About Pet One
Pet One is a Philippine pet care brand best known for producing dog food, cat food, wet food, and pet grooming products. Established in 1999, the brand was created with the goal of providing high-quality yet affordable pet food for Filipino pet owners. Over the years, Pet One has expanded from a local dog food manufacturer into a broader pet nutrition and care company, distributing products both in the Philippines and selected international markets. [1]
History
Pet One Inc. was founded in 1999 with a vision of making nutritious dog food accessible to Filipino households without the high cost associated with imported brands. The company initially focused on dry dog food before gradually diversifying its product portfolio. [1]
Major milestones include:
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1999 – Pet One Inc. was established and launched its first dog food products. [1]
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2005 – Introduced the Dog Care on Wheels program, promoting responsible pet ownership, rabies awareness, pet health, and animal welfare throughout the Philippines. [1]
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2009 – Began exporting Pet One dog food to other Asian markets and expanded into cat food. [1]
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2010 – Opened its first showcase retail outlet, My Pet One Station, at Tiendesitas Pet Village in Pasig City. [1]
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2011 – Introduced Koifu, a specialized food brand for koi fish. [1]
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2012 – Expanded into pet grooming products with the launch of Clean Canine Shampoo. [1]
Mission and Vision
Pet One positions itself as a company committed to strengthening the relationship between pets and their owners through proper nutrition. Its philosophy is centered on the belief that healthy pets contribute to healthier and happier families. [2]
The company’s long-term vision is to provide comprehensive pet nutrition beyond the Philippines by expanding its international distribution network while continuing to innovate in pet health and wellness. [2]
Products
Pet One offers a broad range of pet care products, including:
Dog Food
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Puppy formulas
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Adult dog formulas
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Senior dog formulas
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Breed and lifestyle-specific recipes
Cat Food
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Dry cat food
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Nutrition formulated for different life stages
Wet Food
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Wet dog food
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Wet cat food
Grooming Products
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Clean Canine Shampoo
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Pet hygiene products
Other Products
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Koifu koi fish food
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Additional pet care accessories in selected markets [3]
Product Philosophy
Pet One markets its pet food as being formulated with an emphasis on balanced nutrition. According to the company, key product characteristics include:
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Real meat ingredients
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Complete and balanced nutrition
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Natural ingredients
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Natural Vitamin E
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Probiotics to support digestion
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Low sodium content
These features are intended to support long-term health, digestion, and overall wellness in companion animals. [3]
Community Programs
One of Pet One’s notable initiatives is Dog Care on Wheels, an outreach program that provides education on:
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Responsible pet ownership
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Rabies prevention
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Pet health and wellness
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Animal welfare
The program has been part of the company’s community engagement efforts since 2005. [1]
International Presence
Brand Position
Pet One is marketed as the Philippines’ first local pet food brand, emphasizing affordability while maintaining nutritional standards suitable for everyday feeding. Its products are commonly found in supermarkets, pet specialty stores, veterinary clinics, and online marketplaces throughout the Philippines. [3]
Summary
Pet One has grown from a local dog food manufacturer into a diversified pet care brand over more than two decades. Its portfolio now includes pet nutrition, grooming products, and specialty feeds, supported by community outreach programs and regional exports. The brand continues to focus on accessible pet nutrition and expanding its presence in both domestic and international markets. [3]
