The name SGM originally stood for “Susu Gula Minyak” (“Milk, Sugar, Oil”), reflecting the initial nutritional formulation developed to address childhood malnutrition in Indonesia during the 1960s. Over time, the brand evolved significantly beyond its original formula while retaining the well-known SGM name.

Origins (1954–1965)

The origins of SGM trace back to 1954, when the Indonesian government, with support from UNICEF and the Food and Agriculture Organization (FAO), established NV Saridele to improve national nutrition and protein intake.

Following organizational changes in the early 1960s, the company became PN Sari Husada. In 1965, Indonesian pediatric experts collaborated with the company to develop an affordable infant milk formula known as SGM (Susu Gula Minyak) for families requiring accessible nutritional support.

Growth

Throughout the 1970s to the 1990s, SGM expanded its product range from infant formula into nutrition products for toddlers and young children. The company invested in manufacturing facilities in Yogyakarta and Central Java, allowing production to remain largely domestic.

By the late 1990s, PT Sari Husada partnered with international nutrition companies, eventually becoming part of Royal Numico. After Danone acquired Royal Numico in 2007, Sari Husada became part of Danone’s global nutrition business.

SGM offers nutritional products for different stages of childhood and motherhood, including:

• Infant Formula (0–6 months, where permitted by local regulations)
• Follow-on Formula
• Growing-up Milk
• Toddler Nutrition
• Specialized Nutrition
• Maternal Milk for pregnant and breastfeeding mothers

Many formulations include nutrients such as:

• DHA
• Omega-3 and Omega-6 fatty acids
• Iron
• Calcium
• Vitamins
• Minerals
• Dietary fiber or prebiotics (depending on product)

Specific formulations vary by product line and are updated periodically.

SGM products are manufactured in Indonesia by PT Sarihusada Generasi Mahardhika, with production facilities located in:

• Yogyakarta
• Klaten (Central Java)
• Ciracas
• Sentul

The company has emphasized local manufacturing for decades while operating within Danone’s global quality systems.1

SGM is one of Indonesia’s leading pediatric nutrition brands and has historically ranked among the country’s largest infant nutrition brands. It is particularly known for offering products aimed at making child nutrition more affordable for a broad segment of Indonesian families.

The brand focuses on nutrition during the first 1,000 days of life, covering pregnancy through early childhood. Product development incorporates pediatric nutrition research and is aligned with Indonesian food safety and nutrition regulations.

• 1954 – NV Saridele established.
• 1965 – SGM brand launched.
• 1972 – Company renamed PT Sari Husada.
• 1998 – Partnership with Royal Numico.
• 2007 – Danone acquires Royal Numico, making Sari Husada part of Danone.
• Present – Operates as PT Sarihusada Generasi Mahardhika, part of Danone Indonesia.

SGM has been a household name in Indonesia for decades and is recognized for:

• Long-standing presence in the Indonesian nutrition market.
• Broad availability across urban and rural areas.
• Affordable nutritional products.
• Extensive consumer education initiatives related to child nutrition.

Like many infant formula brands, SGM has also been discussed in relation to marketing practices for breast-milk substitutes, an area governed internationally by the WHO International Code and local regulations.

• Danone
• PT Sarihusada Generasi Mahardhika
• Infant formula
• Child nutrition
• Maternal nutrition

SGM is one of Indonesia’s oldest and most influential child nutrition brands. Established in 1965, it originated as an affordable infant milk formula designed to combat childhood malnutrition. Over six decades, it has expanded into a comprehensive nutrition portfolio for infants, toddlers, and mothers while remaining one of Indonesia’s most recognizable nutrition brands under the ownership of PT Sarihusada Generasi Mahardhika, part of Danone.1

1. Sejarah Susu Pertumbuhan SGM & Pemenuhan Gizi Anak Indonesia