Share Treats was established in June 2017, according to the company’s corporate gifting platform. Within two years, it became a notable brand for O2O gifting in the Philippines.4 The underlying concept was to make the traditional act of giving small presents instant, mobile, cashless, and geographically flexible. Rather than requiring physical purchase and delivery, Share Treats digitizes the transaction flow: choose a treat, personalize it, send it digitally, and have the recipient redeem it. The company describes itself as the first in the Philippines to introduce the concept of the “Gifticon”—a digital gift or voucher transmitted electronically and redeemed offline.1 This places Share Treats within the broader shift from conventional gift certificates toward mobile vouchers and digital gifting.

The central product of Share Treats is the Treat, a digital voucher or benefit given from one person to another. Depending on merchant availability and promotions, Treats can represent:

• Food or drinks
• Restaurant offers
• Shopping vouchers
• Entertainment and movies
• Beauty and spa services
• Other lifestyle experiences
• Digital products and selected services

Share Treats describes its offering as “Lifestyle Treats,” explicitly including examples such as food, movies, haircuts, and spa services rather than restricting the platform to food alone.4 This distinction establishes Share Treats fundamentally as a gifting platform rather than merely a food-delivery or coupon app.

The consumer experience follows a structured five-step process:

Step 1: Choose a Treat

Senders select an available product, voucher, or experience. To distinguish the voucher from a standard commercial coupon, users may add a sticker, theme, greeting, or e-card-style message to personalize the gift.1

Step 2: Choose the Recipient

The sender provides the recipient’s mobile number and/or email address and may include a personal message.3

Step 3: Payment

The platform supports multiple payment mechanisms. Current listings identify support for mobile load, GrabPay, GCash, Maya, and credit/debit cards.5 Load and postpaid-credit payment options are also available.5

Step 4: Digital Delivery

Recipients receive confirmation and the Treat code via channels such as SMS or email.3

Step 5: Redemption

The recipient presents or uses the digital Treat code at a participating merchant. This constitutes the online-to-offline aspect of the business: purchasing occurs digitally while value consumption happens in a physical environment.

The Gifticon serves as the digital equivalent of a physical gift certificate. By transmitting gifts electronically rather than via paper coupons, the model offers distinct advantages. For givers, it eliminates physical delivery, allows instant sending regardless of location, enables spontaneous gifting, and simplifies transactions through digital payment. For recipients, it removes the need to collect physical items, allows redemption at eligible merchants, and ensures utility over decorative value. Share Treats explicitly connects its business model to this Gifticon concept and casual gifting.3

Share Treats acts as a digital distribution and gifting layer connecting consumers with participating brands rather than creating products directly. Historically, the platform has listed brands such as 7-Eleven, AirAsia, Auntie Anne’s, Baskin-Robbins, Chowking, Coffee Bean, Greenwich, Jollibee, McDonald’s, Petron, Starbucks, Steam, Yoshinoya, and Zalora, among others, though selection varies over time.4 The operational flow connects merchants to the Share Treats platform, then to senders and recipients, culminating in merchant redemption. This structure provides merchants with customer acquisition channels while supplying Share Treats with a diverse gift catalog.

A key proposition of the platform is nationwide redemption, allowing recipients to use vouchers at convenient branch locations rather than being tied to the sender’s geography.4 This addresses common logistical challenges in physical gifting. Furthermore, Share Treats differentiated itself early through alternative payment methods, specifically promoting “No Credit Card Required” functionality by accepting mobile airtime/load.4 This was strategically significant in the Philippine market where mobile load served as a widespread form of digital value. The platform has since evolved into a broader digital-payment ecosystem supporting mainstream methods like GCash, Maya, GrabPay, and cards alongside load-based payments.5

Share Treats operates a dedicated mobile application called SHARE TREATS. As of 2026, the Android version lists 1M+ downloads on Google Play, with Share Treats Innovation Corporation identified as the developer.5 The app facilitates the full user journey: selecting a Treat, adding stickers/cards/greetings, choosing a recipient, paying via supported methods, and sending the gift. The Google Play listing was updated in June 2026 to include Apple/Google social login.5 An iPhone version is also available through the App Store.6

Beyond consumer-to-consumer gifting, the company operates Biz Treats, a B2B digital gifting and rewards platform focused on employee and customer engagement. Stated use cases include employee satisfaction and retention, workforce motivation, recruitment, sales incentives, customer appreciation, loyalty programs, marketing campaigns, and brand awareness. The corporate offering is described as a suite designed to digitize traditional gifting and rewarding.4 The workflow involves signing up, topping up a wallet, and sending Treats. This infrastructure serves both individual users sending small gifts and companies distributing bulk employee rewards.

