The Peggybuy website identifies Shenzhen Huanjin Technology Co., Ltd. as the company behind the store and lists an address in Longgang District, Shenzhen, China. Its privacy policy also identifies the same company and dates the site’s original privacy policy to 31 August 2017.

According to the company’s own account, PB Peggybuy began selling diamond paintings in 2017. The business concept was influenced by the founder’s grandmother’s enthusiasm for diamond painting, which the brand presents as both a creative hobby and a method to improve concentration, relax, and enjoy handmade creation. The company states it spent approximately six months preparing before launching and continuing the business.

The brand subsequently expanded beyond conventional diamond-painting canvases into a broader range of DIY products, tools, accessories, decorative crafts, and personalised projects. Its current catalogue contains thousands of listings, with diamond painting remaining its central product category.

Diamond painting

Diamond painting is the principal category for PB Peggybuy. A typical kit consists of a printed adhesive canvas, coloured resin “diamonds” or drills, and tools used to apply the drills to the canvas. The company describes the activity as a craft combining characteristics of paint-by-numbers and cross-stitch.

The company offers several major drill formats:

• Round drill — easier and more forgiving for beginners, with small spaces between individual drills.
• Square drill — produces a denser, more mosaic-like appearance and requires somewhat greater precision.
• Special-shaped drills — decorative shapes such as flowers, leaves, hearts, and teardrops.
• Crystal drills — designed to provide additional sparkle and reflective effects.
• AB (Aurora Borealis) drills — rhinestones with a rainbow-like coating intended to create additional visual effects.

The company also sells both full-drill and partial-drill projects. Full-drill designs cover the entire canvas with drills, whereas partial-drill designs use rhinestones only on selected areas.

Custom diamond paintings

A notable part of the PB Peggybuy offering is custom diamond painting. Customers can submit photographs or other designs to be converted into diamond-painting patterns. The company describes this service as a way of turning personal photographs—including family pictures, pets, and other meaningful images—into DIY artwork.

Accessories and tools

PB Peggybuy sells equipment used for diamond painting, including:

• Drill pens
• Drill trays
• Storage containers
• Glue/clay products
• Protective and release materials
• Frames and framing accessories
• Rollers and other finishing tools
• Storage and organisational products

The catalogue also extends into other DIY and decorative categories.

Other crafts and decorative products

The brand’s broader catalogue includes DIY fashion accessories, home decorations, ornaments, craft projects, photo frames, and other handmade or craft-oriented products. For example, the fashion-accessories category has included DIY hair clips, brooches, earrings, and decorative items.

PB Peggybuy positions itself less as a conventional art-supplies retailer and more as a hobby and creative-lifestyle brand. Its stated vision is to provide a place where customers can “relieve their burdens, enrich their soul” and enjoy objects made through their own creative effort.

This positioning distinguishes the brand from standard retailers; the product itself is only one part of the proposition. PB Peggybuy emphasises the process of making, relaxation, creativity, and the community surrounding DIY crafts. The company describes its customers as an international crafting community and states that thousands of crafting enthusiasts participate in its wider network.

PB Peggybuy emphasises the frequent introduction of new designs. Its FAQ states that it creates new diamond-craft products every week and has expanded into less conventional formats such as calendars, suncatchers, and decorative projects.

The catalogue operates more like a large design library than a small collection of standardised craft kits. Categories cover subjects including:

• Animals
• Flowers and nature
• Landscapes
• Abstract art
• Characters and figures
• Holidays
• Religious imagery
• Sports
• Pop-culture-inspired themes
• Personalised designs
• Home decoration

The current catalogue lists thousands of diamond-painting products, illustrating the breadth of the assortment.

PB Peggybuy states it performs quality checks on areas including canvas material, diamond quality, symbol clarity, adhesive strength, and tool durability. It also notes that diamonds are checked twice to reduce the likelihood of missing pieces.

The company’s stated customer guarantees include:

• A lifetime missing-bead replacement policy for diamond-painting beads.
• Customer-service support.
• A stated 365-day warranty.
• Secure-payment options.
• Return/refund provisions described on its website.

The precise terms of these policies can vary by product, country, and current website policy, so customers should check the current terms before purchasing.

PB Peggybuy operates as an international e-commerce business rather than a purely domestic Chinese craft store. Its FAQ states that it ships internationally, while its website currently identifies both China and U.S. warehouse arrangements. The company says China-warehouse shipping generally takes around 10–18 business days and U.S.-warehouse shipping around 2–7 days for eligible U.S. orders.

Because shipping arrangements can change, these figures should be regarded as the company’s published estimates rather than guaranteed delivery times.

The name “PB PEGGYBUY” has been used as a registered U.S. trademark. Trademark records identify CHINATERA LIMITED, a Hong Kong limited company, as the original registrant for several PB PEGGYBUY registrations 1.

