PROBEROS is a Chinese fishing tackle brand that designs, manufactures, and distributes a broad range of recreational and professional fishing equipment. The brand is best known for offering affordable fishing gear—including rods, reels, lures, hooks, fishing lines, and accessories—to anglers worldwide through direct-to-consumer online stores, wholesale partnerships, and e-commerce marketplaces. PROBEROS also provides OEM (Original Equipment Manufacturer) and private-label manufacturing services for fishing tackle retailers and distributors. [1]

• Brand: PROBEROS

• Industry: Sporting Goods / Fishing Tackle

• Founded: Trademark filed in 2015; the company has operated internationally since the mid-2010s. A newer direct-to-consumer storefront launched in 2025, but the brand itself predates it. [2]

• Headquarters: Yiwu, Zhejiang Province, China [3]

• Products: Fishing rods, spinning reels, baitcasting reels, fly reels, fishing lines, hooks, lures, terminal tackle, fishing bags, and accessories. [4]

• Business Model: Manufacturing, wholesale distribution, OEM/private-label production, and direct online retail. [5]

PROBEROS originated in Yiwu, Zhejiang Province, one of China’s major manufacturing and export hubs. The company was established to supply cost-effective fishing equipment for both domestic and international markets.

The brand gained recognition primarily through cross-border e-commerce platforms such as AliExpress, Amazon, eBay, Lazada, Shopee, and other online marketplaces, where it became known for offering feature-rich fishing products at competitive prices.

A U.S. trademark for PROBEROS was registered in 2015, covering fishing rods, reels, hooks, lures, lines, and other sporting goods, reflecting the brand’s expansion into overseas markets. [6]

PROBEROS manufactures equipment for both freshwater and saltwater fishing.

Fishing Reels

• Spinning reels

• Baitcasting reels

• Fly reels

• Saltwater jigging reels

Many models feature CNC-machined aluminum components, stainless steel bearings, carbon drag systems, and corrosion-resistant finishes. [7]

Fishing Rods

• Spinning rods

• Casting rods

• Telescopic rods

• Jigging rods

• Travel rods

The rods are commonly constructed using carbon fiber or composite materials to balance strength, weight, and portability. [8]

Fishing Lures

The brand offers a wide variety of artificial lures, including:

• Metal jigs

• Soft plastic baits

• Spinnerbaits

• Spoons

• Swimbaits

• Squid jigs

• Vibration (VIB) lures

• Topwater lures

Many are designed for offshore jigging, inshore fishing, bass fishing, and freshwater predator species. [9]

Hooks and Terminal Tackle

PROBEROS also produces:

• Treble hooks

• Assist hooks

• Jig heads

• Inline hooks

• Swivels

• Snaps

• Leaders

• Split rings

Most hooks are made from high-carbon steel and are marketed for strength, sharpness, and corrosion resistance. [10]

Fishing Line

Available line types include:

• Braided PE line

• Fluorocarbon leader

• Monofilament line

These products target both freshwater and saltwater anglers. [11]

According to the company, PROBEROS operates its own factory while also working with more than ten long-term partner factories in China. This manufacturing network enables the company to produce a wide variety of fishing equipment while supporting wholesale orders, private labeling, and customized branding for retailers. [12]

PROBEROS sells products in numerous international markets through:

• Official online stores

• Amazon

• AliExpress

• eBay

• Shopee

• Lazada

• Independent fishing tackle retailers

The company ships internationally and actively targets customers in North America, Europe, Southeast Asia, South America, and Australia. [13]

One of PROBEROS’s distinguishing business activities is its OEM and private-label service, offering:

• Custom logos

• Product branding

• Packaging customization

• Small minimum order quantities

• Dropshipping support

• Wholesale distribution

These services are aimed at fishing tackle stores, distributors, tournament organizers, and online sellers wishing to market products under their own brands. [14]

PROBEROS is generally positioned as a value-oriented fishing tackle brand. It is known for providing affordable equipment with features commonly found in more expensive products. User experiences vary by product, but the brand has developed a following among recreational anglers looking for economical alternatives to premium brands. Community discussions often describe the products as offering good performance relative to their price, while noting that durability and consistency can differ between product lines. [15]

PROBEROS currently offers products in categories including:

• Fishing reels

• Fishing rods

• Fishing hooks

• Fishing lures

• Fishing line

• Jig heads

• Saltwater tackle

• Freshwater tackle

• Fly fishing equipment

• Fishing bags

• Terminal tackle

• Fishing accessories [16]

The company presents itself as a one-stop fishing tackle supplier focused on:

• Affordable pricing

• Factory-direct sales

• Product quality

• Fast global shipping

• Supply chain efficiency

• Custom manufacturing solutions

Its stated goal is to make professional-grade fishing equipment more accessible to anglers and business customers worldwide. [17]

The primary official websites are:

• PROBEROS Official Store

• PROBEROS Fishing Tackle (Wholesale & OEM)

1. About us – One-stop Fishing Tackle Supplier – Proberos

2. One-stop Fishing Tackle Supplier – Proberos – We Make Your Passion Our Business

3. PROBEROS Trademark of YIWU CITY SONGBEN FISHING TACKLE CO., LTD – Registration Number 4855534 – Serial Number 86596132 :: Justia Trademarks

4. Discover Proberos: Our Story – Proberos – fishing

5. Proberos – Your Premier One-Stop Shop for Professional Fishing Gear

6. Collections – Proberos

7. 1 cent? had to see If it would come

8. Proberos – Your Premier One-Stop Shop for Professional Fishing Gear

9. Proberos – Your Premier One-Stop Shop for Professional Fishing Gear

10. Proberos – Your Premier One-Stop Shop for Professional Fishing Gear

11. PROBEROS

12. FAQ – One-stop Fishing Tackle Supplier – Proberos

13. Fishing Line – One-stop Fishing Tackle Supplier – Proberos