Core ingredient: Vitamin E (d-Alpha Tocopherol)
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Target market: Primarily women, although several products are suitable for both women and men. [2]
History
Myra began as a Vitamin E supplement brand in the Philippines and gradually expanded into a complete skincare line. Over several decades, it built its reputation around the idea that Vitamin E helps maintain healthy skin. As consumer interest in skincare increased, Myra introduced complementary products such as lotions, facial washes, moisturizers, and soaps.
Today, Myra positions itself as a “vitamin-based skincare” brand that combines nutritional support with topical skincare products for everyday skin care routines. [3]
Brand Philosophy
Myra promotes the belief that beauty is closely linked to healthy skin and self-confidence. Its messaging emphasizes:
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Healthy skin starts from within.
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Daily skincare should nourish, moisturize, and protect the skin.
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Confidence comes from taking care of oneself rather than pursuing perfection.
Many of the brand’s campaigns encourage women to embrace their natural beauty while maintaining healthy skincare habits. [4]
Product Categories
Vitamin Supplements
Myra’s most recognizable products are its Vitamin E capsules.
Popular variants include:
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Myra E 300 I.U.
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Myra E 400 I.U.
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Myra Ultimate with Astaxanthin
According to the manufacturer, these supplements are intended to support skin health through Vitamin E’s antioxidant properties and are recommended as part of a healthy lifestyle. [5]
Body Care
Myra’s body care products include:
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Moisturizing Vitamin Lotion
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Whitening Vitamin Lotion
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Moisturizing Plus Lotion
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Whitening Plus Lotion
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Glow Radiance White Lotion
These products focus on hydration, skin nourishment, and improving overall skin appearance. [6]
Facial Care
The facial care range includes:
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Fresh Glow Facial Wash
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Smooth Glow Facial Wash
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Fresh Glow Facial Moisturizer
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Smooth Glow Facial Moisturizer
The formulations are designed for daily cleansing and moisturizing. [7]
Cleansing Products
Myra also offers:
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Moisturizing Vitamin Glow Up Soap
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Whitening Vitamin Glow Up Soap
These products combine cleansing ingredients with moisturizing components and Vitamin E. [8]
Key Ingredient: Vitamin E
Vitamin E is the defining ingredient across many Myra products.
The company states that Vitamin E:
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Functions as an antioxidant.
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Helps support healthy skin.
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Helps improve skin hydration.
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Supports collagen production.
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Helps protect skin from oxidative stress.
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Supports skin cell renewal when combined with proper diet and exercise. [9]
Marketing
Over the years, Myra has been known for campaigns centered on confidence, healthy skin, and everyday beauty. Its current branding emphasizes:
“Healthy skin that lasts.”
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“Skin na kapansin-pansin? ‘Yan ang gandang Myra.”
The brand has also partnered with Filipino celebrities, beauty queens, influencers, and healthcare professionals to promote its products. [10]
Availability
Myra products are widely available throughout the Philippines through:
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Supermarkets
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Drugstores
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Convenience stores
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Department stores
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Major online marketplaces
The brand also sells products through its official website. [11]
Brand Position
Within the Philippine beauty market, Myra is generally positioned as:
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An affordable skincare brand
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A trusted Vitamin E supplement brand
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A mass-market beauty and wellness brand
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A skincare brand combining nutritional and topical products
Its products are commonly recommended for consumers seeking accessible daily skincare options rather than luxury cosmetic products. [12]
Notable Products
Some of Myra’s best-known products include:
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Myra E 400 I.U.
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Myra Ultimate with Astaxanthin
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Classic Moisturizing Vitamin Lotion
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Moisturizing Plus Vitamin Lotion
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Whitening Plus Vitamin Lotion
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Smooth Glow Facial Moisturizer
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Fresh Glow Facial Wash
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Vitamin Glow Up Soap [13]
Reception
Myra has remained one of the Philippines’ most recognizable skincare and Vitamin E brands for decades. User experiences shared in online communities are mixed: some consumers report improvements in skin hydration or overall appearance, while others notice little change or experience side effects from supplements. Individual responses can vary, and skincare results depend on factors such as skin type, overall health, and consistent use. [14]