Share Treats positions itself as a multinational O2O casual mobile commerce company with vision extending across Southeast Asia.2 Corporate materials reference operations in both the Philippines and Indonesia, with an ecosystem integrating regional platforms such as GCash, Maya/PayMaya, Grab, Lazada, Shopee, GoPay, DANA, and OVO. The company claims partnerships involving major channels and payment platforms across the region and cites an ecosystem of 10,000+ participating stores nationwide.4 Its broader ambition combines digital gifting, mobile payments, merchant distribution, and Southeast Asian commerce.

The ecosystem includes Lucky Treats, a gamified component where users utilize Clover points to obtain Lucky Treats and potentially win digital vouchers or featured prizes.1 The 2026 Lucky Treats campaign runs from January 15 through December 31, 2026, with mechanics specifying point accumulation through purchases.1 The main site also features a Lucky Wheel, adding an engagement layer to the shopping experience. These features represent a shift toward combining gifting with rewards, loyalty, and gamification.

The brand philosophy centers on the idea that “Anyone can share treats,” emphasizing that gifting need not be reserved for major occasions like birthdays or holidays. Instead, Share Treats promotes casual gifting of coffee, food, movies, or small experiences without requiring special events.1 Positionally, the platform sits at the intersection of gift cards, e-commerce, mobile payments, food and beverage, loyalty/rewards, social gifting, O2O commerce, and corporate incentives. A comprehensive description defines it as a digital O2O gifting and rewards platform enabling consumers and businesses to send redeemable experiences, products, and incentives through mobile and digital channels.

Share Treats operates as an intermediary aggregating merchants, senders, recipients, and payment channels. Merchants supply products and experiences; Share Treats digitizes, packages, distributes, and manages the Treat; payment providers facilitate transactions; senders purchase; and recipients redeem. This creates a network effect where increased merchant utility attracts consumers, and a larger consumer base attracts merchants. Operationally, Stickers and e-Cards are defined as products sold by Share Treats Innovation with specific validity periods; expired vouchers are generally not compensated.1 Consumers purchase specific digital entitlements subject to redemption conditions and merchant-specific terms.

The Share Treats ecosystem comprises several integrated layers:

• Consumer Layer: SHARE TREATS app for individual digital gifting.
• Merchant Layer: Participating restaurants, retailers, entertainment venues, and lifestyle brands.
• Payment Layer: GCash, Maya, GrabPay, cards, mobile load, and other channels.
• Corporate Layer: Biz Treats for employee and customer engagement.
• Loyalty/Gamification Layer: Clover points, Lucky Treats, and Lucky Wheel.

Public information indicates Share Treats employs approximately 11–50 employees with headquarters in Makati.2 The Android app reports 1M+ downloads and roughly 2,570 reviews, while the iOS App Store maintains substantial ratings.5 The company claims a network exceeding 10,000 participating stores nationwide.4 These figures represent company or marketplace-reported data rather than independently audited metrics. User experiences vary; while many praise convenience and cashless redemption, others cite issues with product/voucher availability, customer service response times, or transaction problems.5 Experience quality depends heavily on merchant inventory, voucher rules, payment systems, and redemption processes.

Share Treats aligns with key characteristics of the Philippine market, including strong mobile phone usage, familiarity with mobile load, rapid e-wallet adoption, a large food-and-beverage sector, a strong social culture of giving, widespread SMS/messaging use, extensive retail chains, and growing digital voucher acceptance. Its early support for mobile load as a payment mechanism was strategically significant, enabling digital gifting without requiring traditional credit cards.4 From a business perspective, the company intersects major trends: cashless commerce, mobile-first gifting, O2O commerce, experience-based gifting, loyalty/rewards, corporate engagement, and regional commerce expansion.

The company is formally identified as Share Treats Innovation Corporation. Public corporate information places its headquarters at Units 501 & 504, 5th Floor, BDO Equitable Tower, 8751 Paseo de Roxas, Bel-Air, Makati 1209, Metro Manila, Philippines.5 LinkedIn describes the entity as privately held and operating in IT services/consulting and digital commerce.2

1. Share Treats
2. Share Treats Innovation | LinkedIn
3. SHARETREATS
4. SHARETREATS
5. SHARE TREATS – Apps on Google Play
6. ‎SHARE TREATS App – App Store