About SukiGrocer
SukiGrocer is a Philippine online grocery and e-commerce brand operated by Sarisuki Stores Inc. The platform specialises in delivering fresh produce, meat, pantry staples, household essentials, and other grocery items directly to consumers. It positions itself as a value-focused service that combines competitive pricing with next-day delivery in serviceable areas, whilst sourcing many fresh products directly from local farmers and suppliers.1
Overview
| Category | Details |
|---|---|
| Company | Sarisuki Stores Inc. |
| Brand | SukiGrocer |
| Industry | E-commerce, Online Grocery, Retail |
| Founded | Brand introduced as a consumer grocery platform after the evolution of SariSuki |
| Headquarters | Muntinlupa City, Metro Manila, Philippines |
| Service Area | Metro Manila and selected nearby areas |
| Business Model | Online grocery delivery |
| Mobile App | Android and iOS |
History
SukiGrocer originated from SariSuki, a Philippine agritech startup established in 2020 with the mission of improving access to affordable fresh food while creating better market opportunities for local farmers and community resellers.
Initially, SariSuki focused on community group buying, allowing neighbourhood “community leaders” to aggregate grocery orders for residents. As the company expanded, it developed a direct-to-consumer grocery platform under the SukiGrocer brand.
The company later rebranded its consumer shopping app from SariSuki to SukiGrocer, emphasising a broader grocery shopping experience while continuing to leverage SariSuki’s agricultural sourcing network. Existing users of the SariSuki app were migrated to the new SukiGrocer platform.1
Business Model
SukiGrocer operates as an online grocery marketplace with vertically integrated sourcing for many fresh products.
Its business model includes:
- Direct sourcing from farmers
- Partnerships with manufacturers and suppliers
- Digital ordering through mobile app and website
- Next-day grocery delivery
- Promotional campaigns and loyalty incentives
- Marketplace presence on platforms such as Lazada, Shopee, and TikTok Shop
The company states that reducing intermediaries helps lower food costs while improving freshness and reducing waste.2
Products
SukiGrocer offers thousands of grocery products across multiple categories, including:
- Fresh vegetables
- Fresh fruits
- Rice
- Eggs
- Meat
- Poultry
- Seafood
- Dairy products
- Frozen food
- Bread
- Snacks
- Beverages
- Household supplies
- Personal care products
- Cleaning products
- Baby products
- Pet supplies
According to the company, its catalogue contains over 4,000 SKUs sourced from numerous suppliers nationwide.
Mobile Application
SukiGrocer maintains mobile applications for both Android and iOS.13
Key features include:
- Grocery browsing
- Search functionality
- Flash sales
- Promotional vouchers
- Order tracking
- Multiple payment methods
- Delivery scheduling
- Personalised offers
- Customer support
The app has surpassed 500,000 downloads on Google Play.3
Delivery Services
SukiGrocer provides:
- Next-day delivery for eligible orders
- Cash on Delivery (COD)
- Credit card payments
- E-wallet payments
- Home delivery
- Website and app ordering
Orders placed before the daily cutoff are generally processed for next-day delivery within supported locations.4
Supply Chain
A defining aspect of SukiGrocer is its sourcing strategy.
The company states that it works directly with:
- Farmers
- Agricultural cooperatives
- Buying stations
- Food manufacturers
- National suppliers
This approach aims to:
- Reduce supply chain costs
- Improve produce freshness
- Minimise food waste
- Increase farmer income
- Make groceries more affordable for consumers2
Technology
The SukiGrocer platform includes:
- Mobile commerce application
- E-commerce website
- Digital payment integration
- Inventory management
- Delivery tracking
- Customer account management
- Promotional voucher system
The company continues to update the platform with new features and performance improvements.3
Customer Experience
SukiGrocer emphasises three primary value propositions:
- Complete – a broad assortment of grocery products.
- Sulit – competitive pricing, discounts, and vouchers.
- Convenient – online ordering with home delivery.
The company also offers app-exclusive promotions, flash sales, cashback campaigns, and new-user incentives.3
Mission
SukiGrocer’s broader mission, inherited from SariSuki, is to improve the Philippine food ecosystem by:
- Supporting local farmers
- Making fresh food more affordable
- Increasing accessibility to groceries
- Building a more efficient agricultural supply chain
Its vision emphasises creating value for both food producers and consumers.
Funding and Growth
SariSuki, the company behind SukiGrocer, has been recognised as one of the Philippines’ notable agritech startups. Since its establishment, it has secured more than US$25 million in funding from local and international investors to expand its technology, logistics, and sourcing network.
Customer Support
Support is available through:
- Website help centre
- In-app support
- Social media channels
The support centre provides assistance with orders, payments, deliveries, refunds, and account management.5
See Also
- SariSuki
- Online grocery shopping
- Grocery delivery
- Philippine e-commerce
- Agritech in the Philippines
