The parent organization positions Prof. Bengal as a dedicated feline entity rather than a mere extension of the Dr. Shiba line. This strategic distinction was examined in a branding project by students from King’s College London, who assessed whether Prof. Bengal should maintain an independent identity while aligning with Dr. Shiba’s broader wellness philosophy.[2]

Prof. Bengal originated from the expansion of Dr. Shiba, a Philippine pet wellness brand established on principles of functional nutrition and supplementation. As Dr. Shiba focused predominantly on canine health, the company developed Prof. Bengal to create a specialized identity for feline products.

The brand’s initial portfolio consisted of functional soft-chew supplements targeting specific aspects of feline health, including Happy Tummy, Pro Immune, Silky Fur, Easy Peesy, and Bye Bye Floof. These items were designed to address particular wellness concerns rather than serve solely as conventional snacks.[3]

A significant expansion occurred in 2025 with the introduction of Cat Paste Treats and Kind Kibble for Cats. The launch was marked by a campus-themed event titled Prof. Bengal University, which gathered cat owners, veterinarians, media representatives, and brand stakeholders.[1]

The core concept behind Prof. Bengal is functional feline nutrition, positing that products should provide a distinct nutritional or wellness purpose while remaining enjoyable enough for cats to consume willingly. The company describes its methodology as research-first and science-backed, incorporating veterinary expertise into product development. The stated objective is to facilitate healthier choices for cat owners without compromising palatability.[1]

This philosophy informs three primary elements of the brand’s positioning:

• Functionality: Products are linked to specific wellness objectives, such as digestive, immune, skin-and-coat, or urinary support.
• Palatability: Formulations are designed to accommodate the selective eating preferences typical of cats.
• Accessibility: The brand emphasizes making functional nutrition convenient and relatively accessible to the general cat-owning public.[1]

Functional Supplements

The original product concept for Prof. Bengal centers on targeted supplement treats.

• Happy Tummy: Formulated for digestive wellness, this protein-rich supplement contains prebiotic and probiotic components intended to support gut health.[3]
• Pro Immune: Positioned as an immune-support supplement, it is designed to bolster a cat’s natural defenses.[3]
• Silky Fur: Focused on skin and coat condition, this product contains omega fatty acids to promote hydrated skin and a shinier coat. It is available in tuna and salmon variants.[3]
• Easy Peesy and Bye Bye Floof: These products extend the brand’s targeted-support approach to additional areas of feline care.[3]

Cat Paste Treats

Introduced in 2025, the functional Cat Paste Treats represent a distinct development in the brand’s lineup. Rather than marketing these solely as indulgent snacks, Prof. Bengal utilizes the paste format as a delivery system for functional nutrition. The formulas incorporate ingredients associated with specific nutritional functions, including taurine, salmon oil, and prebiotics.[1]

This lickable format addresses the difficulty many cat owners face when administering conventional pills or hard supplements. Philippine media described the 2025 release as the country’s first functional paste treats for cats.[1]

Kind Kibble for Cats

Prof. Bengal expanded beyond supplements into complete feline nutrition with Kind Kibble for Cats. Building upon the Kind Kibble concept originally developed under Dr. Shiba, the cat formula utilizes ingredients such as fresh chicken, chicken liver, sweet potato, frozen cod, and blueberries. It is positioned as a complete and balanced diet free from fillers and artificial additives.[1]

This expansion marks a strategic shift from being primarily a supplement and treat brand toward becoming a comprehensive feline nutrition provider.

While closely associated with Dr. Shiba, Prof. Bengal maintains a distinct species focus:

• Dr. Shiba: Primarily dogs
• Prof. Bengal: Primarily cats

Both brands share a foundational philosophy regarding functional pet wellness. However, Prof. Bengal was established to cultivate a specialized identity centered on feline behavior, nutrition, and consumer needs. This distinction was significant enough to warrant academic analysis; a student team at King’s College London evaluated the choice between a “Branded House” and “House of Brands” strategy, ultimately recommending that Prof. Bengal establish its own identity while retaining alignment with Dr. Shiba’s underlying principles.[2]