The trademark design is described as two stylised lowercase letters “pb” inside a circle, positioned beside the word “Peggybuy” 1.

The trademark portfolio covered multiple categories. One registration covered clothing and related goods, while another covered bags, luggage, and related leather goods. A later registration covered advertising, marketing, online retail, and marketplace-related services 1.

There is an important distinction regarding corporate identity: the current PB Peggybuy website identifies Shenzhen Huanjin Technology Co., Ltd. as its company, while historical U.S. PB PEGGYBUY trademark records identify CHINATERA LIMITED as the original trademark registrant 1. Available public sources do not establish the precise corporate relationship between those entities. Therefore, it would be inaccurate to state that the two companies are the same without additional corporate documentation.

Additionally, trademark status is registration-specific. For example, one PB PEGGYBUY service-mark registration filed in 2018 was subsequently reported as cancelled under Section 8 in January 2026, while earlier registrations have separate histories 1.

PB Peggybuy can broadly be characterised as a vertical online craft retailer. Rather than selling only finished artwork, it sells the materials and kits that allow consumers to produce artwork themselves.

Its model has several components:

1. Large design catalogue — a high number of designs allows customers to select themes and styles.
2. DIY kits — customers purchase most of the materials needed for a project together.
3. Customisation — customers can turn personal images into diamond-painting projects.
4. Accessories — tools, storage products, and framing-related products encourage repeat purchases.
5. International e-commerce — the website serves customers outside China.
6. Community positioning — the brand encourages customers to share completed work and participate in a crafting community.
7. Wholesale/business sales — the site also advertises wholesale discounts and inquiries.

The primary audience for PB Peggybuy appears to be DIY hobbyists, particularly people interested in diamond painting and decorative crafts.

Its products appeal to several overlapping customer groups:

• Beginners looking for an accessible craft hobby
• Experienced diamond painters
• People looking for relaxing or repetitive creative activities
• DIY and handmade-art enthusiasts
• Customers looking for personalised gifts
• Home-decor enthusiasts
• Craft collectors who enjoy trying new designs
• Customers purchasing craft projects for friends or family

The company explicitly recommends smaller canvases—around 30 cm or smaller—for beginners, indicating that novice customers are an important part of its target audience.

The positioning of PB Peggybuy can be summarised as an accessible, design-heavy international DIY craft marketplace centred on diamond painting.

Its competitive proposition focuses less on traditional fine art and more on affordable creative participation. Customers do not simply buy an artwork; they buy a project that eventually becomes an artwork through their own labour. This distinction gives PB Peggybuy a different value proposition from conventional art retailers, as the brand sells both the finished decorative potential and the experience of making it.

Based on the company’s publicly presented offering, the principal strengths of PB Peggybuy include:

1. Very broad selection — The store carries thousands of diamond-painting designs and related products.
2. Strong specialisation — Diamond painting remains the central expertise of the business rather than merely one category among unrelated products.
3. Customisation — The ability to transform personal photographs into diamond paintings gives the brand a personalised-gift dimension.
4. Range of technical options — Round, square, special-shaped, crystal, and AB drills provide customers with different aesthetic and difficulty choices.
5. International orientation — The brand has built its business around online international sales and publishes shipping information for different warehouse regions.
6. Craft-community positioning — PB Peggybuy attempts to build a community around the hobby rather than functioning solely as a transactional marketplace.

A balanced description should also note several considerations for buyers.

First, PB Peggybuy is primarily an online retailer, so customers cannot generally inspect a canvas, drills, or finished quality in person before purchasing.

Second, diamond painting is inherently a DIY product. A kit is generally a semi-finished project rather than finished wall art; the customer must apply the individual resin drills themselves.

Third, international buyers need to consider shipping times, taxes, customs duties, and return conditions. The PB Peggybuy website notes that additional duties, taxes, or fees can apply in some circumstances.

Finally, corporate and trademark information found in public records is not completely straightforward: the website currently identifies Shenzhen Huanjin Technology Co., Ltd., while historical U.S. trademark records identify CHINATERA LIMITED 1. This means corporate-history claims should be phrased cautiously unless supported by additional official corporate records.

PB Peggybuy is a China-based DIY craft e-commerce brand whose identity is strongly associated with diamond painting. Founded around its diamond-painting business in 2017, the brand has developed from a specialist diamond-painting shop into a broad online craft retailer offering thousands of designs, DIY accessories, personalised projects, and decorative crafts.

Its defining proposition is the combination of large-scale design variety, affordable DIY kits, personalisation, and the relaxing or creative experience of making artwork by hand. Rather than positioning itself simply as an art-supply company, PB Peggybuy presents itself as a destination for a global community of hobbyists.

1. PB PEGGYBUY Trademark of CHINATERA LIMITED – Registration Number 5380732 – Serial Number 87563171 :: Justia Trademarks