The Indonesian Ministry of Trade’s LAMANSITU database lists PRIMAAX under motorcycle tires and motor-vehicle inner tubes.[2] Indonesian trademark records also indicate that PRIMAAX-related marks have been registered or applied for in Class 12, covering wheels, inner tubes, outer tires, and vehicle tires.[2]

The development of PRIMAAX is closely linked to its parent company, PT Surabaya Kencana Anugrah. According to corporate information published in 2025, SKA traces its origins to 1993. The company initially manufactured bicycle tires under the SUPERSTONE brand before expanding into the motorcycle tire segment, subsequently introducing PRIMAAX as its dedicated motorcycle tire line.

This transition marked SKA’s evolution from a traditional bicycle tire manufacturer into a specialized motorcycle tire business. A simplified timeline of this progression includes:

1993 → SKA established → Bicycle tire production under SUPERSTONE → Expansion into motorcycle tires → Development of PRIMAAX → Nationwide distribution → Export markets

Publicly available sources do not clearly document the exact year PRIMAAX was first commercially launched, making it difficult to assign a specific launch date without primary documentation.

PRIMAAX is associated with PT Surabaya Kencana Anugrah, whose registered address in Indonesian trademark documents is listed as:

Jl. Raya Surabaya–Malang KM 59.5, Sengon Agung, Purwosari, Pasuruan, East Java, Indonesia.

While some retail materials refer to the company as PT Surabaya Kencana Tyre Industry, current trademark documentation identifies the applicant and owner as PT Surabaya Kencana Anugrah.[3] SKA’s core business is tire manufacturing, with PRIMAAX serving as its primary motorcycle tire brand.

PRIMAAX offers a product range that extends beyond standard budget scooter tires. Current retail listings in the region include products for:

• Automatic scooters
• Underbone motorcycles
• Sport motorcycles
• Trail motorcycles
• Semi-cross and off-road motorcycles
• Classic motorcycles
• Tubeless applications
• Tube-type applications
• Motorcycle inner tubes

Specific models currently listed include SK-03 Carnage, SK-06, SK-33, SK-51, SK-53, SK-62, SK-68 King Cross, SK-16 Flying-V, among others.[4]

Major product families

These classifications are derived from retailer and catalog descriptions rather than a single official PRIMAAX catalog; consequently, model names and intended applications may vary by market and production generation.[4]

PRIMAAX SK-03 Carnage

The SK-03 Carnage is one of the most visible PRIMAAX products in the current market. It is offered in numerous sizes and is commonly marketed as a tubeless motorcycle tire suitable for scooters and sport motorcycles. Listings include sizes compatible with popular models such as the NMAX, PCX, Aerox, Scoopy, Vario, and various 150cc-class sport bikes.[3] This extensive size range allows PRIMAAX to compete across multiple motorcycle segments rather than focusing solely on small-displacement commuter vehicles.

PRIMAAX SK-62

The SK-62, sometimes marketed as Collosus, is another significant model in the lineup. It is available in sizes ranging from scooter-specific dimensions to larger motorcycle fitments. Retail listings show examples including 80/90-14, 90/90-14, 110/70-13, and 130/70-13.[3] The model is available as a tubeless tire and targets common automatic motorcycles found in Southeast Asia.

PRIMAAX SK-72

The SK-72 is particularly prominent in the scooter segment. It is sold in sizes fitting motorcycles such as the Honda PCX, Honda ADV, Honda Scoopy, Yamaha NMAX, and Yamaha Aerox. Listings indicate availability for both individual tires and front/rear sets.[3]

Trail and off-road range

PRIMAAX maintains a portfolio that extends into trail and off-road tires, which is somewhat unusual for a value-oriented Indonesian tire brand. The range includes models such as:

• SK-51
• SK-52
• SK-53
• SK-65
• SK-67
• SK-68 King Cross

Retail catalogs describe these products for trail, semi-cross, cross, and off-road motorcycles, with options for both tube-type and tubeless construction depending on the specific model.

PRIMAAX occupies the value-to-mid-market segment of the motorcycle tire industry. As of 2026, retail listings indicate a price spectrum ranging from approximately Rp130,000 to Rp550,000+ per tire, depending on the model, construction, size, and application.[4] Mainstream scooter tires typically fall within the Rp200,000–Rp300,000 range, while larger trail and sport tires command higher prices.[3]

This pricing structure suggests a strategy focused on accessible pricing combined with a large selection of sizes and broad motorcycle coverage, rather than positioning the brand as a premium European or Japanese-style performance marque.

Domestic and regional presence

PRIMAAX has a substantial presence in online and retail distribution channels. Brand catalogs list over 200 PRIMAAX products with availability across numerous regions in Indonesia, including West Java, East Java, Central Java, Jabodetabek, Banten, South Sumatra, Palembang, Bekasi, Depok, Bandung, Tangerang, Banyumas, and Bangkalan.[3] While stock levels vary by location, this demonstrates a broad distribution footprint. Products are also listed through industrial and automotive retailers such as MonotaRO Indonesia.[4]

Export market

PRIMAAX is not exclusively a domestic brand. Trade data sources record exports of PRIMAAX motorcycle tires by Surabaya Kencana Anugrah, including shipments to Vietnam. One recorded shipment in August 2024 involved PRIMAAX SK-18 motorcycle tires. Distributor descriptions also state that PRIMAAX has been distributed to countries including Australia, Singapore, and the Philippines.[3] Available evidence indicates an international export presence, although public information is insufficient to establish the precise scale of overseas business.

