REEOPEE is a consumer products brand owned by Shenzhen Yuexinhui Technology Co., Ltd., a technology and trading company based in Shenzhen, Guangdong, China. The brand offers a broad range of affordable home, lifestyle, outdoor, and consumer accessories, with a strong presence on Southeast Asian e-commerce platforms, particularly Shopee. REEOPEE is known for selling practical everyday products rather than specializing in a single product category. [1]

REEOPEE first appeared publicly through trademark filings in 2021. According to intellectual property records, the REEOPEE trademark was filed on 19 October 2021 by Shenzhen Yuexinhui Technology Co., Ltd. for various household appliances and consumer products under Nice Classification Class 11. [2]

Rather than operating through traditional retail stores, REEOPEE adopted an e-commerce-first business model, distributing products primarily through online marketplaces.

REEOPEE follows a marketplace-driven retail strategy by:

• Selling directly through official online stores
• Offering budget-friendly alternatives to premium brands
• Frequently launching promotional discounts
• Maintaining local warehouse fulfillment for faster shipping in supported markets
• Expanding product offerings based on consumer demand

Its product catalog changes regularly and includes dozens of unrelated product categories, a model commonly used by Chinese cross-border e-commerce brands. [3]

REEOPEE manufactures or distributes products across multiple categories, including:

Drinkware

• Vacuum insulated tumblers
• Stainless steel water bottles
• Wide-mouth hydration flasks
• Bottle lids
• Silicone bottle boots
• Carry ropes and accessories

Water Quality Equipment

• Digital pH meters
• TDS (Total Dissolved Solids) meters
• EC conductivity testers
• Salinity meters
• Pool chlorine testing kits
• Calibration powders

Home & Kitchen

• Electric accessories
• Storage organizers
• Cleaning tools
• Household gadgets

Outdoor & Sports

• Helmet camera mounts
• Phone holders
• GoPro-compatible accessories
• Camping accessories

Electronics Accessories

• Protective cases
• DVD laser assemblies
• Mobile accessories

The company’s catalog continues to expand with new consumer products based on marketplace demand. [4]

REEOPEE has established a notable online presence in the Philippines through its official Shopee store.

The store has:

• More than 50,000 followers
• Thousands of completed product sales
• Average customer ratings around 4.8/5
• Local warehouse shipping within Metro Manila and surrounding areas

The brand focuses on affordability, frequent discounts, and fast local fulfillment rather than premium positioning. [5]

According to the Intellectual Property Office of the Philippines (IPOPHL):

• Trademark: REEOPEE
• Applicant: Shenzhen Yuexinhui Technology Co., Ltd.
• Application filed: 19 October 2021
• Country of applicant: China

The trademark covers numerous household appliances and related consumer goods. [6]

REEOPEE positions itself as a value-oriented brand offering:

• Affordable pricing
• Functional everyday products
• Wide product selection
• Online-exclusive shopping
• Fast marketplace fulfillment
• Customer-oriented after-sales support

Unlike brands that specialize in a single niche, REEOPEE operates as a broad consumer goods brand serving multiple household and lifestyle needs.

REEOPEE products are primarily available through:

• Official Shopee stores
• Regional e-commerce marketplaces
• Selected online retailers

Its products are generally not distributed through large physical retail chains.

Customer reviews generally describe REEOPEE products as offering good value for their price. Frequently mentioned strengths include:

• Competitive pricing
• Fast shipping
• Wide product variety
• Practical everyday functionality

As with many marketplace-focused brands, product quality may vary between categories, so checking reviews for individual items is advisable. [7]

• Shenzhen Yuexinhui Technology Co., Ltd.
• Cross-border e-commerce
• Consumer goods
• Online marketplaces
• Drinkware
• Water quality testing equipment

Note

Publicly available information about REEOPEE’s corporate history, leadership, manufacturing facilities, and financial performance is limited. Most verified information comes from trademark filings and the brand’s official marketplace presence, rather than a dedicated corporate website or extensive public company documentation. [8]

1. Intellectual Property Center, 28 Upper McKinley Rd.
2. REEOPEE Store, Online Shop | Shopee Philippines
3. Reeopee, Online Shop | Shopee Philippines
4. Reeopee Pool Chlorine For Swimming Pool Water Test Kit Aquarium Pool PH Chlorine Tester Hydrotool | Shopee Philippines
5. Reeopee DVD Laser Lens Assembly HD850 Optical Pickup Laser Lens Portable DVD Player Karaoke Player | Shopee Philippines
6. REEOPEE Store, Online Shop | Shopee Philippines
7. ReePe – Reward On Revisit – Apps on Google Play
8. REEOPEE（22oz/32oz/40oz）Wide Mouth with Cap Lid Vacuum Insulated Tumbler Drinking Water Bottle | Shopee Philippines