Outright Games was established in 2016 by Terry Malham Sr., Terry Malham-Wallis, and Stephanie Malham with the goal of creating high-quality video games for children and families. Rather than competing in the mature or AAA gaming market, the company focused on adapting globally recognized entertainment franchises into games that parents could confidently share with younger players. 2

Its first major release was Ben 10 (2017), developed in partnership with Bandai Namco for PlayStation 4, Xbox One, Nintendo Switch, and PC. The game’s commercial success helped establish Outright Games as a dedicated publisher for licensed family entertainment. 2

Over the following years, the company rapidly expanded its catalog by partnering with major entertainment companies such as:

• Nickelodeon
• DreamWorks Animation
• BBC Studios
• Paramount
• Mattel
• Hasbro
• Warner Bros. Discovery
• Sony Pictures
• Cartoon Network
• Universal Pictures
• Aardman Animations
• Dr. Seuss Enterprises

These partnerships enabled the publisher to produce games based on some of the world’s most recognizable children’s franchises. 2

Unlike many traditional game publishers, Outright Games focuses almost exclusively on:

• Children’s games
• Family-friendly experiences
• Licensed intellectual properties (IP)
• Couch co-op and local multiplayer
• Easy-to-learn gameplay
• Cross-platform releases

Most titles launch simultaneously on:

• Nintendo Switch
• PlayStation 4
• PlayStation 5
• Xbox One
• Xbox Series X/S
• PC (Steam)

Several games have also been released on cloud gaming and streaming platforms. 2

According to the company, its mission is to create games that families can enjoy together while ensuring they are:

• Safe
• Inclusive
• Easy to understand
• Accessible for younger audiences
• Faithful to their licensed brands

Outright Games emphasizes age-appropriate gameplay rather than high difficulty or competitive mechanics. 2

Outright Games has published games based on numerous well-known entertainment brands, including:

Nickelodeon

• PAW Patrol
• SpongeBob SquarePants
• Teenage Mutant Ninja Turtles
• Avatar: The Last Airbender
• Dora

BBC Studios

• Bluey

Hasbro

• Transformers
• My Little Pony
• Hasbro Games Junior Collection

Mattel

• Barbie
• Monster High
• Matchbox
• Hot Wheels (licensed collaborations)

DreamWorks Animation

• Gabby’s Dollhouse
• Dragons
• Spirit

Warner Bros. Discovery

• DC League of Super-Pets
• DC Justice League

Entertainment One

• Peppa Pig

Dr. Seuss

• The Grinch
• The Cat in the Hat

Other Brands

• Bratz
• Jumanji
• Ice Age
• Hotel Transylvania
• Chicken Run
• Sesame Street
• Elf on the Shelf
• NBA Bounce (family-focused basketball title)

Some of the company’s best-known releases include:

• Ben 10 (2017)
• PAW Patrol: On a Roll!
• Crayola Scoot
• Hotel Transylvania 3: Monsters Overboard
• Adventure Time: Pirates of the Enchiridion
• Dragons: Dawn of New Riders
• Jumanji: The Video Game
• Race with Ryan
• Transformers: Battlegrounds
• My Friend Peppa Pig
• PAW Patrol Mighty Pups Save Adventure Bay
• PAW Patrol Grand Prix
• DC League of Super-Pets
• DC Justice League: Cosmic Chaos
• Peppa Pig: World Adventures
• Bluey: The Videogame
• Barbie Project Friendship
• Monster High: Skulltimate Secrets
• Teenage Mutant Ninja Turtles: Mutants Unleashed
• SpongeBob SquarePants: The Patrick Star Game
• DreamWorks Gabby’s Dollhouse: Ready to Party

The company operates offices in:

• London, England
• Hampshire, England
• Madrid, Spain

Its games are distributed across North America, Europe, Asia-Pacific, and other international markets. 2

Key milestones include:

• 2021: Launch of a dedicated mobile gaming division.
• 2022: Majority investment by EMK Capital to support further growth.
• 2023: Partnership with UNICEF, including a charitable pledge supporting children and families.
• 2024: Surpassed 50 published games and expanded partnerships with Mattel and other major licensors. 1

Outright Games occupies a distinct niche within the video game industry. It is widely recognized for producing games aimed at younger audiences and families, particularly adaptations of popular children’s media franchises. Many parents appreciate the publisher’s emphasis on accessible, age-appropriate gameplay and familiar characters. 2

Critical reception, however, has been mixed. Reviewers often praise the games for their accessibility and faithful use of licensed characters but note that many titles feature relatively simple mechanics and modest production values compared with larger-budget releases. Community discussions similarly reflect a range of opinions, with some players viewing the games as well-suited to children while others wish for deeper gameplay. 3

Since its founding, Outright Games has become one of the leading publishers focused exclusively on family-friendly licensed video games. By partnering with major entertainment companies and adapting beloved franchises into accessible interactive experiences, it has established a recognizable position in the games industry as a specialist in children’s and family entertainment. 1

1. Outright Games
2. About dev – Outright Games
3. Outright Games (Company) | Nintendo Life