PRIMAAX has a long-standing trademark presence in Indonesia. Records from the Directorate General of Intellectual Property show registrations in Class 12, covering land vehicle wheels, inner tubes, outer tires, rims, and vehicle tires. More recent filings indicate continued development of the brand as a family of product names rather than a single static mark. Examples of newer trademark filings include:

• PRIMAAX THOR
• PRIMAAX WOLVERINE
• PRIMAAX TRANSFORMER
• PRIMAAX NEO
• PRIMAAX CYCLOPS

In 2025, PT Surabaya Kencana Anugrah implemented SAP Business One. Project descriptions characterize SKA as an established Indonesian tire manufacturer and specifically identify PRIMAAX as the company’s motorcycle tire brand. This implementation indicates that the parent company operates with established manufacturing and business infrastructure rather than functioning solely as a trading operation.

PRIMAAX employs a distinctive naming convention. Instead of relying exclusively on technical codes, many models carry memorable names such as Carnage, Ant Man, Collosus, King Cross, Flying-V, Godzilla, The Crow, Daredevil, Wolverine, Thor, and Transformer. This approach gives the brand an aggressive, performance-oriented identity, particularly in the sport and off-road segments, contrasting with more conservative tire brands that primarily use numerical designations.

Construction

Tubeless models are widely available, particularly for modern automatic and sport motorcycles. Tube-type models remain relevant for classic motorcycles, trail bikes, older motorcycles, certain off-road applications, and smaller commuter vehicles.

Compound

Retail specifications describe varying compounds depending on the model. Some listings specify a medium compound, while others are marketed as soft compound products. For example, SK-62 listings often describe a medium-compound tubeless tire, whereas SK-72 listings may be marketed as soft-compound products.[3] Because formulations differ by model, it is inaccurate to generalize the rubber compound across the entire PRIMAAX range.

PRIMAAX tires sold in Indonesia are subject to applicable national product regulations. Some retail listings provide SNI-related information, though the completeness of certification data displayed by sellers varies. For instance, some SK-62 listings include an SNI/NPB reference, while others leave these fields blank.[3]

The Indonesian Ministry of Trade’s LAMANSITU database categorizes PRIMAAX under motorcycle tires and motor-vehicle inner tubes but currently reports zero products with NPB/K3L registration displayed on its public page.[2] Consequently, certification claims should be verified against specific tire markings and official documentation rather than generalized across the brand.

In the Southeast Asian market, PRIMAAX competes alongside established brands such as IRC, FDR, Swallow, Corsa, Zeneos, Maxxis, Michelin, Pirelli, Aspira, Federal, and Dunlop. Its primary differentiation lies in the combination of price, model variety, and application coverage. The portfolio spans from commuter tires to specialized trail and performance tires, allowing the brand to address diverse rider communities.

Strengths

• Broad product range: Models cover scooters, underbones, sport bikes, classics, and trail motorcycles.[4]
• Competitive pricing: Mainstream models are positioned at accessible price points compared to premium international brands.[3]
• Size availability: Extensive combinations of rim diameter, width, and aspect ratio.
• Construction options: Availability of both tubeless and tube-type choices serves modern and older platforms.
• Manufacturing heritage: Connected to a manufacturer with roots dating to 1993.
• Export capability: Documented international shipments demonstrate market reach beyond Indonesia.

Limitations

• Technical information: Detailed official specifications are less publicly accessible compared to global brands like Michelin or Bridgestone.
• Information sources: Much available data originates from marketplaces and distributors rather than corporate documentation.
• Listing consistency: Product naming and specifications can vary between sellers, necessitating verification of model, size, compound, and production date prior to purchase.
• Global recognition: Lacks the worldwide brand equity of major Japanese and European manufacturers.

PRIMAAX is an Indonesian motorcycle tire brand developed by PT Surabaya Kencana Anugrah, offering a broad range of relatively affordable tires for everyday motorcycles, scooters, sport bikes, classic motorcycles, and off-road applications. Its identity is tied to markets where affordability, availability, and compatibility with diverse motorcycle models are key purchasing factors.

As of 2026, PRIMAAX remains active with a catalog exceeding 200 products in retail channels, while new trademark filings indicate continued expansion of the product family.[3] The brand’s trajectory reflects an evolution from Indonesian tire manufacturing heritage to motorcycle specialization, broad domestic distribution, product diversification, and export expansion.

1. PRIMAAX Trademark (USPTO Serial 76245235) | USPTO Record | TrademarkElite
2. PRIMAAX – LAMANSITU
3. Jual Ban Motor Trail Primaax Sk51 90/100-16 Tubetype Di Seller Berkat Akur Nanjaya – Pt. Berkat Akur Nanjaya – Kab. Bandung | Blibli
4. Ecommerce Industri & Perusahaan (PT), Jual Produk Primaax Terlengkap | monotaro.id