Plains & Prints was established in 1994 by entrepreneurs Roxanne Farillas and Erickson Farillas. The company’s first store was an 11-square-meter boutique located in Shoppesville, Greenhills in San Juan, Metro Manila. Initially created as a small fashion venture, the brand focused on producing elegant, high-quality apparel for Filipino women. [1]

Throughout the late 1990s and early 2000s, Plains & Prints expanded rapidly across the Philippines. The brand built its reputation by offering fashionable yet wearable clothing that appealed to young professionals and modern Filipinas. Franchise expansion, improved retail operations, and a growing customer base helped establish it as one of the country’s prominent local fashion brands. [2]

In 2019, the company celebrated its 25th anniversary by collaborating with several of the Philippines’ leading fashion designers and photographers in a commemorative collection. By 2024, Plains & Prints marked three decades in the fashion industry, continuing its tradition of releasing designer collaborations and expanding its presence both online and through physical stores. [3]

Plains & Prints positions itself around the concept of “Everyday Elegance.” The brand believes elegance should not be reserved for formal occasions but should be part of a woman’s everyday wardrobe. Its design philosophy emphasizes:

• Timeless yet contemporary fashion

• Feminine silhouettes

• Comfortable, wearable designs

• Sophisticated prints and patterns

• Quality craftsmanship for daily use

According to the company, its goal is to make elegant fashion accessible to women of different lifestyles while maintaining a distinctly Filipino identity. [1]

Plains & Prints specializes in women’s ready-to-wear apparel, including:

• Dresses

• Blouses and tops

• Shirts

• Pants

• Skirts

• Blazers and jackets

• Jumpsuits and playsuits

• Knitwear

• Denim collections

• Accessories

• Bags

The brand regularly launches seasonal collections featuring floral prints, geometric patterns, monochrome essentials, and occasion wear suited to both office and casual settings. [1]

A defining feature of Plains & Prints is its collaboration with established Filipino designers and creatives. Over the years, the brand has partnered with names such as:

• Mark Bumgarner

• Vania Romoff

• Rajo Laurel

• Rhett Eala

• Randy Ortiz

• Maureen Disini

• Amina Aranaz

These collaborations have produced limited-edition collections that blend designer aesthetics with the brand’s accessible ready-to-wear approach. [3]

Plains & Prints has featured several well-known personalities as brand ambassadors, including:

• Gretchen Barretto (2002)

• Celine Lopez

• Paula Taylor

• Liz Uy

• Anne Curtis

These campaigns helped strengthen the brand’s image as a fashionable yet elegant choice for modern Filipinas. [1]

Plains & Prints operates nearly 100 stores throughout the Philippines and has expanded its reach through e-commerce. Customers can shop through its official online store as well as major online retail platforms serving local and international markets. [1]

The brand primarily targets:

• Professional women

• Young executives

• Working mothers

• Women aged approximately 22 and above

• Consumers seeking stylish office and smart-casual clothing

Its collections are designed to transition easily from work to social occasions while maintaining a polished, feminine aesthetic. [2]

Plains & Prints is widely recognized for:

• Elegant everyday fashion

• Signature prints

• Feminine tailoring

• Contemporary office wear

• Limited-edition designer collaborations

• Filipino-inspired creativity

• Accessible premium ready-to-wear clothing

The brand’s purple ribbon serves as a symbolic design element representing elegance made accessible to every woman, reflecting its long-standing “Everyday Elegance” philosophy. [1]

Over more than three decades, Plains & Prints has established itself as one of the Philippines’ best-known homegrown fashion brands. By combining classic styling with modern design trends and collaborating with leading Filipino creatives, it has maintained a strong presence in the local fashion industry while continuing to evolve with changing consumer preferences. [4]

1. About Us – Plains & Prints

2. Plains & Prints Franchise Success Story | Francorp Philippines

3. From Greenhills to the world – BusinessWorld Online

4. Manila Bulletin – Plains and Prints celebrates three decades of style with Mark Bumgarner and Vania Romoff