Sabina Public Company Limited was incorporated on 17 August 1995 as J&D Apparel Company Limited. Its roots, however, date back to 1977, when Sabina Far East Company Limited was established to manufacture lingerie for export markets.

The business originated from Thailand’s Thanalongkorn family, which had already accumulated decades of experience in the lingerie industry through earlier family enterprises. During its early years, the company primarily focused on manufacturing products for overseas brands as an OEM supplier.

Beginning in the late 2000s, the company shifted its strategy by reducing dependence on OEM manufacturing and investing more heavily in developing the Sabina brand for domestic and regional markets. This transition helped transform Sabina from a contract manufacturer into one of Thailand’s best-known lingerie brands. [1]

The company was listed on the Stock Exchange of Thailand (SET) in 2008 under the ticker SABINA. [2]

Sabina offers products across several categories, including:

• Bras

• Wireless bras

• Push-up bras

• Sports bras

• Seamless bras

• Panties

• Shapewear

• Loungewear

• Sleepwear

• Swimwear

• Maternity lingerie

• Accessories

The company develops collections for women of different ages and body types, ranging from entry-level products sold through supermarkets and modern trade channels to premium collections available in department stores and flagship locations. [1]

Sabina emphasizes a combination of:

• Comfort

• Functional engineering

• Fashion-forward styling

• Body-inclusive fit

• Lightweight materials

• Research-based product development

According to the company, product development is supported by consumer research and market surveys to improve fit for women with varying body shapes and bust sizes. Signature features include specialized padding systems, ergonomic pattern design, and wireless support technologies. [1]

Sabina operates through several business segments:

• Brand business: Design, manufacture, and retail of Sabina-branded products.

• OEM manufacturing: Production of lingerie for international brands.

• Retail distribution: Company-owned stores, department stores, supermarkets, and online platforms.

• International business: Distribution throughout ASEAN and selected overseas markets. [1]

Sabina products are sold through:

• Standalone Sabina boutiques

• Department stores

• Modern trade retailers

• E-commerce platforms

• Company-operated online stores

• Mobile shopping applications

The company has an extensive retail presence across Thailand and has expanded into neighboring ASEAN countries, including Cambodia, Laos, Myanmar, Vietnam, and the Philippines. In 2023, one of its subsidiaries acquired a wholesale business in the Philippines to strengthen regional operations. [1]

Unlike many fashion brands that outsource production, Sabina maintains significant manufacturing capabilities within its corporate structure. This vertical integration allows the company to oversee:

• Product design

• Material sourcing

• Pattern development

• Manufacturing

• Quality control

• Distribution

The company also continues to manufacture products for international clients under OEM agreements. [1]

Sabina is widely regarded as one of Thailand’s leading lingerie brands. Its competitive strengths include:

• Strong domestic brand recognition

• Broad product range

• Multiple pricing tiers

• Established manufacturing expertise

• Omnichannel retail strategy

• Long experience in lingerie design and production

Industry commentary has also highlighted the company’s profitability, strong brand value, and successful adaptation to omnichannel retailing. [1]

Among consumers, Sabina is frequently associated with:

• Comfortable everyday bras

• Durable construction

• Good fit for Asian body types

• Wireless collections

• Natural shaping

• Long-lasting product quality

Community discussions, particularly in Southeast Asia, often praise the brand for maintaining its shape after repeated washing and offering reliable sizing, although preferences naturally vary by individual needs. [3]

• Company: Sabina Public Company Limited

• Industry: Apparel / Fashion / Lingerie

• Founded: 17 August 1995

• Origins: Thailand

• Headquarters: Chainat Province, Thailand

• Stock Exchange: Stock Exchange of Thailand (SET)

• Ticker Symbol: SABINA

• Products: Lingerie, bras, panties, shapewear, sleepwear, swimwear, intimate apparel

• Business Activities: Design, manufacturing, retail, wholesale, OEM production, international distribution [2]

Sabina positions itself as a brand that combines fashion, comfort, and innovation. Rather than focusing solely on aesthetics, it emphasizes ergonomic design and functionality while serving a broad customer base through products at various price points. This approach has helped establish the company as one of the most recognizable lingerie brands in Thailand and an expanding player in Southeast Asia. [1]

1. Who We Are | Sabina

2. SABINA – Factsheet – The Stock Exchange of Thailand

3. What is your favorite na Brand ng Bra and Panties Explain Why?