The brand’s official website presents Japan-quality marine collagen peptide powder as a central product concept, describing the items as beauty supplements intended for daily consumption [1].

Publicly available information indicates that PureBeauty Collagen developed within the Philippine beauty supplement market around a collagen-focused product line. A 2023 profile identifies Anne Cruz as the brand’s CEO and notes that the business evolved from a reselling operation into a dedicated beauty supplement brand. The same profile cites marine collagen imported from Japan as a key component of the formulation [3].

Evidence exists of product distribution in the Philippines prior to 2023. Bureau of Customs records, for instance, document an importation of PureBeauty Collagen Probiotic Drink in November 2021.

The brand’s formal history is anchored by its trademark record: PUREBEAUTY COLLAGEN was filed on 24 August 2019 by UHEALTH BEAUTYPLUS BEAUTY PRODUCTS TRADING in Angeles, Pampanga. The application covered goods related to dietary and nutritional supplements [2].

The current portfolio of PureBeauty Collagen is divided into two primary categories.

PureBeauty Collagen Powder

The powder serves as the brand’s principal collagen supplement. According to manufacturer product information, it contains fish collagen powder alongside a combination of other ingredients, including:

• Naturally occurring yeast extract
• Glutathione
• Hyaluronic acid
• Vitamin C
• Pearl coix extract
• Glucosamine
• Green tea extract
• CoQ10
• Maltitol
• Sucralose

The recommended preparation involves mixing approximately 3–6 grams of powder with around 100 ml of water or another non-alcoholic beverage. The manufacturer suggests consuming the mixture twice daily as part of a preferred routine [1].

Marketing for this product focuses on nourishing the skin from within and supporting a hydrated, youthful appearance. The brand describes its marine collagen as an “essential beauty protein” for skin, hair, and nails [1].

PureBeauty Collagen Drink with Probiotic

The second major offering is a 100 ml ready-to-drink collagen beverage, sold in boxes containing 10 bottles.

Listed ingredients include:

• Fish collagen
• Elastin
• Royal jelly extract
• Ceramide-containing rice extract
• Nattokinase
• Ginseng extract
• Lactic acid bacteria
• Vitamin C
• Hyaluronic acid
• Vitamins B1 and B2
• Sugar/glucose-fructose syrup
• Citric acid
• Flavoring
• Sucralose
• Acesulfame potassium
• Water

This product is positioned as a combination of beauty supplementation and probiotic support rather than solely as a collagen drink. Key highlighted components include collagen, hyaluronic acid, ceramide, ginseng, and lactic acid bacteria [1].

PureBeauty Collagen operates within the “beauty-from-within” segment of the industry. Instead of focusing on topical skincare such as creams or serums, the brand emphasizes ingestible supplements designed to complement existing beauty routines.

Marketing narratives connect collagen to skin structure, elasticity, hydration, and youthful appearance. The company highlights marine collagen, hydration, and nutritional support, combining collagen with ingredients like vitamin C, hyaluronic acid, glutathione, and CoQ10 in its powder, while adding probiotics and wellness-associated ingredients to its drink [1].

A significant differentiator for PureBeauty Collagen is its association with Japan. The company website repeatedly describes products as “formulated and manufactured in Japan” and markets the collagen as Japanese-quality marine collagen [1].

While third-party listings reflect this manufacturing positioning, available Philippine records identify UHEALTH BEAUTYPLUS BEAUTY PRODUCTS TRADING as the local business associated with the brand [2]. Consequently, PureBeauty Collagen is best described as a Philippine-associated brand whose products are marketed as being formulated and manufactured in Japan, rather than as a Japanese company.

Marine or fish collagen serves as the principal active ingredient across the line. However, formulations differ between formats:

• Powder: Combines collagen with beauty-oriented ingredients such as glutathione, hyaluronic acid, vitamin C, pearl coix, green tea, and CoQ10.
• Drink: Combines fish collagen with elastin, royal jelly, ceramide-containing rice extract, ginseng, probiotics, and vitamins [1].

This distinction results in slightly different market positioning: the powder targets daily collagen and beauty supplementation, while the drink emphasizes a blend of collagen, beauty ingredients, and probiotic wellness support.

PureBeauty Collagen primarily targets consumers seeking ingestible beauty and wellness products, specifically those interested in:

• Skin hydration
• Skin appearance and radiance
• Collagen supplementation
• Hair and nail nourishment
• Beauty maintenance
• “Beauty-from-within” routines
• Convenient daily nutritional supplements

The liquid collagen product is officially recommended for individuals aged 15 years and above. The company advises persons with allergies, existing medical conditions, or who are pregnant to consult a medical professional before use. It further states that the product is a nutritional supplement and is not intended for medicinal use [1].

PureBeauty Collagen maintains an established online presence in the Philippines. Its official website operates an online shop offering individual products and multipacks, including collagen powder pouches and the probiotic collagen drink [1].

The brand is also available through local e-commerce channels. For example, an official-associated Shopee storefront operated by Uhealth Beautyplus lists multiple PureBeauty Collagen products and bundles.

Additionally, the brand has pursued a social media-driven distribution strategy involving distributors and resellers. Pages based in areas such as Cebu have promoted products and advertised opportunities for partners [4]. The official website warns consumers regarding counterfeit products and recommends purchasing only through authorized sellers [1].

Marketing communications utilize language centered on glowing skin, hydration, youthfulness, and beauty maintenance, positioning collagen as the core ingredient. A 2023 publication profiling the brand noted its ambition to expand beyond the Philippine market and eventually become a global collagen brand.

Collagen is a structural protein naturally present in human tissues, including skin, cartilage, bones, and connective tissue. Oral collagen supplements are commonly marketed for skin-related benefits.

However, the presence of collagen in a supplement does not automatically validate all marketing claims. While the PureBeauty Collagen website uses terms such as “clinically proven,” publicly available product pages do not provide sufficient detail regarding clinical trial design, population, sample size, or publication status to independently verify every advertised effect [1]. Claims regarding wrinkle reduction, anti-aging, skin whitening, pigmentation treatment, or medical benefits should be viewed as marketing assertions unless supported by specific independent clinical evidence.

The name “PureBeauty Collagen” combines three concepts: “Pure” suggesting quality and cleanliness; “Beauty” establishing the consumer category; and “Collagen” identifying the active ingredient. The overall identity centers on beauty supported through nutritional supplementation, differentiated by Japanese manufacturing and marine collagen.

Regarding corporate structure, Philippine intellectual property records and the official website identify UHEALTH BEAUTYPLUS BEAUTY PRODUCTS TRADING in Angeles, Pampanga, as the applicant for the PUREBEAUTY COLLAGEN trademark and the listed contact entity [2]. PureBeauty Collagen functions as the consumer-facing brand, while UHEALTH BEAUTYPLUS BEAUTY PRODUCTS TRADING is the registered business entity.

The brand’s portfolio can be categorized as follows:

• Collagen Powder: Marine/fish collagen combined with beauty and wellness ingredients.
• Collagen Drink with Probiotic: Marine/fish collagen combined with probiotics and hydration/beauty ingredients.
• Bundles / Multipacks: Combinations of pouches and drinks sold through various distribution channels [1].

1. PURE BEAUTY DRINK | Collagen Powder | Pure Beauty Collagen
2. Intellectual Property Center, 28 Upper McKinley Rd.
3. Introducing Pure Beauty Collagen: The Ultimate Beauty Supplement for Glowing Skin – Camdenmonthly
4. Pure Beauty Collagen Main, Cebu South Road, Cebu City (2025)