About NEWLIFECARDIO
Overview
NEWLIFECARDIO, officially operating as New Life Cardio Equipment Inc., is an American fitness equipment company based in Los Angeles, California. The business specializes in the sale, refurbishment, and distribution of commercial-grade exercise equipment. It primarily serves a wide range of clients including commercial gyms, fitness centers, hotels, schools, rehabilitation facilities, corporate wellness centers, and home gym owners throughout the United States. The company is recognized for offering refurbished cardio and strength equipment from major manufacturers at prices lower than new units.[1]
- Company Name: New Life Cardio Equipment Inc.
- Brand Name: NEWLIFECARDIO
- Industry: Commercial Fitness Equipment
- Founded: 2014
- Headquarters: Los Angeles, California, United States
- Business Type: Commercial fitness equipment dealer and refurbisher
- Primary Market: United States
- Website: newlifecardioequipment.com[1]
History
New Life Cardio Equipment was established in 2014 with the objective of making commercial-quality fitness equipment more accessible through professional refurbishment and resale. Founder Mike Mikhaiel possesses extensive experience in the fitness and nutrition industry. According to company information, he built the business around assisting customers in selecting equipment suited to their specific training needs rather than focusing solely on sales volume.[1][2]
Over time, the company expanded its offerings beyond refurbished cardio machines to provide complete gym solutions. These include strength equipment, flooring, accessories, and facility planning services for commercial fitness spaces.[2]
Products and Services
NEWLIFECARDIO offers a broad selection of commercial fitness equipment categorized as follows:
Cardio Equipment
- Treadmills
- Elliptical trainers
- Exercise bikes
- Upright bikes
- Recumbent bikes
- Stair climbers
- Rowing machines
- Arc trainers
Strength Equipment
- Selectorized machines
- Plate-loaded equipment
- Functional trainers
- Power racks
- Smith machines
- Benches
- Cable crossover systems
Free Weight Equipment
- Dumbbells
- Barbells
- Weight plates
- Kettlebells
- Weight trees
- Storage racks
Gym Accessories
- Rubber flooring
- Turf
- Mats
- General accessories
- Gym organization systems
In addition to equipment sales, the company provides various services such as equipment refurbishment, delivery, installation, gym design and layout planning, commercial gym packages, and equipment financing options (subject to availability).[2]
Refurbishment Process
A key service offered by NEWLIFECARDIO is the refurbishment of used commercial gym equipment. The process typically involves:
* Mechanical inspection
* Replacement of worn components
* Cleaning and repainting
* Cosmetic restoration
* Functional testing
* Final quality inspection
The goal of this process is to restore equipment to a reliable operating condition before it is resold.[2]
Brands Carried
The company sells equipment from numerous well-known fitness manufacturers. Availability varies depending on current inventory levels. Notable brands include:
* Life Fitness
* Precor
* Cybex
* Hammer Strength
* Matrix Fitness
* Star Trac
* Nautilus
* TRUE Fitness
* Octane Fitness[2]
Customers
NEWLIFECARDIO serves diverse customer segments, including:
* Commercial gyms
* Boutique fitness studios
* Hotels and resorts
* Apartment complexes
* Universities and schools
* Physical therapy clinics
* Corporate wellness facilities
* Government organizations
* Home gym owners
Business Model
The company’s business model integrates several components:
* Sales of refurbished commercial equipment
* Sales of pre-owned equipment
* Sales of selected new equipment
* Gym planning and consultation
* Installation and logistics
* Ongoing customer support
By refurbishing commercial machines, NEWLIFECARDIO aims to offer cost-effective alternatives to purchasing brand-new equipment.[2]
Reputation
Since its inception in 2014, NEWLIFECARDIO has maintained an online presence focused on commercial fitness equipment sales. Customer feedback across review platforms is mixed, which is common among equipment dealers. The Better Business Bureau lists the business but notes that it is not BBB accredited. As of the listing, the BBB assigned an F rating, citing unresolved customer complaints. Prospective buyers are advised to review recent customer experiences, warranty terms, and return policies before making a purchase.[3]
Mission
According to company descriptions, NEWLIFECARDIO’s mission is to assist customers in beginning or expanding their fitness journeys. This is achieved by providing quality commercial fitness equipment and personalized guidance, while making premium equipment more financially accessible through the refurbishment process.[2]
