Personal Collection Direct Selling, Inc. (commonly known as Personal Collection or PC) is a Philippine direct-selling company that manufactures and distributes a wide range of household, personal care, beauty, health, and lifestyle products. Founded on August 20, 2003, the company has become one of the country’s largest locally owned direct-selling businesses, operating through a nationwide network of dealers and branches while providing livelihood opportunities to millions of Filipinos. [1]

Personal Collection was established on August 20, 2003 by entrepreneur Willie Evangelista. According to the company, it began in a small warehouse with only eight employees and eight dealers, driven by a mission to improve the lives of Filipino families through affordable products and entrepreneurial opportunities. [3]

Its first flagship product was the TUFF Toilet Bowl Cleanser, which became the company’s pioneer product and helped establish the brand in the Philippine household cleaning market. [4]

Over the years, the company expanded rapidly:

• 2003: Company founded and launched TUFF Toilet Bowl Cleanser.

• 2008: Grew to more than 300 employees and around 30 retail establishments.

• 2013: Expanded to over 100 retail establishments and broadened its product portfolio.

• 2017 onward: Introduced biodegradable packaging, entered the cosmetics category, strengthened nationwide operations, and enhanced digital services for dealers.

• 2023: Opened its first international business unit in Malaysia. [5]

Today, Personal Collection reports having:

• More than 650 branches nationwide.

• Millions of dealers across the Philippines.

• Hundreds of consumer products across multiple categories. [6]

Personal Collection operates using the direct-selling model, where products are sold through independent dealers instead of relying primarily on traditional retail stores. [7]

The company emphasizes:

• Entrepreneurship

• Flexible income opportunities

• Dealer training and support

• Community-based selling

This model enables individuals to earn income by selling Personal Collection products while building their own customer networks. [7]

Personal Collection offers products across several categories, including:

Home Care

• Toilet bowl cleaners

• Laundry detergents

• Dishwashing liquids

• Fabric conditioners

• Multi-surface cleaners

• Air fresheners

Personal Care

• Soaps

• Shampoos

• Conditioners

• Body wash

• Hand soap

• Feminine care

Beauty & Cosmetics

• Makeup

• Skin care

• Whitening products

• Facial cleansers

Fragrances

• Body sprays

• Perfumes

• Cologne

Health & Wellness

• Food supplements

• Coffee products

• Vitamins

Baby Care

• Baby shampoo

• Baby lotion

• Baby powder

• Baby wash

Men’s Care

• Grooming products

• Personal hygiene

Apparel and Lifestyle

• Clothing

• Household essentials

The company markets many of these products under proprietary brands such as TUFF, White Dove, Amazing, ALFA-1, Revitalife, Alert Kids, and Colormatch. [8]

Vision

Great Life for Every Family.

Mission

Through heart-to-heart, we inspire and nurture everyone with life-changing opportunities. [9]

Personal Collection highlights five core values:

• Excellence

• Innovation

• Responsibility for the Environment

• People Development

• Humility [10]

In recent years, Personal Collection has focused heavily on environmental initiatives through its #GreenLifeGreatLife campaign.

Key initiatives include:

• Transitioning over 80% of product packaging to biodegradable materials.

• Tree and mangrove planting programs.

• Waste collection activities.

• Efforts to reduce carbon emissions.

• Promotion of sustainable consumer practices. [11]

Personal Collection has received several awards for sustainability, corporate social responsibility (CSR), and marketing, including:

• Asia-Pacific Stevie Awards (Gold and Silver)

• Asia CEO Awards (CSR Company of the Year)

• ACES Awards (Green Initiative)

• FMCG Asia Awards

• Philippine Quill Awards

• Anvil Awards

• Marketing Excellence Awards [12]

The company positions itself as both a consumer goods manufacturer and a livelihood provider. Its dealer network offers business opportunities to individuals from diverse backgrounds, including homemakers, students, retirees, and overseas workers seeking additional income. According to the company, millions of Filipinos have participated in its dealership program over the years. [13]

Personal Collection Direct Selling, Inc. is headquartered in:

Ground Floor, Triumph Building 1610 Quezon Avenue, Diliman Quezon City, Metro Manila, Philippines [14]

• Direct selling

• Multi-level marketing (distinct from direct selling, though some companies may use related compensation structures)

• Consumer goods industry

• Philippine retail industry

1. Local Business in The Philippines – Our Story – Personal Collection

2. Personal Collection | Start Your Own Negosyo

3. Earn with PC – Personal Collection

4. Personal Collection Official Homepage | PubHTML5

5. #News Archives – Personal Collection

6. Contact Us – Personal Collection

7. Personal Collection | Start Your Own Negosyo

8. FAQs – Personal Collection

9. PhilJobNet | Company Details

10. PhilJobNet | Company Details

11. Personal Collection Direct Selling Inc. | LinkedIn