Shenzhen Fluence Technology PLC was founded in 2005 in Shenzhen, Guangdong, China. The company initially focused on thermal management technologies, developing cooling solutions for computers and electronic devices. Over time, it expanded into consumer PC hardware under the PCCOOLER brand.

Several major milestones include:

• 2005 – Shenzhen Fluence Technology PLC established.

• 2014 – PCCOOLER reorganized as a joint-stock corporation.

• 2017 – The company completed its initial public offering (IPO) and was listed on China’s Growth Enterprise Market (GEM) under stock code 300647.

• 2017 – A large manufacturing base in Huizhou, covering approximately 120,000 square meters, became operational to support expanded production. [2]

PCCOOLER manufactures a wide range of PC hardware products, including:

CPU Air Coolers

Tower-style and low-profile coolers designed for Intel and AMD processors. Popular series include:

• PALADIN

• RZ Series

• GI Series

• K Series

These products target entry-level, mainstream, and enthusiast gaming systems.

AIO Liquid Coolers

PCCOOLER produces closed-loop liquid cooling systems with radiator sizes including:

• 120 mm

• 240 mm

• 280 mm

• 360 mm

Many models feature:

• PWM pump control

• ARGB lighting

• High-performance cold plates

• Compatibility with modern Intel and AMD sockets

Case Fans

The company offers:

• PWM fans

• ARGB fans

• High-airflow fans

• Static-pressure fans

• Reverse-blade fans

• Daisy-chain fan systems

These are intended for gaming PCs, workstations, and custom-built computers.

PC Cases

PCCOOLER manufactures ATX, Micro-ATX, and Mini-ITX computer cases emphasizing airflow, tempered-glass panels, and modern cable management.

Power Supplies

The company’s PSU lineup includes:

• 80 PLUS Bronze

• 80 PLUS Gold

• Fully modular

• Semi-modular

• ATX 3.0-compatible models

These are designed for gaming PCs and high-performance desktop systems.

Accessories

Additional products include:

• Thermal paste

• Fan hubs

• RGB controllers

• Cooling accessories

• Mounting hardware

[3]

PCCOOLER places significant emphasis on research and development. According to the company, its engineering facilities include:

• Wind tunnel testing

• Acoustic testing rooms

• Thermal simulation systems

• Performance testing laboratories

• Quality assurance laboratories

The company also performs OEM and ODM manufacturing for other brands in addition to producing its own consumer products. [4]

PCCOOLER’s manufacturing operations are based primarily in Huizhou, Guangdong Province, while its headquarters are located in Shenzhen, China.

The manufacturing campus spans approximately 120,000 square meters and supports:

• Metal machining

• Injection molding

• Automated assembly

• Heat pipe manufacturing

• Quality inspection

• Packaging

The company states that it follows ISO-certified quality management processes and exports products worldwide. [5]

PCCOOLER products are sold in more than 35 countries and regions, including:

• United States

• Germany

• Japan

• South Korea

• Brazil

• Russia

• Indonesia

• Malaysia

• Kazakhstan

• Chile

The company distributes through regional partners, online retailers, and OEM relationships. [6]

PCCOOLER incorporates several technologies into its products, including:

• Direct-touch copper heat pipes

• Vapor chamber cooling (select models)

• Hydraulic and fluid dynamic fan bearings

• PWM intelligent fan control

• Addressable RGB (ARGB) lighting

• High-density aluminum fin stacks

• Low-noise fan blade designs

These technologies aim to improve thermal performance while reducing operating noise. [7]

Beyond retail products, PCCOOLER provides:

• Product design

• Thermal simulation

• Prototype development

• Tooling

• Pilot production

• Mass manufacturing

These services support hardware brands seeking customized cooling solutions or private-label manufacturing. [8]

According to the company, Shenzhen Fluence Technology PLC holds hundreds of patents related to thermal management and manufacturing technologies. Its official materials emphasize continuous investment in industrial design, product engineering, and proprietary cooling technologies. [9]

PCCOOLER is generally positioned as a value-oriented PC hardware brand, offering cooling products with competitive pricing while incorporating features such as ARGB lighting, modern mounting systems, and support for the latest Intel and AMD processor platforms.

The brand competes in the global PC cooling market with manufacturers including:

• Cooler Master

• DeepCool

• Thermalright

• be quiet!

• Noctua

• Corsair

• Arctic

Current PCCOOLER product categories include:

• CPU Air Coolers

• AIO Liquid Coolers

• Case Fans

• PC Cases

• Power Supplies

• Thermal Paste

• Cooling Accessories

[10]

• Company: Shenzhen Fluence Technology PLC

• Brand: PCCOOLER

• Founded: 2005

• Headquarters: Shenzhen, Guangdong, China

• Manufacturing Base: Huizhou, Guangdong, China

• Industry: Computer hardware

• Specialization: Thermal management and PC components

• Stock Listing: Shenzhen Stock Exchange Growth Enterprise Market (Stock Code: 300647) [11]

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