About PEICHI
PEICHI is a consumer brand owned by Shenzhen Youmeiyipin Technology Co., Ltd., a company based in China that develops and markets lifestyle accessories and automotive products. The brand has recently expanded its trademark portfolio internationally, with product categories covering vehicle accessories as well as fashion and travel goods.1
Overview
- Brand name: PEICHI
- Owner: Shenzhen Youmeiyipin Technology Co., Ltd.
- Industry: Consumer goods
- Headquarters: Shenzhen, Guangdong, China
- Primary markets: International e-commerce marketplaces and overseas retail channels
- Product categories:
- Automotive interior accessories
- Vehicle organizers and trim
- Steering wheel covers
- Motorcycle bags
- Travel bags
- Wallets and key cases
- Leather accessories2
History
Publicly available information about PEICHI is limited as it is a relatively new consumer brand. The brand first appeared in public trademark filings in the United States during 2025, indicating an expansion into international markets.
The trademarks are owned by Shenzhen Youmeiyipin Technology Co., Ltd., suggesting that PEICHI is part of the company’s portfolio of export-oriented consumer brands.3
Products
PEICHI focuses on practical products designed for everyday use.
Automotive Accessories
According to trademark filings, the automotive range includes:
- Car interior organizer bags
- Storage nets and trays
- Automotive interior trim
- Decorative vehicle accessories
- Steering wheel covers
- Motorcycle luggage and saddle bags
- Vehicle interior and exterior protective trim2
Lifestyle & Travel
A second trademark filing broadened the PEICHI brand into personal accessories, including:
- Pocketbooks
- Leather bags
- Key cases
- Credit card holders
- Sports bags
- Backpacks
- Travel accessories2
Brand Positioning
PEICHI positions itself as a value-oriented lifestyle brand emphasizing functional everyday products, modern minimalist design, practical storage solutions, automotive organization, and travel convenience.
Most of its products are distributed through online retail platforms rather than dedicated branded stores. This aligns with many Shenzhen-based export brands that primarily serve international e-commerce customers.
Trademark Information
Public trademark records show that PEICHI has active trademark applications in the United States for multiple classes of consumer goods.
| Filing | Product Category |
|---|---|
| January 2025 | Automotive accessories and vehicle parts |
| July 2025 | Leather goods, bags, wallets, and travel accessories |
Business Model
PEICHI operates as a private-label consumer brand, offering products primarily through global e-commerce channels. Its portfolio targets consumers seeking affordable automotive accessories and everyday carry products. Public information does not indicate that the company operates physical retail stores under the PEICHI name.
Public Presence
As of now, PEICHI has a relatively small public footprint:
- No widely documented corporate history
- Limited publicly available company profile
- No major press coverage
- Product visibility primarily through online marketplaces
- Brand identity established mainly through trademark registrations and e-commerce listings
References
- PEICHI Trademark Application of Shenzhen Youmeiyipin Technology Co., Ltd. – Serial Number 98948568 :: Justia Trademarks
- Shenzhen Youmeiyipin Technology Co., Ltd. Trademarks Page 1 :: Justia Trademarks
- PEICHI Trademark Application of Shenzhen Youmeiyipin Technology Co., Ltd. – Serial Number 99280494 :: Justia Trademarks
