sImple Modern(sIm) is an American consumer-goods and drinkware company headquartered in Moore, Oklahoma. Founded in 2015 by Mike Beckham, Bryan Porter, and Micah Ames, the company is best known for insulated water bottles, tumblers, travel mugs, and other everyday lifestyle products [1]. It operates under the business entity Real Value LLC and remains privately held [3].

The company distinguishes itself through functional product design, accessible pricing, extensive licensed character and sports designs, and a philanthropy-focused business model. Its stated mission is “to give generously,” with the company committing at least 10% of annual profits to nonprofit organizations [1].

The company describes itself as an Oklahoma-owned, mission-driven, and values-based consumer-goods business [3].

Founding

sImple Modern(sIm) was established on September 23, 2015, by Mike Beckham, Bryan Porter, and Micah Ames [1]. The founders created the company around the concept that a consumer-products business could simultaneously pursue commercial success and substantial charitable giving. Unlike many venture-backed consumer brands, sImple Modern(sIm) began without outside investors. In a 2025 anniversary letter, co-founder and CEO Mike Beckham described the company as having been built from the ground up, noting its survival through the COVID-19 pandemic, supply-chain disruptions, and broader economic challenges.

First products and e-commerce

The company’s first water bottle was manufactured in March 2016. sImple Modern(sIm) initially operated primarily as an e-commerce brand, including sales through Amazon. This early focus on online retail allowed the company to develop a direct relationship with consumers before expanding substantially into physical retail channels.

Expansion into retail

In 2017, sImple Modern(sIm) expanded into brick-and-mortar retail through Sam’s Club and Walmart. The company also developed a university licensing program involving more than 100 universities. Target became another major retail partner in 2018.

The company subsequently expanded its licensed-product portfolio to include major entertainment and sports properties such as the NFL, NHL, NBA, and MLB, as well as Disney, Marvel, Lucasfilm, Paramount, Hasbro, and Warner Bros. This licensing strategy became central to the brand’s ability to combine basic drinkware designs with recognizable characters, teams, universities, and entertainment franchises.

sImple Modern(sIm) experienced substantial growth during the late 2010s and early 2020s. According to the company’s chronology:

• 2015: sImple Modern(sIm) is founded.
• 2016: First bottle is manufactured; sales begin via Amazon.
• 2017: Retail expansion begins, including Sam’s Club and Walmart.
• 2018: Major sports and entertainment licensing relationships expand.
• 2021: The company sells its five-millionth bottle.
• 2021: First annual Giving Summit is held.
• 2022: Domestic manufacturing facility opens in Oklahoma City.
• 2023: The company sells its 10-millionth water bottle.
• 2024: Expansion into Europe.
• 2024: Retail network grows to more than 10,000 storefronts.
• 2024: Manufacture of the 50-millionth cup.
• 2024: Cumulative charitable giving exceeds $10 million [1].

The company states its Oklahoma manufacturing investment exceeded $6 million, with the facility focused on plastic water bottles.

Although sImple Modern(sIm) began primarily as a water-bottle company, its product portfolio has expanded considerably.

Drinkware

Insulated drinkware remains the most recognizable category. Product families have included:

• Summit bottles
• Trek tumblers
• Mesa drinkware
• Voyager bottles
• Classic bottles
• Travel mugs and cups
• Children’s bottles and drinkware
• Various limited-edition and licensed collections

The custom-business catalog includes the Summit, Mesa Loop, Trek, Trek Pivot, Voyager, Classic, and Mesa lines [2].

Lifestyle products

sImple Modern(sIm) has expanded beyond conventional bottles and cups into products such as:

• Food-storage products
• Lunch-related products
• Bags and backpacks
• Coolers
• Accessories
• Other everyday lifestyle goods

This represents an evolution from a specialized drinkware company toward a broader consumer-lifestyle brand.

A central characteristic of the visual identity of sImple Modern(sIm) is minimalism. The company uses relatively restrained branding on many products rather than covering them with oversized corporate logos. Former executive Bryan Porter has described this minimalist approach as consistent with the name, noting that the short-form “s|m” branding is used on products [3].

This creates a contrast where the product form is generally simple, while available surface designs are highly varied. A plain stainless-steel or monochrome bottle can therefore coexist with products featuring Disney characters, sports teams, universities, or other licensed artwork.

Name

The name sImple Modern(sIm) communicates two principal ideas:

• Simple: Functional, uncomplicated, and relatively minimalist product design.
• Modern: Contemporary styling, colors, and lifestyle-oriented branding.

The company uses the abbreviated “s|m” identity on its products [3]. References to “sIm” appear to be informal interpretations or stylizations rather than the principal official abbreviation.

“Good Everywhere™”

sImple Modern(sIm) currently uses “Good Everywhere™” as a major brand message, connecting the physical usefulness of its products with the company’s charitable mission [1]. The concept suggests that purchasing and using the products contributes to positive outcomes beyond the individual customer.

Philanthropy is a distinctive aspect of the corporate identity of sImple Modern(sIm). The company gives at least 10% of annual profits to nonprofit organizations, describing this not merely as a corporate-social-responsibility program but as the fundamental reason the company exists [1].

Charitable giving focuses on five broad areas:

1. Clean drinking water
2. Education
3. Marginalized communities
4. Human trafficking prevention
5. Homelessness

The company reports partnerships with more than 100 nonprofits and, by 2024, had given more than $10 million to nonprofit organizations [1]. Listed giving partners include Water4, Restore OKC, Positive Tomorrows, City Care, The Spero Project, YWCA, and Make-A-Wish Oklahoma.

