Petio Corp., commonly known by its brand name Petio, is a Japanese pet-care company that develops, manufactures, sells, and imports and exports pet food and supplies. Its product portfolio primarily serves dogs and cats, with additional offerings for insects. The company maintains headquarters in both Tokyo and Osaka, Japan.[1]

The stated corporate objective of Petio is to foster a society where pets and people can live happily together. This mission reflects the company’s positioning of pets as family members and its focus on animal safety, health, comfort, and quality of life.[1]

Origins

The origins of Petio trace back to Yamahisa Corporation, which was founded in 1973. Yamahisa established its Pet Division, branded as Petio, in February 1986, marking the commencement of its dedicated pet-care business.[1]

Over the subsequent decades, the business expanded from general pet products into a comprehensive range encompassing food, treats, equipment, care items, cat litter, and other related goods. Key milestones in this expansion include:

• 1986: Establishment of the Petio pet division.
• 1992: Creation of a nationwide branch network covering major regions in Japan.
• 1997: Opening of the Himeji factory in Hyogo Prefecture and commencement of in-house pet snack production.
• 2000: Development and launch of the Sasami-wrapped Gum dog treat.
• 2001: Introduction of ADD.MATE, a brand targeting professional pet shops.
• 2004: Launch of the Material-Intact dog treat series.
• 2006: Introduction of zuttone, a brand for senior pets and pet care.
• 2007: Renewal of brand identity and logo; entry into the cat litter business following the acquisition of a factory in Hamamatsu, Shizuoka Prefecture.
• 2015: Launch of necoco, a dedicated cat-oriented brand.
• 2016: Establishment of Petio Corporation as an independent entity following separation from Yamahisa.[1]

Independent corporation

Although the Petio brand dates to 1986, Petio Corporation was formally established on July 11, 2016. The pet-care business officially became independent from Yamahisa on October 1, 2016.[1]

Following its independence, the company continued to develop proprietary brands and collaborative products:

• 2017: Introduction of Porta, a comprehensive dog brand.
• 2018: Installation of equipment at the Himeji factory for in-house production of soft chicken products.
• 2019: Collaboration with Bandai on the Chara-Pety brand; receipt of the World Branding Awards – Brand of the Year recognition.
• 2020: Release of pet products featuring Pokémon characters and launch of an official mobile application.
• 2021: Collaboration with Kirin on Plact dental gum containing Plasma Lactobacillus; partnership with Yamazaki University of Animal Health Technology to develop cat toys based on feline instincts.[1]

According to corporate records, Petio received the World Branding Awards’ Brand of the Year recognition for four consecutive periods: 2019, 2021, 2023, and 2025.[1]

As of 2026, Petio marks the 40th anniversary of the Petio brand and the 25th anniversary of ADD.MATE.[1]

The name “Petio” is a coined term combining the English word “Pet” with the sound of the Italian suffix “-ino,” which appears in words such as bellino (“lovely”) and carino (“dear” or “lovely”). The company states that the name was intended to convey something small, lovable, and precious.[1]

This etymology underpins a corporate philosophy that regards pets as family members and irreplaceable companions rather than merely animals kept as property.[1]

Petio describes pet care as an “industry of life” and states that it conducts business sincerely while fulfilling a responsibility of kindness toward animals. Its broader vision is the creation of a symbiotic society in which pets and people coexist happily.[1]

The brand philosophy encompasses three primary areas:

Pet health and safety

Petio emphasises the development of foods and treats that prioritise animal health and safety. The company’s approach includes rigorous attention to ingredients, manufacturing processes, and quality management systems.[1]

Pet-centred products

For non-food items, Petio incorporates the pet’s perspective alongside scientific and functional considerations. Product design focuses on safety, functionality, usability, and aesthetics.[1]

Human–pet coexistence

Beyond individual products, Petio positions itself as a provider of goods, information, and services designed to make daily life with pets more comfortable and enjoyable for owners.[1]

Petio maintains a broad product portfolio covering both pet food and pet supplies. Its official catalogue is organised primarily around dogs, cats, and insects.[1]

Dog products

The company’s dog portfolio includes:

• Food
• Treats and snacks
• Walking and restraint products
• Leashes and related equipment
• Housing products
• Grooming and care products
• Toilet and sanitation products
• Feeding products
• Travel and outdoor products
• Clothing and accessories
• Toys
• Insect-repellent products[1]

Among Petio’s historically notable dog products is Sasami-wrapped Gum, developed and launched in 2000. The company also produces items specifically designed for senior dogs and those requiring additional care.[1]

Cat products

Petio’s cat range includes:

• Cat food
• Cat treats
• Cat toys
• Cat litter
• Toileting and sanitation products
• Grooming and care products
• Feeding products
• Housing products
• Travel and outdoor products
• Clothing and accessories
• Insect-repellent products[1]

The company launched necoco in 2015 as a dedicated cat brand and has since developed numerous products, including toys designed around feline behaviour and instincts.[1]

Insect products

Petio also lists insect-related products in its catalogue, including insect food and jelly products.[1]

Petio operates the main Petio brand alongside several specialised sub-brands:

• Petio — The principal brand covering food, treats, supplies, toys, and care products.
• ADD.MATE — Established in 2001 and positioned toward professional pet shops.[1]
• zuttone — A brand focused on senior pets and pets requiring nursing or care, introduced in 2006.[1]
• necoco — A cat-focused brand launched in 2015.[1]
• Porta — A comprehensive dog brand introduced in 2017.[1]

The company has also engaged in collaborative and character-product initiatives with partners including Bandai, Pokémon, and Kirin.[1]

Petio’s business encompasses the manufacture, sale, import, and export of pet food and pet supplies. Food categories include pet food and snacks, while supplies cover dog equipment, toys, grooming and care products, pet enclosures, cat litter, sheets, and related items.[1]

The company operates from dual headquarters: one in Yodogawa-ku, Osaka, and another in Minato-ku, Tokyo.[1]

The Himeji factory has played a significant role in the company’s manufacturing history. The facility began producing snacks in-house in 1997 and later added equipment for the in-house production of soft chicken products.[1]

Figures are sourced from Petio’s current corporate information page.[1]

Petio occupies the broad pet-care products segment rather than specialising exclusively in food or accessories. Its product strategy addresses multiple stages of an animal’s life, from everyday feeding and play to grooming, walking, sanitation, and senior care.[1]

A central aspect of its positioning is the concept of “pet and human coexistence.” Petio describes its role as providing products and information that help pets live safely and comfortably while enhancing the experience of companion animal ownership.[1]

Petio has received various forms of recognition throughout its history. Its products have won Good Design Awards, including acknowledgement for dog leash products.[1]

The company also reports receiving the World Branding Awards – Brand of the Year for four consecutive periods, with awards recorded in 2019, 2021, 2023, and 2025.[1]

Petio’s brand slogan is centred on the phrase “Responding to life.” The company explains this as representing its commitment to addressing the needs, desires, lifestyles, and circumstances surrounding the lives of pets and their owners.[1]

As of 2026, Petio is an established Japanese pet-care manufacturer with four decades of history under the Petio brand. Its business integrates pet food, treats, toys, equipment, grooming products, sanitation products, senior-care items, and other supplies into a comprehensive pet-lifestyle portfolio. The company continues to position itself around the premise that pets are family members and advocates for a comfortable, mutually beneficial relationship between animals and people.[1]

1. [Company information | Petio [Petio]](https://www.petio.com/about/company/?wovn=en)