OxiClean is an American brand of oxygen-based household cleaning products best known for its stain removers, laundry additives, and cleaning solutions. Since its launch in 1997, OxiClean has become one of the most recognizable cleaning brands in North America, particularly through its memorable television infomercials featuring pitchman Billy Mays. Today, the brand is owned by Church & Dwight, a leading manufacturer of household and personal care products. [1]

OxiClean was introduced in 1997 by Orange Glo International as an oxygen-powered stain remover designed to offer an alternative to traditional chlorine bleach. The product gained widespread recognition after a series of television infomercials beginning around 2000, featuring Billy Mays, whose energetic demonstrations made the brand a household name in the United States and Canada. [3]

In 2006, Church & Dwight acquired Orange Glo International, including the OxiClean brand. Under its new ownership, OxiClean expanded beyond its original powdered stain remover into a comprehensive portfolio of laundry detergents, pre-treatment sprays, odor removers, dishwasher products, and specialty cleaning solutions. [4]

OxiClean’s core concept is cleaning through the power of oxygen rather than chlorine bleach. The brand promotes products that:

• Remove tough stains effectively

• Brighten fabrics without chlorine bleach

• Help eliminate odors

• Clean multiple surfaces throughout the home

• Be safe for most washable colored fabrics when used as directed

Its long-standing slogan is:

“OxiClean Gets the Tough Stains Out!”

[5]

The effectiveness of OxiClean comes primarily from sodium percarbonate, commonly called oxygen bleach.

When dissolved in water, sodium percarbonate releases:

• Oxygen

• Water

• Washing soda (sodium carbonate)

The released oxygen helps:

• Break apart stain molecules

• Lift dirt from fabric fibers

• Emulsify oils and grease

• Reduce stain redeposition during washing

According to the manufacturer, the formula also contains surfactants and polymers that improve cleaning performance. [6]

Today, the OxiClean brand includes a broad range of products, including:

Laundry Care

• Versatile Stain Remover

• Laundry Booster

• Powder Additives

• Liquid Laundry Booster

• Laundry Detergent

• Power Paks

Stain Removal

• Max Force Spray

• Carpet Stain Remover

• Baby Stain Soaker

• White Revive

• Pretreatment Sprays

Home Cleaning

• Bathroom Cleaners

• Dishwasher Additives

• Washing Machine Cleaner

• Odor Eliminators

• Multi-purpose Cleaners

[7]

The standard OxiClean formula typically contains:

• Sodium Percarbonate

• Sodium Carbonate

• Surfactants

• Polymers

Unlike chlorine bleach, oxygen bleach works by releasing active oxygen to break down many common stains. [8]

One of the biggest reasons for OxiClean’s popularity was its television marketing.

Billy Mays became synonymous with the brand through enthusiastic demonstrations that showcased dramatic before-and-after cleaning results. His catchphrase, “Hi, Billy Mays here!”, became one of the most recognizable openings in American infomercial history. Even after his death in 2009, OxiClean remained one of the most successful cleaning brands in its category. [9]

Compared with traditional chlorine bleach products, OxiClean is marketed as offering:

• Color-safe stain removal (when used as directed)

• Chlorine-free cleaning

• Multi-purpose household applications

• Effective removal of food, grease, blood, grass, dirt, and many other common stains

• Versatility across laundry and household cleaning tasks

[10]

Although OxiClean originated in the United States, it is now sold in numerous international markets through retail stores, supermarkets, and online platforms. The brand has expanded its product lineup to address a wide variety of household cleaning needs while maintaining its emphasis on oxygen-powered stain removal. [11]

OxiClean is regarded as one of the most influential cleaning brands of the late 1990s and early 2000s. Its innovative oxygen-based cleaning technology, memorable advertising campaigns, and continued product expansion have established it as a leading name in laundry and household cleaning. Under Church & Dwight, the brand continues to innovate while remaining closely associated with effective stain removal and everyday household care. [12]

1. OxiClean

2. Stain Removers, Odor Removers & Sanitizer | OxiClean™

3. What Was Billy Mays’ Cause of Death? Inside the Beloved OxiClean Pitchman’s Final Days

4. Who Owns OxiClean: Church & Dwight’s Brand Story – LegalClarity

5. OxiClean — Wikipedia Republished // WIKI 2

6. オキシクリーンとは｜オキシ漬けで人気！酸素系漂白剤〖オキシクリーン(OxiClean)〗公式サイト（株式会社グラフィコ）

7. OXICLEAN Trademark of CHURCH & DWIGHT CO., INC. – Registration Number 4165831 – Serial Number 85382655 :: Justia Trademarks

8. OXICLEAN Trademark of CHURCH & DWIGHT CO., INC. – Registration Number 2430077 – Serial Number 76024788 :: Justia Trademarks

9. ARM & HAMMER™ – About Us

10. About Us | History of Baking Soda | Arm & Hammer

11. History and purpose