Prolink was founded in Singapore in 1991 with the goal of developing practical and accessible technology products for both home and business users. Initially focused on networking and computer peripherals, the company gradually diversified into power backup systems, wireless networking, surveillance products, and smart home devices.

During the 2000s and 2010s, the brand expanded its distribution network throughout Southeast Asia, South Asia, the Middle East, and Africa. Today, Prolink products are sold through authorized distributors, retailers, online marketplaces, and system integrators in multiple countries. [1]

Prolink offers a broad portfolio of ICT and consumer technology products, including:

Networking

• Wireless routers

• Wi-Fi mesh systems

• Access points

• Network switches

• Ethernet adapters

• USB networking devices

Power Protection

• Uninterruptible Power Supplies (UPS)

• Surge protectors

• Voltage regulators

• Backup power solutions for home and enterprise use

Computer Accessories

• USB hubs

• Docking stations

• Bluetooth adapters

• USB Wi-Fi adapters

• Webcams

• Card readers

Connectivity Products

• HDMI cables

• USB cables

• Ethernet (LAN) cables

• Display adapters

• Audio and video converters

Smart Home & Security

• IP surveillance cameras

• Smart plugs

• Smart lighting accessories

• Home automation devices

Mobile Accessories

• Power banks

• Chargers

• USB charging cables

• Phone accessories

Its products are generally positioned in the entry-level to mid-range market, balancing affordability with dependable performance. [2]

Prolink emphasizes:

• Plug-and-play usability

• Reliable networking performance

• Data communication solutions

• Business continuity through UPS technology

• Affordable digital connectivity

• Compatibility across multiple operating systems

The company particularly highlights its expertise in backup power solutions, networking infrastructure, and everyday connectivity devices. [1]

Prolink has established a presence in:

• Singapore

• Malaysia

• Indonesia

• Philippines

• Thailand

• Vietnam

• India

• Sri Lanka

• Bangladesh

• Pakistan

• United Arab Emirates

• Saudi Arabia

• South Africa

• Other countries across Asia, Africa, and the Middle East

According to company information, the brand is represented in more than 18 international markets through regional distributors and partners. [2]

Prolink’s stated mission is to make technology more accessible by delivering products that are:

• Reliable

• User-friendly

• Cost-effective

• Easy to install

• Suitable for both consumers and businesses

Its brand messaging emphasizes “Connecting Lives with Innovation,” reflecting a focus on simplifying digital connectivity for everyday users. [2]

Prolink is recognized primarily in emerging markets for offering practical networking and power protection products at competitive prices. Its UPS systems, networking accessories, and connectivity products are commonly used in homes, small businesses, schools, and offices where dependable performance and value are important purchasing factors. [1]

• Parent company: Fida International (S) Pte Ltd

• Founded: 1991

• Headquarters: Singapore [1]

Summary: Prolink is a Singapore-founded technology brand with more than 30 years of experience in ICT. It is best known for its networking equipment, UPS systems, connectivity accessories, and computer peripherals, serving both consumer and business markets with products that emphasize reliability, affordability, and ease of use. [1]

1. [Power

Backup Solution Prolink Brand UPS CATALOGUE](https://manuals.plus/m/8e1a2ee7ba39a27f4e8263a0d058a4fff3a315a797de42b33918f660e9edb025.pdf)

1. About Prolink