United States trademark records identify Wuhan Huanqiu Yunlian Network Technology Co., Ltd. as the owner of OLDLAIBEN. The application was filed on October 27, 2023, and the mark was subsequently registered on May 20, 2025.[1]

There is no well-documented public corporate history for Oldlaiben comparable to that of major international consumer brands. The earliest readily verifiable record is its U.S. trademark application filed in October 2023 by Wuhan Huanqiu Yunlian Network Technology Co., Ltd., covering a substantial range of sanitary and absorbent products.[1]

The trademark proceeded through examination and publication, ultimately becoming a registered U.S. trademark on May 20, 2025, with registration number 7,804,845. The trademark record states a first-use date of January 9, 2025.[2] This suggests that Oldlaiben is a relatively young brand in terms of its documented international trademark history.

A distinction exists between trademark history and company history; the 2023 filing does not necessarily indicate that the Oldlaiben brand or the underlying business commenced in that year. Public records do not establish an earlier founding date with confidence.

The documented trademark owner is Wuhan Huanqiu Yunlian Network Technology Co., Ltd., based in Wuhan, Hubei, China, within the East Lake/New Technology Development Zone. Trademark databases list a Wuhan address for the company and identify it as a Chinese limited company.[3]

The company appears to have developed or registered multiple consumer brands rather than operating Oldlaiben in isolation. Trademark records associate the same entity with names including MAODEBEAR, YOUYITIAOYU, MEILOVMAO, AODUOYAYA, and AIMAYAPET.[3] This indicates that Oldlaiben is likely part of a broader multi-brand e-commerce and consumer-product operation.

According to the U.S. trademark filing, “oldlaiben” has no meaning in a foreign language.[1] The trademark owner did not claim it as an English, Chinese, or other foreign-language word with a specific translation. Consequently, interpretations suggesting linguistic roots should be treated as speculation absent an official explanation from the company.

The strongest documented association for Oldlaiben is hygiene and absorbent-care products. Its U.S. trademark registration covers baby diapers, disposable adult diapers, incontinence diapers, infant cloth diapers, infant diaper covers, disposable pet diapers, dog diapers, training pants, reusable baby swim diapers, feminine hygiene pads, sanitary pants, and other related sanitary products.[1]

Based on these registered goods, Oldlaiben operates in the baby care, adult incontinence care, feminine hygiene, and pet hygiene segments. This registration provides a clearer picture of the brand’s officially protected commercial identity than marketplace listings alone.

In Southeast Asian markets, Oldlaiben maintains a visible presence in adult incontinence care. Marketplace listings feature adult taped diapers, adult pull-up diapers, disposable absorbent bed pads, waterproof protective sheets, and incontinence-related products in various sizes. Product descriptions typically emphasize absorbency, leak protection, breathability, ease of changing, and size options, which are standard value propositions for the adult-incontinence category.

Oldlaiben’s marketplace presence extends beyond adult care to include baby sleeping bags, toilet-training products, children’s accessories, protective and absorbent products, educational items, toys, and plush goods. The brand utilizes a broad mother-and-child and household e-commerce assortment rather than limiting itself strictly to diapers.

Pet hygiene falls within the brand’s documented trademark scope. The U.S. registration explicitly includes dog diapers and disposable pet diapers.[1] Additionally, the broader corporate trademark portfolio indicates that Wuhan Huanqiu Yunlian Network Technology Co., Ltd. has registered other marks connected to pet food and pet products.[2] This suggests the company’s overall business strategy encompasses multiple consumer and pet-care categories.

A notable feature of Oldlaiben is the difference between its formal trademark category and the products encountered on marketplaces. While the U.S. trademark centers on Class 5 sanitary products, e-commerce storefronts carry a wider assortment including toys, plush products, educational items, household accessories, and miscellaneous consumer goods.

Therefore, Oldlaiben is best described as an e-commerce consumer brand with a particularly strong documented identity in hygiene and absorbent products, rather than a narrowly specialized diaper manufacturer.

Oldlaiben has developed a noticeable online retail presence in Southeast Asia. Storefronts on regional platforms list hundreds of products across mother-and-child and household categories, with individual listings often recording significant sales volumes. There is also evidence of Indonesian trademark activity; Indonesia’s Directorate General of Intellectual Property published a 2025 filing for oldlaiben by Wuhan Huanqiu Yunlian Network Technology Co., Ltd., covering sanitary and related goods.

These records indicate that Oldlaiben is pursuing international and cross-border commercialization beyond the Chinese domestic market.

