About The Herbalist Of Asia
The Herbalist Of Asia is a Philippine wellness and natural-products brand specializing in herbal food supplements, plant-based wellness items, and organic food products. The brand markets goods derived from traditional Asian and Philippine botanicals, including ampalaya, sambong, turmeric, serpentina, malunggay, ginger, pandan, cayenne, gotu kola, guava, bignay, and other plant ingredients. Its product range also extends beyond supplements into organic pantry staples such as chia seeds, quinoa, and virgin coconut oil.[1]
The brand name was formally associated with a Philippine trademark application filed in 2017. The trademark record lists Yumei Mise Manufacturing & Mdse. Inc. as the applicant and covers products including soaps, cosmetics, non-medicated skincare preparations, and food supplements.[2]
In recent Philippine Food and Drug Administration (FDA) records, THEKBSHOP CORP. is identified as the company associated with products sold under The Herbalist Of Asia. For example, the FDA has records for the brand’s Ampalaya (Bitter Gourd) Food Supplement Capsule and Guava (Bayabas) Food Supplement Capsule. These registrations explicitly identify the products as food supplements without approved therapeutic claims.
History
The earliest readily identifiable public trademark record for The Herbalist Of Asia dates to 5 May 2017, when an application for the mark was filed in the Philippines. The filing covered a relatively broad range of consumer products, including personal-care products, cosmetics, and food supplements.[2]
The brand subsequently developed a stronger identity around herbal supplements and natural wellness products. Its contemporary product listings show numerous supplements based on traditional Philippine and Asian plants, generally packaged as vegetarian capsules.[1]
By 2024, Philippine FDA records showed food-supplement registrations under the brand associated with THEKBSHOP CORP. One example is the Ampalaya food supplement, registered on 29 August 2024, while the Guava food supplement was registered on 8 October 2024.
Products
The portfolio of The Herbalist Of Asia can broadly be divided into two areas:
- Herbal food supplements — capsules containing botanical ingredients such as ampalaya, turmeric, sambong, serpentina, cayenne, pandan, avocado, gotu kola, guava, bignay, and guyabano.[1]
- Organic and natural foods — products including chia seeds, premium white quinoa, and virgin coconut oil.
Many of the supplement products are sold in 90-capsule, 500 mg formats. For example, the brand’s Sambong product is listed as 90 vegetarian capsules, while its Guyabano product is similarly offered as a 500 mg, 90-capsule supplement.
Herbal ingredients
A defining characteristic of the brand is its emphasis on plants that have long-standing associations with Philippine and Asian traditional herbal practices. Examples include:
| Ingredient | Botanical source | Brand product |
|---|---|---|
| Ampalaya | Momordica charantia | Ampalaya capsules |
| Sambong | Blumea balsamifera | Sambong capsules |
| Turmeric | Curcuma longa | Turmeric capsules |
| Serpentina | Andrographis paniculata | Serpentina capsules |
| Bignay | Antidesma bunius | Bignay capsules |
| Gotu Kola | Centella asiatica | Gotu Kola capsules |
| Guyabano | Annona muricata | Guyabano capsules |
| Pandan | Pandanus species | Pandan capsules |
| Cayenne | Capsicum species | Cayenne capsules |
The company and retailers commonly position these ingredients around general wellness and traditional herbal use. Importantly, however, FDA registration as a food supplement does not mean that the FDA has approved the products to diagnose, treat, cure, or prevent a disease. The FDA records specifically describe the products as having no approved therapeutic claims.
Manufacturing and quality positioning
Product descriptions for The Herbalist Of Asia state that its herbal supplements are produced in facilities described as GMP, Halal, and FDA compliant. Retail descriptions also emphasize natural ingredients and, for certain products, the absence of artificial colors, flavors, and preservatives.
A 2025 feature in Fair Magazine similarly described The Herbalist Of Asia as focusing on organic products, herbal supplements, and sustainability, reporting that its herbal supplements are made in the Philippines.[1]
These statements should be distinguished from regulatory approval of specific health claims: Philippine FDA records establish product registration, but they do not establish that a supplement is clinically proven to treat a particular medical condition.
Brand philosophy
The identity of The Herbalist Of Asia is built around combining traditional herbal knowledge with modern consumer wellness. The word “Asia” in the name reflects its broader positioning around Asian botanical traditions, while many of its products specifically draw on plants familiar in Philippine households and traditional practices.
Its portfolio therefore sits at the intersection of:
- Traditional herbalism
- Natural and organic food
- Dietary supplementation
- Philippine botanical ingredients
- Contemporary wellness and lifestyle products
A 2025 profile characterized the brand’s approach as combining health and sustainability, particularly through herbal supplements and organic pantry staples.[1]
Distribution
The Herbalist Of Asia products are sold through Philippine online retail channels. Current listings can be found through Asianskymall Business Partners Inc., where the brand has a dedicated product category, as well as through marketplace sellers on Shopee.
The brand’s distribution ecosystem also appears alongside other products associated with the KB / The KB Shop wellness and beauty businesses. Public listings identify The Herbalist Of Asia products across supplements, organic foods, and wellness categories.
Regulatory status in the Philippines
The Herbalist Of Asia is notable in Philippine regulatory records because multiple products carrying the brand have been registered with the Philippine Food and Drug Administration (FDA) as food supplements. Examples include:
- Ampalaya “Bitter Gourd” Food Supplement Capsule — FDA registration no. 4000013295299; registered as a high-risk food product; company listed as THEKBSHOP CORP.
- Guava “Bayabas” Food Supplement Capsule — FDA registration no. FR-4000013429681; registered as a high-risk food product; company listed as THEKBSHOP CORP.
This FDA classification indicates that these products are regulated in the context of food supplements rather than being approved pharmaceutical medicines. The registration records explicitly state that there are no approved therapeutic claims.
Brand positioning
In the Philippine wellness market, The Herbalist Of Asia functions as a natural-health and herbal supplement brand with a distinctly Asian and Filipino botanical identity. Rather than concentrating on a single flagship supplement, the company has developed a broad catalog of individual plant-based products.
Its positioning is characterized by:
- Natural ingredients: Emphasis on herbs, fruits, vegetables, and other botanical ingredients.
- Traditional knowledge: Many products are based on plants historically used in Philippine and Asian herbal practices.
- Vegetarian supplementation: A number of its capsule products are marketed as vegetarian capsules.
- Organic lifestyle: The portfolio extends into organic foods and natural pantry products.
- Philippine manufacturing: Public brand material describes its herbal supplements as being made in the Philippines.[1]
Name and trademark
The trademark THE HERBALIST OF ASIA was publicly recorded in the Philippines in 2017. The filing covered a broad range of goods, including cosmetic and personal-care products as well as food supplements. The record also explicitly disclaims exclusive rights over the word “ASIA” by itself.[2]
