Although the SOHOME brand itself was introduced in 2023, its roots extend back more than 80 years through the Samorano family’s involvement in furniture manufacturing in the Brazilian state of Paraná. The company’s heritage began in 1940, when Miguel Samorano entered the furniture business. Over four generations, the family expanded its expertise in furniture production and design. [1]

Major milestones include:

• 1940 – Miguel Samorano begins the family’s furniture business.

• 1974 – Antônio and Antônia Samorano establish a custom furniture company.

• 1998 – Century, the group’s first furniture brand, is founded.

• 2017 – The company begins exporting products internationally.

• 2018 – Fourth-generation leaders Julio Cesar and Nathalia Samorano assume management.

• 2020 – Harmony Studio joins the group.

• 2023 – Design Lab is established, and the SOHOME brand is officially launched. [1]

SOHOME operates under the SoHome Group, a Brazilian furniture and design company that develops multiple brands serving different market segments. The group’s business focuses on industrial manufacturing, product development, interior design, and innovation in residential furniture. [1]

The company emphasizes:

• Proprietary furniture design

• Manufacturing excellence

• Customer-focused product development

• Sustainable industrial practices

• Continuous research through its Design Lab [1]

SOHOME offers furniture designed for modern residential interiors, including:

• Sofas

• Dining tables

• Chairs

• Beds

• Bedroom furniture

• Storage furniture

• Home décor accessories

• Living room collections

• Dining room collections [1]

Its products emphasize:

• Contemporary styling

• Functional design

• Comfort

• Premium materials

• Long-lasting construction [1]

SOHOME’s design philosophy centers on creating homes that balance aesthetics, comfort, and everyday functionality. The brand combines industrial expertise with proprietary product development to produce furniture that reflects modern living while maintaining durability and timeless appeal. The company also operates a Design Lab, dedicated to:

• Product research

• Furniture innovation

• Prototype development

• Material exploration

• Design improvement [1]

SOHOME is one of several brands within the SoHome Group. Other brands include:

• Century – Premium furniture focused on comfort.

• Pontovírgula – Minimalist and functional furniture.

• Design Lab – Research and product development division.

• Sequoia – Real estate and development business. [1]

The SoHome Group expanded into international markets in 2017, exporting its furniture products to customers outside Brazil. The launch of SOHOME further strengthened the group’s strategy of offering internationally competitive furniture with Brazilian design and manufacturing expertise. [1]

SOHOME aims to create furniture that enhances everyday living through thoughtful design, craftsmanship, and innovation. The brand focuses on delivering products that combine beauty, comfort, and functionality while continuing the Samorano family’s long-standing tradition in the furniture industry. [1]

• SoHome Group

• Century

• Pontovírgula

• Design Lab

• Brazilian furniture industry

1. Our History – SoHome