Soundcore was introduced in 2014 as Anker’s dedicated audio brand with the release of its first Bluetooth speaker. The brand quickly gained popularity by offering high-quality sound at prices significantly lower than many premium competitors.

In 2017, the original Soundcore Bluetooth speaker became one of Amazon’s best-selling portable speakers, helping establish the brand internationally. That same year, Soundcore launched its first Kickstarter campaign for true wireless earbuds. [2]

Since then, Soundcore has expanded into multiple audio categories, including:

• True wireless earbuds (TWS)

• Over-ear wireless headphones

• Open-ear earbuds

• Portable Bluetooth speakers

• Home audio speakers

• Sleep earbuds

• Audio eyewear

In 2022, the company introduced a refreshed visual identity with a new logo and the slogan “Sounds Good, Live Good.” Later branding evolved to “Sound On. Move On.” in several regions. [2]

Soundcore is one of several consumer brands operated by Anker Innovations, alongside:

• Anker (charging products)

• Eufy (smart home)

• Nebula (projectors)

• AnkerWork (office accessories)

Anker Innovations was founded in 2011 and has grown into one of China’s leading global consumer electronics companies, selling products in more than 100 countries and serving over 100 million users worldwide. [1]

Wireless Earbuds

Soundcore is best known for its true wireless earbuds, offering models across entry-level and premium segments.

Popular series include:

• Liberty

• Space A

• P Series

• AeroFit

• Sleep A

Key features often include:

• Active Noise Cancellation (ANC)

• Adaptive ANC

• Transparency Mode

• LDAC Hi-Res Audio

• Multipoint Bluetooth

• Wireless charging

• AI-enhanced microphones

• Long battery life

Headphones

Soundcore’s over-ear headphones are designed for travel, work, and everyday listening.

Major series include:

• Space Series

• Life Series

• Q Series

Common features include:

• Hybrid ANC

• Hi-Res Wireless Audio

• Wear detection

• Custom EQ

• Multi-device pairing

Bluetooth Speakers

Soundcore produces portable Bluetooth speakers ranging from compact travel speakers to powerful party speakers.

Popular families include:

• Motion

• Boom

• Select

Features include:

• BassUp technology

• IPX waterproof ratings

• Long battery life

• Stereo pairing

• PartyCast and PartyCast 2.0

Sleep Audio

The Sleep series is designed specifically for nighttime comfort and sleep tracking.

Features include:

• Ultra-small earbuds

• Sleep monitoring

• White noise playback

• Snore masking technology

• Side-sleeper comfort

Soundcore develops several proprietary audio technologies, including:

• HearID – Personalized sound profiles based on hearing tests.

• BassUp – Dynamic bass enhancement.

• LDAC Support – High-resolution Bluetooth audio codec developed by Sony.

• Hybrid Active Noise Cancellation – Multiple microphones reduce environmental noise.

• PartyCast – Connects multiple compatible speakers for synchronized playback.

• AI Noise Reduction – Improves voice clarity during phone calls.

• Spatial Audio – Immersive 3D sound with optional head tracking on select models. [1]

Earbuds

• Liberty Series

• Space A Series

• P Series

• AeroFit Series

• Sleep Series

Headphones

• Space Q Series

• Life Q Series

Speakers

• Motion Series

• Boom Series

• Select Series

Over the years, Soundcore products have received numerous industry awards, including:

• CES Innovation Awards

• iF Design Awards

• Recommendations from Grammy Award-winning music producers for the Liberty 2 Pro

• Best-selling headphone and speaker rankings on Amazon in multiple markets [2]

Soundcore’s philosophy centers on making premium-quality sound accessible to a wider audience. Rather than competing solely in the luxury audio segment, the brand emphasizes innovation, affordability, and user-focused features such as customizable sound profiles, long battery life, and advanced noise cancellation. Its branding encourages users to integrate quality audio into everyday life through slogans such as “Sounds Good, Live Good” and “Sound On. Move On.” [2]

Soundcore primarily competes in the mid-range consumer audio market against brands such as:

• JBL

• Sony

• Nothing

• Beats

• Skullcandy

• Edifier

• EarFun

The brand is especially recognized for offering features such as ANC, LDAC support, customizable EQ, and long battery life at prices often lower than those of premium competitors. [3]

Soundcore products are sold through:

• Official regional Soundcore websites

• Major online retailers

• Electronics stores

• Authorized distributors in North America, Europe, Asia, Australia, and many other regions

Its products are available in more than 100 countries through Anker’s global distribution network. [1]

1. About Soundcore Philippines | Hear It. Feel It.

2. soundcore brand

3. “Overall performance is high enough to make you wonder if it’s really worth spending any more”: Soundcore Space 2 headphones review