Founding and Launch

Santé International states it began operations in 2007, founded by a group of veteran direct-selling professionals. The original concept combined health and wellness products with a business opportunity for independent distributors, now referred to by the company as Business Owners.4 During this period, the research team focused on barley grass, leading to the creation of the Sante Barley brand. It was introduced to the Philippine market in 2007, coinciding with negotiations with growers in New Zealand’s Canterbury Plains to establish a consistent supply source.3

Supply Chain and Expansion

According to corporate history, the company established a partnership with BioGro-certified farms in New Zealand in 2008. This relationship became central to the brand’s identity, combining Philippine distribution with New Zealand-grown organic barley grass.4 The original product line expanded over time; historical materials identify the 3-gram Santé Pure Barley sachet as an early offering, followed by capsule products around 2009–2010.5 The portfolio subsequently grew to include drinks, coffee blends, beauty products, and other wellness items.

The central ingredient of Sante Barley is barley grass, distinct from the mature barley grain used in malt or beer. Barley is the cereal plant Hordeum vulgare, and Sante markets the young green portion of the plant as a concentrated wellness ingredient. Product information describes barley grass as containing various micronutrients and compounds, including vitamins, minerals, amino acids, proteins, phytonutrients, antioxidants, chlorophyll, and enzymes.6

New Zealand is integral to the brand’s positioning. The company emphasizes that its barley grass is grown in New Zealand, associating its supply chain with the country’s agricultural environment and organic certification standards. The farms supplying the brand are certified by BioGro, a New Zealand organic certification organization.7 This sourcing narrative differentiates the product from generic green powders in the local market.

While the product range has diversified, barley remains the flagship offering.

Barley Products

• Santé Barley Powder: Available in various sizes, including 200 g tubs and sachet packs (e.g., 3 g × 10 trial packs and 3 g × 30 sachets). Variants include options with stevia and versions with no added sweetener.8
• Santé Barley Capsules: Sold in vegetable capsule form, typically listed as 500 mg × 60 capsules.8
• Santé Barley Max NZ: A related line featuring barley-grass formulations with and without stevia. These are recorded by the Philippine FDA as high-risk food products.

Diversified Portfolio

The brand has expanded beyond pure barley into a broader wellness ecosystem. Current offerings include:
* Santé Barley Fusion: Coffee mix with barley grass
* Santé Boost Coffee
* Santé Fit N’ Trim
* Santé Choco Barley
* Santé Beauty
* Various vitamin and personal-care products8

This expansion positions the company as a comprehensive wellness provider rather than a single-product vendor.

Sante Barley operates on a direct-selling model rather than relying exclusively on conventional retail. The company utilizes a network of independent Business Owners who purchase and sell products, introduce them to customers, develop networks, participate in training, and earn commissions through the company’s compensation system. Engagement with the company typically follows three pathways: shopping as a customer, becoming a member, or becoming a Business Owner.9

Although the Philippines remains the primary market, the company has expanded internationally. Corporate materials list operations or markets in New Zealand, Hong Kong, Macao, Singapore, United Arab Emirates, Qatar, Nigeria, Cyprus, and Kenya.515161718 The company presents itself as having a global community of wellness advocates.19202122

Marketing efforts generally focus on three pillars:

1. Wellness: Positioning barley as a natural, nutrient-rich addition to daily health under the corporate message “Better Health. Meaningful Connections. Greater Possibilities.”9
2. Community: Emphasizing personal stories, testimonials, leadership events, and community activities, reflecting its direct-selling heritage where the distributor-customer relationship is part of the brand experience.14
3. Business Opportunity: Promoting entrepreneurship and the ability to build a flexible business around wellness products.13

The brand identity in the Philippines is built around concepts of organic certification, New Zealand origin, daily wellness integration, community support, and entrepreneurship.2324

Philippine FDA Classification

Sante Barley products are listed in the Philippine FDA Verification Portal. For example, specific registrations describe the product as a “Food Supplement” with “No Approved Therapeutic Claims.”2 Registrations categorize items such as SANTÉ BARLEY™ — Barley Powder Certified Pure Organic Barley Grass from New Zealand Food Supplement as High Risk Food Products.2

Distinction from Medicine

It is critical to note that FDA registration as a food supplement does not equate to approval as a medicine. While marketing materials discuss nutrition and wellness, these should not be interpreted as proven medical effects. Testimonials found within the brand’s ecosystem represent personal experiences and are not equivalent to clinical evidence. Consumers with medical conditions are advised not to substitute Sante Barley for prescribed treatments based on promotional claims.2

Santé International describes its mission as helping people live better lives, with a vision to be a global provider of premier wellness products and services.9 Stated corporate values include sincerity in helping others, humility, truthfulness, pursuit of excellence, positivity, courage to try new things, and celebrating success.10 These values reflect an organizational intent to combine wellness, personal development, and entrepreneurship.2526272829303132

Pricing

Sante Barley products are positioned at a premium price point compared to generic barley-grass powders. Consumers evaluating value may consider price per gram, serving size, and ingredient composition alongside brand reputation.1112

Direct Selling Context

Because products are often encountered through personal networks, consumers are encouraged to evaluate the product’s suitability separately from the business opportunity aspect. The direct-selling structure is a significant factor in the brand’s visibility and distribution reach within the Philippines.

1. About Us – Sante-Global
2. Santé International’s Milestones – Sante-Global
3. Sante Barley – The No. 1 Trusted Barley in the Philippines
4. Santé Pure Barley International
5. Santé Goes Global: Get to Know Santé Markets
6. MySanté Barley
7. SANTE BEAUTY – Santé Pure Barley International
8. Sante Barley – The No. 1 Trusted Barley in the Philippines
9. Santé Barley International- Help People Live Better Lives
10. My Sante Story (Published in Official Sante’ Barley Website) – Santé Pure Barley International
11. Sante Barley – The No. 1 Trusted Barley in the Philippines
12. Sante Barley – The No. 1 Trusted Barley in the Philippines
13. Be A Partner – Sante Barley
14. Sante Testimonials – Sante Barley
15. About Us – Santé Qatar
16. About Us – Santé UAE
17. Board of Directors – Santé Singapore
18. Home | Sante Barley Ke
19. Sante Pure Barley – SanteBarley
20. Sante Barley – The No. 1 Trusted Barley in the Philippines
21. Sante Barley – The No. 1 Trusted Barley in the Philippines
22. Sante Barley – The No. 1 Trusted Barley in the Philippines
23. About Us – Sante Barley Ormoc
24. About Us – Sante Barley Powder – Live For More
25. League Of Champions | LinkedIn
26. Official Sante Barley Products | LinkedIn
27. Sante International, Inc. | LinkedIn
28. Sante International, Inc. | LinkedIn
29. Sante International, Inc. | LinkedIn
30. Sante International, Inc. | LinkedIn
31. Santé Barley Bacolod – Santé’ : The Barley Authority
32. Sante Barley on Strikingly