Secosana was founded in 1996 with the goal of providing stylish yet affordable handbags for Filipino women. Beginning as a local accessories brand, it gradually expanded its product range while maintaining its focus on everyday functionality and fashion. By its 25th anniversary in 2021, the company had become a household name in the Philippine bags and accessories market. [1]

The brand is managed by Skies Merchandise Sales Corporation, a Philippine retail and merchandising company that also handles other fashion brands. According to company information, the corporation has been active in the retail industry for more than two decades, overseeing the production, distribution, and marketing of Secosana products. [2]

Secosana positions itself as a brand that creates products that are:

• Fashionable

• Functional

• Affordable

• Timeless yet trend-conscious

Its official brand message emphasizes helping women express their individuality through accessories that suit both everyday use and changing fashion trends. The company describes its bags as “every woman’s must-have,” designed to balance style with practicality. [3]

Secosana offers a broad selection of fashion accessories, including:

• Handbags

• Shoulder bags

• Crossbody bags

• Top-handle bags

• Hobo bags

• Convertible bags

• Backpacks

• Laptop backpacks

• Wallets

• Wristlets

• Fanny packs

• Fashion accessories such as scarf twillies

Most products are made from synthetic leather and are designed for daily use while remaining budget-friendly. Collections are updated regularly to reflect seasonal trends while maintaining classic silhouettes. [4]

Secosana’s design language focuses on:

• Minimalist and elegant aesthetics

• Neutral and seasonal color palettes

• Lightweight construction

• Functional compartments

• Everyday versatility

Many collections emphasize clean lines, classic shapes, and practical organization, making them suitable for work, school, travel, and casual occasions. [5]

Secosana occupies the affordable mid-market segment of the Philippine fashion accessories industry. Rather than competing in the luxury category, the brand targets consumers seeking fashionable products at accessible prices. [6]

Its products are widely available through:

• Department stores across the Philippines

• The official online store

• Authorized retail partners

The company also operates a store locator to help customers find physical retail locations nationwide. [7]

In 2021, Secosana celebrated its 25th anniversary, highlighting its long-standing relationship with Filipino consumers. The anniversary campaign emphasized the brand’s evolution alongside changing lifestyles while reinforcing its commitment to affordability, functionality, and timeless style. The collection released during this milestone reflected contemporary needs by incorporating accessories suited to everyday life during the pandemic period. [1]

Secosana promotes itself as a proudly Filipino brand that aims to combine:

• Contemporary fashion

• Everyday practicality

• Quality craftsmanship

• Affordable pricing

According to its official messaging, the brand strives to create accessories that accompany women through different stages of life—from school and work to travel and family life. [3]

Secosana products are sold throughout the Philippines via department stores and the brand’s official e-commerce platform. The online store features new arrivals, seasonal collections, promotional offers, and customer support services. [8]

1. Popular Filipino brand celebrates 25 years | BusinessMirror

2. PhilJobNet | Company Details

3. About Us | Secosana Online Store – Secosana Bags & Shoes

4. Secosana: Women’s Handbags, Purses, Wallets, Backpacks, and More – Secosana Bags & Shoes

5. All Products: Bags, Wallets & New Arrivals | Secosana Online Store – Secosana Bags & Shoes

6. SECOSANA® Soho in Small Hobo Bag – Secosana Bags & Shoes

7. Stores | Secosana Online Store – Secosana Bags & Shoes

8. How to Order | Secosana Online Store – Secosana Bags & Shoes