About NIOYE
NIOYE (Chinese: 泥鸥) is a Chinese smart lighting brand that specialises in intelligent ambient lighting and full-colour smart illumination for both residential and commercial environments. The brand integrates LED technology with smart home connectivity and voice control to deliver customisable lighting experiences. Its product portfolio encompasses smart ceiling lights, light strips, downlights, spotlights, magnetic track lighting systems, table lamps, floor lamps, bulbs, and other connected lighting solutions.1
History
NIOYE is operated by Zhongshan Jihaishi Software Technology Co., Ltd. (中山吉海仕软件科技有限公司), a technology company established on 15 May 2013 in Zhongshan, Guangdong Province, China. The company entered the smart lighting sector by combining LED technology with Internet of Things (IoT) capabilities, with the aim of making intelligent lighting accessible for homes and commercial settings.2
The brand’s Chinese name, 泥鸥 (NIOYE), has become associated with intelligent ambient lighting capable of producing up to 16 million colours, adjustable brightness levels, and tunable white light suited to different environments and moods.1
Products
NIOYE manufactures a wide range of smart lighting products, including:
- Smart LED ceiling lights
- RGB full-colour smart bulbs
- Smart LED light strips
- Recessed downlights
- Spotlights
- Magnetic track lighting systems
- Pendant lights
- Floor lamps
- Table lamps
- Smart lighting accessories
Most products are designed to operate as part of a connected smart home ecosystem.1
Technology
NIOYE products emphasise several key technical features:
- 16 million RGB colour options
- Adjustable colour temperature (warm to cool white)
- Brightness dimming
- Voice control
- Smartphone app control
- Smart scene creation
- Whole-home lighting management
- Energy-efficient LED technology
The company promotes the concept that a single smart light can recreate various atmospheres, such as romantic dining, cinema-style lighting, party effects, or relaxing home environments.1
Smart Home Integration
The NIOYE lighting ecosystem supports modern smart home functionality, allowing users to:
- Turn lights on or off remotely
- Schedule lighting routines
- Create customised lighting scenes
- Synchronise multiple lights
- Adjust brightness and colour temperature
- Control lighting through compatible voice assistants (availability depends on product model and region)
These products are intended for both residential and commercial installations.1
Design Philosophy
NIOYE positions lighting as more than a practical necessity, placing emphasis on mood, comfort, and lifestyle. The company’s marketing highlights three main themes:
- Smart technology
- Healthy lighting
- Emotional and ambient experiences
The brand presents intelligent lighting as a means to enhance everyday living through adaptable environments.1
Company Information
| Item | Information |
|---|---|
| Brand | NIOYE (泥鸥) |
| Industry | Smart lighting |
| Founded | 2013 (operating company) |
| Headquarters | Zhongshan, Guangdong, China |
| Operating Company | Zhongshan Jihaishi Software Technology Co., Ltd. |
| Products | Smart LED lighting and IoT lighting systems |
| Website | nioye.com |
Market Position
NIOYE primarily serves the Chinese smart lighting market, focusing on affordable intelligent lighting systems for homes, apartments, offices, restaurants, hotels, and retail spaces. The brand emphasises the combination of LED efficiency with smart controls and customisable ambient lighting. Publicly available information indicates that its strongest presence is within mainland China.1
See Also
- Smart lighting
- LED lighting
- Internet of Things (IoT)
- Home automation
- Ambient lighting
External Links
- Official Website
