One of the most definitive public records concerning SHIKICK is its United States trademark registration. The SHIKICK word mark was filed on December 17, 2020, under serial number 90391458. The applicant and owner listed in this record is Shanghai Zhanyong Information Technology Co., Ltd. 1

The original trademark specification covered household and kitchen-related products, including:

• Chopping boards
• Cutting boards
• Frying pans
• Kitchen containers
• Strainers

These products were classified under International Class 21, a broad category encompassing household and kitchen utensils, containers, brushes, cleaning articles, glassware, and related goods. 2

Trademark records indicate that SHIKICK was first used in commerce in the United States in December 2020. It was subsequently approved for publication and published for opposition in December 2021. 3

While this provides a documented starting point for the brand name, it does not confirm that the current marketplace operations began in 2020 or that all products currently sold under the name originate from the same legal entity.

U.S. trademark documentation links SHIKICK to Shanghai Zhanyong Information Technology Co., Ltd. This company also appears in trademark records for other brands, such as GIFTHUB and OKHOBBY, suggesting involvement in developing or registering multiple consumer product brands.

However, public sources do not provide sufficient reliable information to construct a conventional corporate profile for Shanghai Zhanyong Information Technology Co., Ltd. comparable to major publicly traded consumer goods companies. Therefore, SHIKICK is more accurately described as an e-commerce-oriented consumer brand with Chinese corporate and trademark connections, rather than as a large traditional manufacturer.

The defining characteristic of SHIKICK is the breadth of its catalogue. Its marketplace presence spans numerous unrelated categories.

Kitchen and dining

SHIKICK retails various kitchen-related items, including:

• Food tongs
• Kitchen utensils
• Food storage products
• Reusable straws
• Cup lids
• Thermal cups
• Kitchen aprons
• Sink filters
• Grilling accessories
• Tea filter bags
• Food gloves

Marketplace listings feature items such as SHIKICK 304 stainless steel insulated mini cups, replacement cup lids, reusable stainless steel straws, food tongs, and kitchen aprons.

Household and organisation

General home utility constitutes another major category. Products associated with the brand include:

• Storage organisers
• Furniture protection pads
• Anti-slip products
• Cleaning accessories
• Household containers
• Protective materials
• Miscellaneous home improvement accessories

For example, SHIKICK storage drawers are marketed as stackable plastic organisers suitable for general storage and jewellery organisation.

Travel and outdoor use

The brand also appears in travel-oriented categories, offering:

• Luggage accessories
• Backpack accessories
• Tent accessories
• Travel straps
• Multipurpose fastening equipment

Listings describe SHIKICK multipurpose straps for luggage, tents, and backpacks, available in various quantities.

Sports

The catalogue extends to sports accessories. One example is a SHIKICK overgrip marketed for pickleball players, which emphasises cushioning and ventilation.

Small tools and miscellaneous goods

The brand name is attached to various utility products, including electrical and mechanical accessories. Marketplace listings have included items such as a SHIKICK 12V solenoid.

This extensive range suggests that SHIKICK operates less like a conventional specialist brand and more like a multi-category marketplace brand or private-label system.

A primary indicator of SHIKICK’s current commercial activity is the SHIKICK MALL Online store on Shopee Vietnam. The store’s catalogue contains a vast number of listings spanning household, kitchen, lifestyle, travel, sports, and miscellaneous categories. At the time of indexing, the store displayed approximately 19,900 products/listings, a 4.7 rating, and over 10,000 followers.

The store description highlights:

• Availability from existing inventory
• Fast dispatch
• Inspection prior to shipping
• Broad product variety
• Affordable prices
• Delivery times generally spanning several days

These characteristics reinforce the view that SHIKICK’s business model is heavily tied to online marketplace retail rather than conventional physical retail.

Based on available evidence, SHIKICK follows a broad private-label/e-commerce model. Rather than focusing on a distinctive technological product, the brand appears on many relatively inexpensive everyday items. Key characteristics of this strategy include:

1. Wide SKU selection: The same brand appears across kitchenware, storage, travel accessories, sports gear, and small hardware.
2. Marketplace-first distribution: Shopee serves as a critical sales channel, particularly in Vietnam. The brand’s marketplace store is significantly more visible online than any standalone corporate website.
3. Affordable positioning: Many SHIKICK products are priced competitively for the mass-market e-commerce segment.
4. Product-oriented marketing: Listings typically emphasise individual product functionality, price, specifications, and use cases rather than brand philosophy or heritage.