Available evidence suggests Oldlaiben follows an e-commerce-oriented, multi-category consumer-goods model. Its visible footprint is characterized by:

• Trademark registration in international markets
• Online marketplace distribution
• A large number of individual SKUs
• Multiple product categories
• Consumer-oriented pricing
• Cross-border marketplace activity
• A parent company holding several different trademarks

The company’s portfolio includes marks associated with pet products, food, and other consumer categories, reinforcing this multi-brand approach.[3]

While no official mission statement is publicly available, products and marketplace presentation suggest a positioning centered on practicality, affordability, convenience, and broad household coverage. Listings frequently emphasize discounts, bundles, and promotional pricing. A significant proportion of the range consists of disposable or easy-to-use products, particularly in incontinence and absorbent care. The assortment targets babies, adults, women, pets, and general household consumers, indicating a value-oriented everyday care strategy distributed primarily through e-commerce.

Public trademark records identify Wuhan Huanqiu Yunlian Network Technology Co., Ltd. as the trademark owner but do not establish that the company manufactures every Oldlaiben product itself.[1] Without additional factory or corporate documentation, it would be inaccurate to describe Oldlaiben definitively as a vertically integrated manufacturer. The available evidence is consistent with describing Wuhan Huanqiu Yunlian as the brand and trademark owner and an e-commerce-oriented business entity. Whether individual products are manufactured by the company, contract manufacturers, or different suppliers remains unestablished.

United States

• Application: October 27, 2023
• Serial number: 98244525
• Registration: May 20, 2025
• Registration number: 7804845
• Status: Registered
• Owner: Wuhan Huanqiu Yunlian Network Technology Co., Ltd.
• Class: 005
• First use claimed: January 9, 2025[2]

Indonesia

A 2025 Indonesian filing identifies Wuhan Huanqiu Yunlian Network Technology Co., Ltd. as the applicant for oldlaiben, with goods including sanitary pants, baby diapers, pet diapers, feminine hygiene products, and incontinence products. This aligns with the brand’s broader international hygiene-product positioning.

Oldlaiben is not the only consumer brand operated by its owner. Public trademark records connect Wuhan Huanqiu Yunlian Network Technology Co., Ltd. with OLDLAIBEN, MAODEBEAR, MEILOVMAO, YOUYITIAOYU, AODUOYAYA, and AIMAYAPET.[3] This indicates a portfolio-based e-commerce strategy where different brands target specific niches. For example, AIMAYAPET and MEILOVMAO have trademark records related to pet products, whereas OLDLAIBEN’s U.S. registration centers on sanitary and absorbent goods.[2]

The brand has measurable marketplace traction in Southeast Asia. Storefronts display high ratings and thousands of followers, while individual listings show sales ranging from hundreds to thousands of units. For instance, specific children’s products have achieved top ratings on regional platforms.[4] These figures indicate marketplace-level consumer acceptance but should not be conflated with independent brand reputation research or definitive proof of quality across the entire product range.

Based on available evidence, Oldlaiben should not be described as a long-established Western consumer brand, a luxury label, a fashion house, a specialist medical-device company, or a multinational corporation comparable to P&G, Kimberly-Clark, or Unicharm. Its documented history is recent, and its commercial footprint is strongly tied to online retail and cross-border e-commerce.

Oldlaiben is best understood as a relatively young Chinese-owned e-commerce consumer brand whose strongest documented identity lies in hygiene and absorbent-care products. Its formal trademark portfolio emphasizes baby diapers, adult incontinence products, feminine hygiene, and pet diapers.[1] Simultaneously, the actual marketplace assortment under the Oldlaiben name is much broader, particularly in Southeast Asia, where consumers encounter baby products, children’s goods, household items, toys, and miscellaneous merchandise alongside adult-care products.

The brand is owned by Wuhan Huanqiu Yunlian Network Technology Co., Ltd., a Wuhan-based Chinese company that appears to operate a portfolio of consumer-oriented trademarks.[3]

Reliability of information

• High confidence: Ownership, U.S. trademark history, registration date, registered product categories, and Wuhan association.[1]
• High confidence: Presence and product assortment on Southeast Asian e-commerce marketplaces.
• Moderate confidence: Characterization of Oldlaiben as an e-commerce/multi-brand consumer-goods operation, based on its marketplace footprint and the owner’s broader trademark portfolio.[3]
• Not established: Exact founding date, founder(s), manufacturing factories, annual revenue, number of employees, official headquarters separate from the trademark owner, and official brand mission or vision.

1. OLDLAIBEN Trademark Application of Wuhan Huanqiu Yunlian Network Technology Co., Ltd. – Serial Number 98244525 :: Justia Trademarks
2. OLDLAIBEN Trademark | Trademarkia
3. Wuhan Huanqiu Yunlian Network Technology Co., Ltd. Trademarks & Logos
4. Oldlaiben ที่รองชักโครกเด็ก บันไดชักโครก ที่รองชักโครก ที่รองนั่งขับถ่ายเด็ก