Sunnies Studios is a Philippine lifestyle and eyewear brand best known for its fashionable, affordable sunglasses and prescription eyewear. Founded in 2013, the company started as a sunglasses retailer before expanding into optical services, prescription glasses, blue-light filtering lenses, reading glasses, and related lifestyle products. Today, it is one of the Philippines’ most recognizable eyewear brands and serves customers through an extensive retail network and online stores. [1]

• Brand Name: Sunnies Studios

• Industry: Eyewear, Optical Retail, Lifestyle

• Founded: 2013

• Headquarters: Quezon City, Metro Manila, Philippines

• Founders: Eric Dee, Bea Soriano Dee, Martine Cajucom (now Martine Ho), Georgina Wilson, and Jessica Wilson

• Products: Sunglasses, prescription eyeglasses, blue-light glasses, reading glasses, lenses, optical accessories

• Markets: Primarily the Philippines, with international online shipping and expansion into select overseas markets. [2]

Sunnies Studios was established in 2013 with the goal of creating stylish sunglasses at accessible prices. At a time when fashionable eyewear was often expensive or imported, the founders introduced a local brand combining contemporary design with affordability.

The popularity of its sunglasses led the company to expand into prescription eyewear through its optical services. This transformed Sunnies Studios from a fashion accessories retailer into a full-service eyewear brand, offering eye examinations, prescription lenses, and customized optical solutions. [3]

Over the years, the company broadened its portfolio under the Sunnies Inc. umbrella, which now also includes:

• Sunnies Face (beauty)

• Sunnies Coffee

• Sunnies Flask

These businesses share the company’s design-focused philosophy centered on everyday lifestyle products. [4]

Sunnies Studios emphasizes the idea that eyewear should be both functional and fashionable. The company describes its mission as helping people “see beauty in everyday things” by combining quality, utility, and modern aesthetics.

Its design philosophy focuses on:

• Minimalist styling

• Contemporary fashion trends

• Comfortable everyday wear

• Affordable pricing

• Accessible optical services

The brand positions itself as creating products that customers would enjoy wearing daily without sacrificing quality or design. [5]

Sunnies Studios offers a wide range of eyewear products, including:

Sunglasses

The company’s original product line includes fashion-forward sunglasses available in various frame styles, colors, and lens options.

Prescription Eyewear

Customers can purchase prescription glasses with customized lenses for vision correction, along with eye examinations provided through Sunnies optical services.

Blue-Light Glasses

Designed for individuals who spend extended periods using digital devices, these lenses aim to reduce exposure to blue light from screens.

Reading Glasses

Ready-made reading glasses are available in multiple magnification strengths for presbyopia and everyday reading needs.

Lens Upgrades

Additional lens options include:

• Anti-radiation coatings

• UV protection

• Transition lenses

• Thin and lightweight lenses

• Scratch-resistant coatings [6]

Sunnies Studios operates over 100 retail locations across the Philippines, typically situated in major shopping malls and commercial centers. The brand also maintains an international e-commerce platform that ships to various countries. [7]

The company’s visual identity is characterized by:

• Clean, minimalist branding

• Neutral color palettes

• Modern retail interiors

• Fashion-oriented marketing

• Lifestyle photography

• Contemporary typography

Its stores are designed to create a boutique experience that blends fashion retail with optical services. [8]

Sunnies Studios has stated that it is working to reduce plastic waste and carbon emissions by incorporating more responsible materials while maintaining product quality. The company highlights sustainability initiatives as part of its broader commitment to improving its products and operations. [9]

According to the company, its core values include:

• Creativity

• Consideration

• Collaboration

• Customer focus

• Continuous learning

These principles guide product development, customer service, and business operations. [10]

Sunnies Studios has become one of the Philippines’ most recognizable eyewear brands due to its accessible pricing, modern aesthetics, and extensive retail presence. The brand has developed a strong following among younger consumers seeking fashionable eyewear without premium luxury pricing. [11]

Like many high-profile consumer brands, Sunnies Studios has also faced public criticism and online controversy at various points regarding labor practices and the political views attributed to some founders. The company has publicly addressed certain operational concerns, including payroll issues during the COVID-19 pandemic, stating that it implemented new systems and management changes afterward. [12]

• Sunnies Inc.

• Sunnies Face

• Sunnies Coffee

• Sunnies Flask

1. Our Story | Sunnies Studios – Sunnies Studios PH

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4. Sunnies Studios | Eyewear you live your life in – Sunnies Studios PH

5. Sunnies World Glorietta | Sunnies Studios – Sunnies Studios PH

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7. Contact Us | Sunnies Studios – Sunnies Studios PH

8. Contact Us | Sunnies Studios – Sunnies Studios INT

9. We’re here to help | Sunnies Studios – Sunnies Studios INT

10. Shop All | Sunnies Studios – Sunnies Studios PH

11. Web Inquiries | Sunnies Studios – Sunnies Studios INT

12. Collections – Sunnies Studios PH