Unlike brands such as IKEA, Nike, or Muji, SHIKICK does not appear to possess a highly developed public-facing identity centred on a specific lifestyle philosophy. Instead, its identity is built around practical concepts: variety, affordability, and everyday usefulness.

Products tend to address small, practical needs such as organising possessions, protecting furniture, food preparation, storage, travel, exercise, cleaning, or improving household tasks. This positions SHIKICK as a general-purpose value brand.

It is necessary to distinguish between brand ownership and manufacturing. While trademark records identify Shanghai Zhanyong Information Technology Co., Ltd. as the SHIKICK trademark owner/applicant, this does not prove that the company manufactures every SHIKICK product itself.

Given the diversity of products sold under the name, it is plausible that SHIKICK relies on a combination of third-party manufacturers, OEM/ODM suppliers, private-label production, and marketplace-oriented sourcing. However, public sources do not provide sufficient evidence to specify which factories manufacture SHIKICK products. Claims stating that all products are manufactured in a specific facility would be speculative.

The most visible retail presence for SHIKICK is within Southeast Asian e-commerce, particularly in Vietnam. Shopee Vietnam hosts numerous SHIKICK listings, and the SHIKICK MALL store maintains a substantial catalogue there.

The existence of a U.S. trademark application indicates that the brand name has been positioned for the U.S. market from an intellectual property perspective. However, this does not necessarily imply that the United States is currently a major sales market.

The documented U.S. trademark provides an identifiable legal record for the brand:

• Trademark: SHIKICK
• Serial number: 90391458
• Application date: December 17, 2020
• Applicant: Shanghai Zhanyong Information Technology Co., Ltd.
• Class: International Class 21
• Original goods: Household and kitchen utensils/containers and related goods 1

The trademark record specifically states that “Shikick” has no meaning in a foreign language, indicating that the word was treated as a coined brand term rather than a conventional foreign-language word. 2

SHIKICK occupies a segment between generic unbranded marketplace products and established consumer brands.

The brand’s competitive advantage appears to be breadth and accessibility rather than prestige or technological exclusivity.

The apparent target customer is the mass-market online shopper seeking inexpensive, practical products. Typical use cases include:

• Improving household organisation
• Replacing inexpensive kitchen accessories
• Purchasing travel accessories
• Buying small household tools
• Finding affordable lifestyle products
• Purchasing novelty or convenience items
• Trying products without paying premium-brand prices

The breadth of the catalogue allows the brand to reach multiple demographic groups rather than focusing on a narrowly defined consumer base.

Evidence from Shopee suggests that SHIKICK has achieved meaningful marketplace traction in Vietnam. The SHIKICK MALL storefront has displayed thousands of products, a rating of approximately 4.7/5, and a large follower base.

Individual products also show substantial sales volumes and positive ratings. Indexed listings include SHIKICK household and lifestyle products with hundreds or thousands of reported sales. These figures should be interpreted as marketplace-specific performance indicators rather than evidence of total global sales or overall corporate revenue.

Based on available evidence, SHIKICK should not be automatically described as:

• A major multinational manufacturer
• A specialist kitchenware company
• A sports equipment company
• A premium lifestyle brand
• A technology company
• A single-product brand

Its catalogue is too diverse for these descriptions to accurately capture its current marketplace identity.

SHIKICK is best understood as a broad, affordable consumer goods brand operating heavily through online marketplaces. Its documented trademark history dates to 2020, when Shanghai Zhanyong Information Technology Co., Ltd. filed the SHIKICK trademark in the United States for household and kitchen products. 1

Since then, the name has appeared across a much broader collection of products, particularly on Southeast Asian e-commerce platforms. The modern SHIKICK marketplace catalogue encompasses kitchenware, household products, storage, travel accessories, sports accessories, tools, and other everyday goods.

1. SHIKICK Trademark Application of Shanghai Zhanyong Information Technology Co., Ltd. – Serial Number 90391458 :: Justia Trademarks
2. Shanghai Zhanyong Information Technology Co., Ltd. Trademarks Page 1 :: Justia Trademarks
3. Browse December 17, 2020 Trademarks by Filing Date :: Trademark Resources :: Justia Trademarks