SEPTWOLVES was established in 1990 by entrepreneurs including Zhou Shaoxiong, Zhou Yongwei, Zhou Shaoming, and Chen Pengling in Jinjiang, Fujian, a region famous for producing many of China’s leading apparel companies. The “Seven Wolves” name symbolizes teamwork, strength, loyalty, and perseverance.3

Key milestones in the brand’s history include:

• 1990 – Brand established.
• 1992 – Recognized as a reputable brand in Fujian Province.
• 1993 – Trademark registered internationally.
• 2000 – Released its signature plaid jacket, helping establish the brand as the “King of Jackets.”
• 2004 – Listed on the Shenzhen Stock Exchange, becoming one of Fujian’s earliest publicly traded apparel companies.
• 2015 – Became the first Chinese menswear brand officially invited to participate in Milan Fashion Week.
• 2017 – Acquired the Chinese rights to the Karl Lagerfeld fashion brand as part of its international expansion strategy.

SEPTWOLVES specializes in men’s fashion and accessories. Its product range includes:

• Jackets
• Business suits
• Casual wear
• Shirts and polo shirts
• Trousers and jeans
• Knitwear
• Outerwear
• Leather goods
• Footwear
• Belts
• Wallets
• Bags
• Underwear
• Hats
• Scarves

Although traditionally known for men’s clothing, the company has also expanded into women’s wear, children’s apparel, and licensed fashion products.4

SEPTWOLVES positions itself as a premium Chinese menswear brand that combines contemporary fashion with practical everyday clothing. Its long-running slogan, “Men have more than one side,” reflects the idea that modern men balance multiple roles—professional, family, social, and personal—and the brand aims to provide clothing suitable for each aspect of life.5

The company’s identity emphasizes quality craftsmanship, functional design, Chinese cultural inspiration, international fashion trends, and innovation in jacket technology.

SEPTWOLVES is considered one of China’s largest domestic menswear brands. The company maintains thousands of retail outlets throughout China, extensive e-commerce operations, distribution in multiple international markets, and long-standing leadership in China’s jacket segment. The Financial Times has described SEPTWOLVES as a “household name in China,” and industry reports have consistently recognized the company as a market leader in men’s jackets.

SEPTWOLVES has invested heavily in research and development for outerwear, introducing innovations such as reversible jackets, technical fabrics, weather-resistant materials, lightweight construction, and functional urban apparel. The company states that it helped develop industry standards for jackets in China and has established dedicated laboratories and testing facilities for garment innovation.6

Beginning in the mid-2010s, SEPTWOLVES accelerated its international presence by participating in Milan Fashion Week, collaborating with European designers, expanding overseas trademark registrations, acquiring Chinese licensing rights for the Karl Lagerfeld brand, and building partnerships with international fashion organizations. These efforts were intended to transform SEPTWOLVES from a domestic apparel manufacturer into a globally recognized fashion brand.7

SEPTWOLVES is part of Septwolves Holding Group, a diversified Chinese conglomerate founded in 1990. Beyond apparel, the group has interests in investment, asset management, financial services, cultural and tourism operations, and commercial real estate. The holding group controls several listed companies in China and Hong Kong.8

SEPTWOLVES has received numerous industry recognitions, including:

• Selection as one of China’s most influential fashion brands
• Inclusion in the BrandZ Most Valuable Chinese Brands rankings
• Repeated leadership in China’s men’s jacket market
• Recognition for brand innovation and fashion design
• Participation in major international fashion events, including Milan Fashion Week

Note: “SEPTWOLVES” also exists as the name of a separate Chinese cigarette brand introduced in 1995. The clothing brand and the tobacco brand are distinct businesses, although both originated in Fujian Province.

1. Septwolves (clothing)
2. 七匹狼男装
3. Septwolves
4. Septwolves | www.chinaservicesinfo.com
5. Fujian Septwolves Group Co
6. Septwolves (tobacco)
7. SEPTWOLVES Trademark of FUJIAN SEPTWOLVES GROUP CORPORATION – Registration Number 6101341 – Serial Number 88740668 :: Justia Trademarks
8. SEPTWOLVES Trademark of FUJIAN SEPTWOLVES GROUP CORPORATION – Registration Number 5859605 – Serial Number 79255575 :: Justia Trademarks