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Reddog was established in 2013 as a pet health and nutrition brand under Shenzhen Hongrui Biotechnology Co., Ltd. The company entered the growing companion animal market by focusing on nutritional supplements rather than traditional pet food. One of its earliest flagship products was a high-calorie nutritional paste formulated for dogs and cats needing additional dietary support.

According to the company, Reddog helped popularize the pet nutritional paste category in China and later expanded into functional treats, fish oil supplements, hairball control products, joint support formulas, multivitamins, digestive probiotics, and immune-support supplements. The brand states that it develops products based on research into canine and feline nutrition and collaborates with veterinary and academic institutions for product development.3

Reddog promotes the philosophy of “Pet Health First.” The company’s product development emphasizes preventive nutrition, scientific formulations, everyday wellness, age-specific nutritional support, and breed-independent supplementation. Its marketing positions Reddog as a provider of scientifically formulated nutritional solutions rather than conventional pet food alone.4

Reddog’s catalog includes a wide variety of pet nutrition products.

Nutritional Paste

The brand’s signature product is designed to support recovery, provide concentrated calories, improve appetite, and supplement vitamins and minerals. It is often used for puppies, kittens, recovering pets, underweight animals, and senior pets.

Hairball Paste

Primarily intended for cats, this product helps reduce hairball formation, aid digestion, and assist in the passage of ingested fur.

Fish Oil

Contains omega fatty acids intended to support skin health, coat quality, joints, and cardiovascular health.

Joint Care Supplements

Typically formulated with ingredients such as glucosamine and chondroitin to support cartilage, mobility, aging pets, and large breeds.

Multivitamins

Daily nutritional supplements containing vitamins and minerals intended to complement regular diets.

Probiotics

Digestive supplements formulated to help maintain healthy intestinal flora and digestive balance.

Functional Treats

Nutritional snacks targeting specific wellness needs, including digestive, immune, or skin support.5

According to the company, Reddog operates its own manufacturing facilities and states that its production systems comply with international quality standards, including references to U.S. FDA-related manufacturing requirements for its facilities. The brand also highlights investment in research and quality control throughout product development.5

Reddog says it maintains a dedicated pet nutrition research institute that focuses on canine nutrition, feline nutrition, ingredient research, functional supplement development, and formulation improvements. The company reports working with university researchers and veterinary experts in developing new products.6

Reddog products are sold through veterinary clinics in some markets, pet specialty stores, major e-commerce platforms, and authorized online retailers. In the Philippines, Reddog products are commonly available through Lazada under the Pet Supplies category, where shoppers can find nutritional pastes, fish oil, vitamins, eye care products, and other supplements.27

Among the brand’s best-known offerings are:

• Reddog Nutritional Paste
• Reddog Hairball Paste
• Reddog Fish Oil
• Reddog Joint Support
• Reddog Multivitamins
• Reddog Probiotics
• Reddog Functional Supplements

Reddog products are marketed toward dog owners, cat owners, breeders, veterinary professionals, rescue organizations, owners of senior pets, owners of recovering pets, and owners seeking nutritional supplementation.

While Reddog is primarily a Chinese brand, its products are distributed internationally and have gained visibility in the Philippines through online marketplaces, particularly Lazada. Philippine listings commonly feature supplements for skin and coat health, digestion, immunity, joint support, eye care, and general nutrition.27

Reddog has established a strong presence in the Chinese pet supplement market and has expanded into neighboring regions. The brand is particularly recognized for its nutritional paste products and broad portfolio of pet wellness supplements. Company materials describe it as a leading brand in its domestic market, though such leadership claims are made by the company itself.

• Pet nutrition
• Pet dietary supplements
• Functional pet food
• Veterinary nutrition
• Companion animal health

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