Publicly available corporate records for NIK’S PICK are limited compared to major international beauty conglomerates. Consequently, specific details regarding the brand’s founding year, original corporate structure, founders, and early development remain undocumented in accessible sources.

By 2022, NIK’S PICK had established a consumer presence in its domestic market, with Indonesian beauty consumers reviewing products such as the Volumizing Shampoo, Conditioner, and Hair Serum.[2] The brand maintains a dedicated page on the Indonesian retail platform Blibli, which highlights its product quality, functionality, innovation, and competitive pricing.[1]

Trade data indicates that the brand’s commercial footprint has extended beyond Indonesia. Import and export records identify Niks Pick Volumizing Shampoo in shipments from Indonesia to the Philippines, including a documented shipment in March 2023. This confirms cross-border distribution, although available evidence does not establish the full scale of international operations.

As of 2026, NIK’S PICK continues to appear in Indonesian online retail listings, including its official store on Blibli.[1]

Volumizing Shampoo

The NIK’S PICK Volumizing Shampoo is one of the brand’s most documented offerings, positioned to create volume while cleansing the hair and scalp. Consumer reviews on Female Daily indicate generally favorable experiences, with users reporting reduced oiliness and sustained volume between washes. However, some reviewers with damaged hair found it insufficiently hydrating.[2]

At the time of listing, the product was priced at approximately Rp95,000.[2]

Conditioner

NIK’S PICK offers a Conditioner designed to complement its shampoo line. Reviews highlight its soft texture, ease of rinsing, pleasant fragrance, and ability to smooth hair. Users with severely damaged hair have noted that the conditioning effect may not be intensive enough for their needs. The conditioner has been listed at approximately Rp95,000.[2]

Hair Serum

The NIK’S PICK Hair Serum is an oil or gel-like treatment intended to improve smoothness, shine, manageability, and frizz control. Users have reported applying it both before and after heat styling. Reviewers frequently cite the packaging as attractive and distinctive, contributing to the product’s consumer appeal.[2]

Hair Tonic

The NIK’S PICK Hair Tonic contains ingredients including aloe water, lavender water, ginseng root extract, panthenol, and marine algae extracts.[3] It has been listed at approximately Rp110,000.[3]

NIK’S PICK occupies the accessible-to-mid-range hair-care segment rather than the ultra-luxury salon tier. Its product philosophy is characterized by four primary themes:

• Everyday usability: Products are formulated for routine hair-care needs.
• Functional benefits: Recurring focus areas include volume, softness, manageability, cleansing, and scalp maintenance.
• Aesthetic presentation: Consumer feedback frequently notes the brand’s attractive packaging design.[2]
• Accessible pricing: Available listings place key products in the Rp95,000–Rp110,000 range.[2][3]

Retailer descriptions similarly emphasize quality, functionality, innovation, and competitive value.[1]

NIK’S PICK maintains a visible presence in Indonesian online commerce, with customers reporting purchases through platforms such as Shopee and the brand’s own website.[2]

For Philippine readers, it is notable that trade records verify the export of NIK’S PICK products from Indonesia to the Philippines. Specifically, the Niks Pick Volumizing Shampoo has been identified in import/export documentation for shipments arriving in the Philippines, including records from March 2023. While this confirms availability via trade channels, publicly available information does not specify local retail partners or official distributors within the Philippines.

Consumer reception appears generally positive, though individual results vary. On Female Daily, the Volumizing Shampoo holds a rating of 4.7 based on available reviews, while the Conditioner holds a 4.3 rating.[2]

Positive feedback commonly cites:
* Extended periods of reduced oiliness
* Increased perceived volume
* Softer, more manageable hair texture
* Pleasant, subtle fragrance
* Attractive packaging aesthetics
* Effective frizz reduction and shine enhancement from the hair serum[2]

Critical or mixed feedback primarily concerns:
* Insufficient hydration for chemically treated or damaged hair
* Conditioning intensity inadequate for severe damage
* Variability in performance across different hair types[2]

Due to the relatively small number of publicly available reviews, these observations should not be interpreted as a statistically representative assessment of the entire customer base.

The name “NIK’S PICK” suggests a personal recommendation or curated selection rather than a clinical or pharmaceutical identity. Visually, packaging plays a significant role in brand recognition; consumer commentary repeatedly describes the design as cute, attractive, or premium-looking.[2]

Visibility appears closely tied to beauty communities, online retail platforms, and peer recommendations rather than traditional mass-market advertising. Some consumers have reported discovering the brand through social media personalities before becoming repeat users.[2]

NIK’S PICK is most strongly associated with the Indonesian beauty market, where its products are sold through local retailers and review platforms.[1] Trade records demonstrate that the brand has entered international supply chains reaching the Philippines, placing it within the broader Southeast Asian beauty ecosystem.[1] However, a comprehensive list of all countries where the brand officially operates is not currently available in public sources.

Several standard corporate details remain unverified in publicly accessible sources. These include the founding date, founder(s), original owner, legal company name, parent company, chief executive or management team, headquarters location, manufacturing facilities, annual revenue, employee count, official launch date, and current international market footprint.

These gaps indicate that a complete corporate history cannot be constructed from available public records alone. Verification would require access to corporate registration documents, official brand materials, or direct statements from the company.

• By 2022: NIK’S PICK products, including shampoo, conditioner, and hair serum, were being reviewed by Indonesian beauty consumers.[2]
• March 2023: Trade records show Niks Pick Volumizing Shampoo included in exports from Indonesia to the Philippines.
• 2026: NIK’S PICK continues to appear in Indonesian online retail listings, including a dedicated brand page on Blibli.[1]

1. Nik’s Pick ✅ Juni 2026 100% Original – Official Store Indonesia
2. Nik’s Pick Volumizing Shampoo – Beauty Review
3. Nik’s Pick Hair Tonic Nik’s Pick Hair Conditioner/Rinse/Treatment – Gazelook.id