Prof. Bengal is led by Philipp “Phil” Renner, who also serves as founder and CEO of Dr. Shiba. Renner has articulated the brand’s goal as making healthier feline choices accessible to owners and appealing to cats.[1]

Veterinary expertise plays a role in the brand’s development. During the 2025 launch event, Dr. Roxanne Ignacio, DVM, participated in discussions regarding functional nutrition and feline health.[1]

The 2025 launch gained visibility through actress Liza “Hope” Soberano, who appeared as a “Visiting Professor” at the Prof. Bengal University event. Soberano, previously associated with Dr. Shiba’s pet-care advocacy, helped bridge the brand’s feline positioning with a broader lifestyle and pet-parent audience.[1]

The “Professor” and “University” theme is integral to the brand’s identity. Instead of presenting itself strictly as a pet food manufacturer, Prof. Bengal adopts an educational, academic-inspired persona to communicate expertise while maintaining a playful tone suitable for cat ownership.

Prof. Bengal occupies a niche between pet nutrition, wellness, and lifestyle branding. While traditional cat treats often emphasize indulgence and veterinary supplements prioritize health, Prof. Bengal seeks to combine both: offering products that function as treats for the cat while serving a defined nutritional purpose for the owner.

Communications typically revolve around:

• Feline-specific formulations
• Functional ingredients
• Veterinary and scientific credibility
• Convenience for cat parents
• Palatability
• Playful educational branding
• Premium yet accessible pet wellness

The brand’s e-commerce presence reinforces this direct-to-consumer model. Its official store lists various products and bundles, while its marketplace presence operates alongside Dr. Shiba.[1][3]

Prof. Bengal products are distributed via the company’s online channels and Philippine e-commerce marketplaces. The official Dr. Shiba store carries the Prof. Bengal range, and the company’s Shopee presence operates under the combined banner of Dr. Shiba and Prof. Bengal.[3]

This online-first strategy enables the brand to reach Philippine cat owners without exclusive reliance on traditional brick-and-mortar pet store distribution.

Prof. Bengal is classified within the premium and functional pet wellness segment. Its differentiation stems from a specific focus on cats and the integration of supplements and treats into a broader nutritional system. Rather than offering a generic multivitamin, the portfolio addresses recognizable feline needs:

• Gut health: Happy Tummy
• Immune support: Pro Immune
• Skin & coat: Silky Fur
• Other targeted needs: Easy Peesy / Bye Bye Floof
• Daily nutrition: Kind Kibble
• Functional reward format: Cat Paste Treats

This structure allows Prof. Bengal to develop an ecosystem around feline health rather than depending on a single hero product.

The name “Prof. Bengal” evokes the image of a knowledgeable feline authority while referencing the Bengal cat breed. The brand synthesizes two distinct personalities:

• “Prof.”: Represents knowledge, science, research, and expertise.
• “Bengal”: Represents cats, personality, curiosity, playfulness, and feline sophistication.

This duality is reflected in the use of educational language and the Prof. Bengal University concept, balanced against a fun, cat-centered visual and verbal identity.

The 2025 product launch stands as a pivotal milestone in the brand’s history. Prior to this expansion, Prof. Bengal was recognized primarily for targeted supplement treats. With the addition of functional Cat Paste Treats and Kind Kibble for Cats, the brand began presenting itself as a comprehensive feline nutrition company.[1]

This move reflects a broader strategy to participate across multiple stages of a cat’s daily nutritional routine—from complete food to functional treats and targeted supplementation—rather than competing solely in the supplement category.

As of 2026, Prof. Bengal operates as a Philippine feline-focused pet wellness and nutrition brand alongside Dr. Shiba. Its portfolio encompasses targeted supplements, functional treats, lickable paste treats, and complete cat food. The brand’s distinguishing proposition combines feline-specific nutrition, functional benefits, palatability, and science-oriented branding. Its evolution from supplement treats toward complete nutrition signals an ambition to become a broader player in the Philippine cat-care market.[1]

1. Prof. Bengal Launches New Cat Care Line – TAP Magazine
2. Youlanda Naamani – Megawatt | LinkedIn
3. Prof. Bengal Paste Treats – Dr Shiba Supplement Treats PH