One Plus was established in 2013 by Pete Lau and Carl Pei after both departed from OPPO. Their objective was to create smartphones that delivered flagship-level performance without the premium price tag typically associated with high-end devices.

The company’s first device, the OnePlus One, launched in 2014, featuring top-tier hardware at nearly half the price of competing flagship smartphones. Initially, customers could only purchase the device through an invitation system, a strategy that generated strong demand and cultivated a dedicated fan community.1

Over time, One Plus expanded into numerous product categories beyond smartphones, including:

• Tablets
• Smartwatches
• Wireless earbuds
• Mechanical keyboards
• Monitors
• Chargers and accessories
• Smart ecosystem devices

One Plus is guided by several core values:1

• Never Settle – A commitment to continuous improvement rather than perfection.
• User Driven – Product development based heavily on community feedback.
• Open – Encouraging openness toward users and fostering innovation.
• Benfen – A Chinese business philosophy emphasizing responsibility, integrity, and doing the right thing.

Smartphones

One Plus is primarily recognized for its Android smartphones. Major series include:

• OnePlus Number Series (Flagships)
• OnePlus R Series
• OnePlus Nord Series
• OnePlus Nord CE Series
• OnePlus Open (Foldable)

Popular models throughout the brand’s history include:

• OnePlus One
• OnePlus 3
• OnePlus 5
• OnePlus 6T
• OnePlus 7 Pro
• OnePlus 8 Series
• OnePlus 9 Series
• OnePlus 10 Series
• OnePlus 11
• OnePlus 12
• OnePlus 13

Tablets

The company manufactures Android tablets, including:

• OnePlus Pad
• OnePlus Pad Go
• OnePlus Pad 2

Wearables

Wearable products in the lineup include:

• OnePlus Watch
• OnePlus Watch 2
• OnePlus Watch 3
• OnePlus Band

Audio Products

One Plus offers several wireless audio products:

• OnePlus Buds
• OnePlus Buds Pro
• OnePlus Buds Z
• OnePlus Bullets Wireless

Accessories

The company also produces various accessories:

• SuperVOOC chargers
• USB-C cables
• Protective cases
• Power banks
• Screen protectors
• Keyboards
• Cooling accessories

Global One Plus smartphones use OxygenOS, an Android-based operating system known for its clean interface, fast performance, minimal pre-installed applications, extensive customization options, and frequent software updates.

In China, devices use ColorOS, developed by OPPO. Following the closer integration of One Plus and OPPO, the two operating systems share a common codebase while maintaining distinct user experiences tailored to different markets.1

One Plus products emphasize premium materials, smooth user experiences, high refresh rate displays, fast charging technology, strong gaming performance, and minimalistic industrial design. The company has frequently introduced display innovations, such as popularizing 90 Hz and later 120 Hz refresh rates on flagship smartphones.1

While One Plus initially focused more on performance than photography, camera quality became a major area of investment in later generations. In 2021, the company partnered with Hasselblad to co-develop smartphone camera systems, introducing improved color calibration and enhanced camera software.1

One Plus has been a leader in smartphone charging technologies. Notable technologies include:

• Dash Charge
• Warp Charge
• SUPERVOOC Charging

Recent flagship devices can charge from nearly empty to full in well under an hour, depending on the specific model and region.1

One Plus has built one of the most active smartphone communities in the industry. According to the company, it has tens of millions of community members worldwide.1 Community initiatives include:

• OnePlus Community Forums
• Open Ears Forum
• Beta software programs
• Pop-up launch events
• Red Cable Club membership

One Plus has collaborated with several brands and organizations, resulting in special-edition devices and enhanced imaging experiences. Partners include:

• McLaren
• Hasselblad
• PUBG MOBILE
• International Photography Awards (IPA)1

One Plus products have received numerous international recognitions, including:

• Red Dot Design Awards
• iF Design Awards
• Good Design Award
• Best Android Phone awards from multiple technology publications
• BrandZ Top 50 Chinese Global Brand Builders rankings1

One Plus originally became famous as a “Flagship Killer”, offering premium hardware at lower prices than established competitors. As the company matured, it expanded into a broader ecosystem of connected devices and introduced premium flagship models alongside more affordable offerings like the Nord series.1

• 2013 – Company founded.
• 2014 – Released the OnePlus One.
• 2017 – Introduced the OnePlus 5.
• 2019 – OnePlus 7 Pro helped popularize 90 Hz smartphone displays.
• 2020 – Launched the Nord series.
• 2021 – Announced partnership with Hasselblad.
• 2023 – Released the first foldable phone, OnePlus Open.
• 2024–2025 – Expanded its ecosystem with newer flagship phones, tablets, and wearables.1

One Plus positions itself around four central ideas: fast and smooth performance, premium design, community-driven development, and continuous innovation under the “Never Settle” philosophy.1

1. About OnePlus (NEVER SETTLE)