Giving Summit

Beginning in 2021, sImple Modern(sIm) established an annual Giving Summit. The event provides dedicated time for employees to learn about nonprofit organizations and consider how the company can support them, reinforcing the integration of philanthropy into organizational culture.

sImple Modern(sIm) has developed an extensive licensing strategy. Partnerships have included properties from:

• Disney
• Marvel
• Lucasfilm
• Paramount
• Hasbro
• Warner Bros.
• NFL
• NBA
• NHL
• MLB
• Universities and colleges

These licenses allow the company to apply familiar intellectual properties to existing bottle and tumbler designs. For consumers, this creates a distinction between core product architecture and surface-level design, enabling the same fundamental product type to be sold in numerous themes.

sImple Modern(sIm) originally developed through e-commerce but subsequently became a major retail brand. Major retail relationships include:

• Amazon
• Walmart
• Target
• Sam’s Club
• Kroger
• Whole Foods
• Kohl’s
• Costco

By 2024, the company reported distribution through more than 10,000 retail storefronts [1]. The distribution model combines direct and e-commerce sales, large-scale retail distribution, licensed products, and custom corporate merchandise.

sImple Modern(sIm) operates a dedicated custom-products business. Customers and organizations can customize drinkware through:

• Laser engraving
• Color printing
• Custom colors
• Custom wraps
• Fully bespoke designs

Fully customized designs are available for bulk orders of 500 units or more [2]. The custom business targets organizations such as companies, schools, nonprofits, sports organizations, and event organizers.

sImple Modern(sIm) is associated with Real Value LLC, an Oklahoma-based company. Canadian trademark records identify the owner as Real Value LLC dba Simple Modern, with an address in Moore, Oklahoma. The company remains privately held, and LinkedIn lists its headquarters in Moore, Oklahoma, identifying its industry as retail [3].

Mike Beckham is a co-founder and chief executive officer of sImple Modern(sIm). In his 10th-anniversary letter, Beckham described the company as having reached approximately $200 million in annual company value or revenue scale after its first decade, emphasizing that the organization grew without outside investors. The other original founders are Bryan Porter and Micah Ames.

sImple Modern(sIm) has historically utilized international manufacturing while investing in domestic production. In September 2022, the company opened a manufacturing facility in Oklahoma City, primarily focused on plastic water bottles, with an investment exceeding $6 million. The combination of international and domestic production forms part of the company’s broader supply and manufacturing strategy.

Although founded and developed primarily in the United States, sImple Modern(sIm) has expanded internationally. The company launched more extensively in Europe in 2024, offering more than 100 products—including the Trek, Summit, Classic, and Voyager lines—for European customers. The company states it serves customers in all 50 U.S. states and eight countries.

sImple Modern(sIm) occupies a space between inexpensive mass-market drinkware and higher-priced premium lifestyle brands. Its competitive proposition includes premium-looking design, practical functionality, accessible pricing, extensive licensed designs, and charitable giving. This positioning allows the brand to compete through aesthetic variety and brand purpose as well as product specifications.

Products are particularly recognizable in the insulated tumbler and reusable-water-bottle market, where purchasing decisions often rely on insulation performance, appearance, portability, price, and brand identity.

The philosophy of sImple Modern(sIm) comprises four interconnected components:

Function

Products are designed for ordinary, repeated use, such as carrying water, coffee, or other beverages throughout the day.

Design

The brand emphasizes clean forms and a relatively minimalist corporate identity while offering many colors, patterns, and licensed designs.

Accessibility

sImple Modern(sIm) has historically positioned products at prices intended to be accessible to a broad consumer audience rather than exclusively to luxury or premium buyers.

Generosity

The company treats charitable giving as a central component of its corporate identity rather than an occasional campaign, encapsulated by the statement: “We exist to give generously” [1].

These milestones are based primarily on published corporate history [1].

sImple Modern(sIm) demonstrates how a straightforward consumer product—the reusable bottle or tumbler—can serve as the foundation of a larger lifestyle brand. Its development reflects several broader trends in modern consumer goods:

• The growth of reusable drinkware.
• The rise of direct-to-consumer and Amazon-native brands.
• The importance of social-media-friendly product aesthetics.
• The popularity of licensed consumer products.
• Consumer interest in purpose-driven businesses.
• The convergence of everyday utility products and lifestyle branding.

Rather than relying on a single iconic product, sImple Modern(sIm) has built a product ecosystem around drinkware, bags, food storage, and related everyday goods.

A key differentiator for sImple Modern(sIm) is the incorporation of charitable giving into the company’s stated purpose. While many consumer brands run charitable campaigns or limited philanthropic programs, sImple Modern(sIm) states that giving is why the company exists, with annual commitments tied directly to profits [1].

Consequently, the brand sells both a physical product and a narrative about what the purchase helps accomplish. This combination is central to the company’s identity.

As of 2026, sImple Modern(sIm) describes itself as a major drinkware and consumer-goods company with products sold throughout the United States and internationally. The company has expanded far beyond its original water-bottle business while retaining drinkware as its core category.

The company’s 10th-anniversary account states it surpassed $10 million in charitable giving to more than 1,000 nonprofit partners and grew into a company valued at approximately $200 million by its tenth year. Its current identity is that of an Oklahoma-founded consumer brand built around everyday drinkware and lifestyle products, minimalist design, broad licensing, accessible pricing, and a corporate mission centered on charitable giving [4].

1. Good Everywhere – Simple Modern
2. About Us Page – Simple Modern
3. Simple Modern | LinkedIn
4. About Us – Simple Modern